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Old 05-01-2009, 01:11 PM   #1
AVANTI R5
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Default Report: Lotus bringing new Purist edition Elise to the U.S.


Built on a combination of the Sport and Track packages, the real innovation of the Purist is price

Quote:
Finding ways to lure customers into dealerships - and once there, secure the sale - has rarely been harder for car companies. And that's why we see so many schemes afoot to do just that. Lotus is taking a tried and true approach to the situation, however, offering lots of features for less money, and they're calling it the Purist edition.

Built around a Sport-package Elise with all of the options of the Touring package as well, except for the leather-trimmed transmission tunnel, leather door inserts and iPod interface, the car starts out almost $5,000 below what its sticker price would normally be, checking in at $43,995, according to Lotus Enthusiast.

A base Elise starts at $47,250, so the car gets about $1,600 worth of options while also taking a huge discount off the top. It's hard to argue with that kind of math.

In addition to the extra equipment, the Purist Edition Elise will be available in only three colors - Monaco White, Saffron Yellow (the same color as the Euro-spec Elise 111R pictured above) and Ardent Red. Inside, the black leather interior is complemented by a Momo leather steering wheel, air conditioning, CD player and a start button. No pictures of the car have been released yet , but expect photos to emerge soon now that the details of the car are in the wild.

Like all other standard Elises, the car is powered by a 1.8L four-banger good for 189hp (141kW). Despite the tiny mill, the car's still more than spritely, dashing from 0-60mph (96km/h) in 4.9 seconds, on to 100mph (160km/h) in 12.9 seconds, with a top speed of 150mph (241km/h). And it does it all while getting 21mpg city and 27mpg highway, thanks largely to its 1,984lb (899kg) weight.
http://www.motorauthority.com/report...to-the-us.html
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Old 05-01-2009, 01:55 PM   #2
edkwon
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If they really want to be purist, shouldn't it have the original Rover K-Series motor instead of the Toyota mill?
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Old 05-01-2009, 02:01 PM   #3
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Originally Posted by edkwon View Post
If they really want to be purist, shouldn't it have the original Rover K-Series motor instead of the Toyota mill?
Shush girl shut your lips do the Helen Keller and talk with your hips.

Yeah, that's what we need... A Rover motor.
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Old 05-01-2009, 02:13 PM   #4
Onederer
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Originally Posted by edkwon View Post
If they really want to be purist, shouldn't it have the original Rover K-Series motor instead of the Toyota mill?

that makes about as much sense as...
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Old 05-01-2009, 02:59 PM   #5
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Originally Posted by Hazdaz View Post
Shush girl shut your lips do the Helen Keller and talk with your hips.

Yeah, that's what we need... A Rover motor.
We don't, my sarcastic point is 'purist' label is kind of dumb.
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Old 05-01-2009, 03:12 PM   #6
Singularity
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Originally Posted by edkwon View Post
We don't, my sarcastic point is 'purist' label is kind of dumb.
It is. Any car purporting to be a 'purist' model should come with no options.
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Old 05-01-2009, 04:15 PM   #7
aschen
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Thats a nice way to spin: "taking advantage of more favorable exchange rates and deoptioning about 200$ of crap off a normal touring/sport equipped elise". It does seem like a good deal though as the window sticker on my 05 sport and touring equipped elise was 47,7. This should also ensure the further downward spirle of used lotus prices....

Purist model should and does come with the sport option apparently.
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Old 05-01-2009, 05:04 PM   #8
Yotsuya
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Originally Posted by edkwon View Post
If they really want to be purist, shouldn't it have the original Rover K-Series motor instead of the Toyota mill?
That would have too much torque; Americans' minds would be blown.

A 'purist' car would have no leather and probably no air conditioning, either. And for all that $40,000 is still a lot.
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Old 05-01-2009, 07:09 PM   #9
Calamity Jesus
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If they really want to be purist, shouldn't it have the original Rover K-Series motor instead of the Toyota mill?
Don't forget the round headlights.

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Old 05-01-2009, 08:01 PM   #10
AKGC8
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This should also ensure the further downward spirle of used lotus prices....
Here's hoping, I'll probably talk myself into getting a used Elise when they can be had for low 20's high teens. Not much longer now.
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Old 05-01-2009, 09:04 PM   #11
jigga
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Originally Posted by Beaverboy View Post
Don't forget the round headlights.

Ahh... memories...

I remember that the family who lived a few doors down from the road from the primary school I attended in England had a British Racing Green one of those. It was the first Elise that I had seen, and he had one less than a week after they were released back then.. I remember walking to school every morning and spending a few minutes every day in front of his driveway just gawking at the thing, wondering what it was like to drive, even though I wasn't near old enough to drive.


Ah the memories
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