From looking at it, this vehicle struck me as belonging to someone who spent all their $ on how it looks/show doesnt spend/have any left for maintenence.
I am sure you know the type.
It had crazy ass stereo/nav, body lift, custom wheels, steprails, BF Goodrich KA/TO mud terrains, lots of chrome, bed cover, tint, cant see it in the pic well but it has also has a front skid plate and bull bar.
I am assuming they didnt put any of that on themselves so just those things I noticed add up fast.