Thread: ('93-'01) Kelley Blue Book on the WRX
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Old 04-17-2001, 12:59 AM   #6
Kevin Thomas
Street Racing Instructor
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Member#: 110
Join Date: Jul 1999
Location: 1997 OBS, 1996 SVX, 1988 RX
Vehicle:
1989 1989 XT6

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Part of the problem here is that Subaru conveniently leaves out the "Impreza" part when mentioning the WRX. They always refer to it as the "Subaru WRX". I think it's causing people to think that the Impreza and WRX are two completely differenct models.
Exactly! You hit it right on the nose Bryan. I don't think Subaru marketing wants people to associate the WRX with the Impreza. Those who don't know any better will just think of it like an Ford Escort GT is to a regular Escort, if they added the word Impreza before WRX. Seems like a smart marketing strategy.

[This message has been edited by Kevin Thomas (edited April 16, 2001).]
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