Hey Ernest, how ya doing? The product is called Mini Pro Guard and I purchased about 90sq.ft of it for just a touch over $50 (don't remember if that was before or after tax) from a Home Depot store in Toronto. It comes in a box so you have to buy at least 90sq.ft which is quite a bit.
I would only recommend this for use on your trunk floor or in the cabin floor. I would defintely not use this in the doors, trunk lids or roof/headliner. Heard stories about this stuff just crashing down into the cabin when people were driving, scary stuff!
Check it out an HD or if you want I can bring some out to the next Toronto Meet!