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Old 10-06-2009, 03:04 PM   #1
AVANTI R5
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Default Breaking News: Audi kills the RS4




Quote:
When we saw this news on the web we said that it isn’t true and we contacted our source from Ingolstadt to tell us something that could dismiss those reports… Unfortunately there were true… Audi killed the plans for a RS4 successor due to poor sales. And this is not the only bad news: the German manufacturer also dropped the A4 and S4 convertible… It appears that these moves came because Audi wants to focus on hybrids and environmentally friendly vehicles. So, of you want a sports sedan, you will have to choose the 2010 Audi S4!
http://www.4wheelsnews.com/breaking-...kills-the-rs4/
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Old 10-06-2009, 03:15 PM   #2
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The RS4 was more of a halo car for the time being and now they have the R8 for that. I assume that the sales for the RS4 were horribly low and think that it may be a good option for Audi, even if it is a bad option for driving enthusiasts. I think the same can be said for the drops. I am sure the cost of development were not met by the profit in sales. I would say that I don't know about the hybrid thing, but I am sure there are plenty of people out there that will snatch up hybrid A4s for a premium.
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Old 10-06-2009, 04:04 PM   #3
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The RS4 was more of a halo car for the time being and now they have the R8 for that. I assume that the sales for the RS4 were horribly low and think that it may be a good option for Audi, even if it is a bad option for driving enthusiasts.
They sold 14,400 of the previous model. That's not bad at all.
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Old 10-06-2009, 04:34 PM   #4
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Quote:
Originally Posted by bal00 View Post
They sold 14,400 of the previous model. That's not bad at all.
Really? That is surprising. I didn't think they would have sold that many of them. I do wonder if the sales were good in the beginning and then fell off drastically in the last year or so.
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Old 10-06-2009, 04:29 PM   #5
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double post but worth saying again...
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Old 10-06-2009, 04:29 PM   #6
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RS3 with 350 turbocharged 2.0 liter hp and a 3000lb curb weight with race Recaros instead please...
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Old 10-06-2009, 04:55 PM   #7
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My buddy recently bought a 2010 A4 so we went to several Audi dealers in the area. All of them had left over RS4s, some had several, with steep discounts. So colored me sad but not surprised.
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Old 10-06-2009, 05:00 PM   #8
Mike Wevrick
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I'm not surprised, even the S4 is a special-interest car.

What really steams me is that you cannot buy an MT Audi wagon in the US at all
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Old 10-06-2009, 05:20 PM   #9
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It died due to lack of sales. OVERPRICED!
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Old 10-06-2009, 10:31 PM   #10
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Quote:
Originally Posted by Masterauto View Post
It died due to lack of sales. OVERPRICED!
This. It was a VERY handsome car with great capabilities, but it was way more than its competitors. When the S4 closer in price to the M3, but the RS4 competes with the M3 but costs in the $80k range, something is iffy.

I still admire the RS4 everytime I see one on the road, especially in black.
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Old 10-06-2009, 10:38 PM   #11
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A4 Cabrio didnt' really get canceled, it'll just be based on the A5 from now on.
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Old 10-07-2009, 09:09 PM   #12
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A4 Cabrio didnt' really get canceled, it'll just be based on the A5 from now on.
QFT.

Also, RS models were never an all-the-time thing. I'm sure they can stuff a big strong motor in the A4 whenever they want. I think 4-wheels is just over-reacting to a model press release and an RS4 will be coming in a few years.
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Old 10-07-2009, 02:05 PM   #13
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The have an A5 cabrio no need for an A4 since the A5 is a two door A4 anyway. Too bad about the RS4 but it's not too surprising. The RS5 is still on track.
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Old 10-07-2009, 02:07 PM   #14
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RS5 anyone?
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Old 10-07-2009, 04:13 PM   #15
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I never understood the RS4 convertible, two tastes (girly convertible and brawny motor/drivetrain) that didnt need to be together.
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Old 10-07-2009, 05:14 PM   #16
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Originally Posted by Lboogie View Post
I never understood the RS4 convertible, two tastes (girly convertible and brawny motor/drivetrain) that didnt need to be together.
Like Chinese food and chocolate pudding.
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Old 10-09-2009, 11:08 AM   #17
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Say it ain't so? I guess I failed to acknowledge, outwardly anyway that it was overpriced. I really liked the RS4 but for that type of money....there is better to be had.
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Old 10-09-2009, 03:04 PM   #18
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a guy down the street has one in a dark charcoal color. really sweet car. too bad.
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Old 10-09-2009, 03:21 PM   #19
blk_wrx
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Default bad pricing and marketing

What company didn't suffer in sales during that last year+? Go to any BMW dealership and you will see that you can get great deals on the M3 too... I just think Audi just struggled in the pricing arena S4/M3/RS4... tough to sell a car with no marketing either.
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