Thread: MSRP on 04' Sti
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Old 03-28-2003, 08:17 PM   #21
robmarch
Scooby Specialist
 
Member#: 18713
Join Date: May 2002
Chapter/Region: MAIC
Location: Time is the Enemy
Vehicle:
06 CRV
04 STi

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Quote:
Originally posted by Tanman
How is it a stupid question? Dealers might mark it up, or production costs might force SOA to raise the MSRP, or maybe inflation will increase by 20% by August 2003. The question is, who is willing to buy an STi for around $40K, is it worth that price? That's a completely valid question.
there is at least one dealer out there that is doing a "reverse" markup. They're selling STi's at 400 over invoice. not MSRP, invoice. no need to pay markup.

Next, if Subaru decided, after the Evo was announced and delivered under 29k, to make the STi more than 32k-ish, then they definitely won't have to artificially limit how many they build . If inflation increases, Subaru will take the hit, as will all of the car makers. same with changes in $ vs yen, before you ask.

There are a small number of STi enthusiasts that would pay 60k for the car, and a somewhat larger percentage that would pay 40k for the car. Even at 30k, over 90 percent of the American public that can afford that much for a car would rather have a 350Z, G35, 325i, TL-s, Maxima, RX-8, S2000, etc., than a supercar that shares it's interior with a 20k RS.

of that remaining percentage that appreciate the STi, most would rather have a 29k Evo than a 40k STi, even if the STi significantly outperforms the Evo.

A lot of the people who are drooling over this car will be picking one up in 4 years, used, unfortunately.
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