I care nothing about the "image" my Honda Fit projects. I bought it for its practicality, frugality and exceptional interior packaging. So I guess I do fit into the "antithesis of flashy" category.
Don't know what the Subaru owners are supposed to represent. I guess that depends on which Subaru they own. If it is the STI, then it would project a certain image versus a Tribeca owner and so on.