How mod-friendly are they? Will they install stuff for you, or just look over it when you bring your car in?
Nik Forte sold me my WRX. About a year ago he let me test drive a 2.5RS when he knew I wasn't going to buy, I was just doing research. There was zero-pressure, he was totally friendly, and was nice even when I think I scared him a little during the test drive (chirped the tires on one of the uphill/corner starts at a stopsign).
He seemed pretty enthusiastic about what the WRX could do "with just a few hundred dollars in mods". Maybe I'll take him up on that and see what he was referring to, or if it was just the buzz at work that week (I picked mine up with the first shipment of WRXs to the US).
Oh, and there are 2 finance people named Dan at Carter (or at least there were when I picked my car up). The Dan I worked with even did a lot of back-bending when my financing went awry just to make sure everything worked out right.
When the STi arrives, I'll be going to Carter for the pre-order.