Breaking News: Audi kills the RS4

AVANTI R5 · 10-06-2009, 02:04 PM

Quote:

When we saw this news on the web we said that it isn’t true and we contacted our source from Ingolstadt to tell us something that could dismiss those reports… Unfortunately there were true… Audi killed the plans for a RS4 successor due to poor sales. And this is not the only bad news: the German manufacturer also dropped the A4 and S4 convertible… It appears that these moves came because Audi wants to focus on hybrids and environmentally friendly vehicles. So, of you want a sports sedan, you will have to choose the 2010 Audi S4!

http://www.4wheelsnews.com/breaking-...kills-the-rs4/

* Registered users of the site do not see these ads.

aren040 · 10-06-2009, 02:15 PM

The RS4 was more of a halo car for the time being and now they have the R8 for that. I assume that the sales for the RS4 were horribly low and think that it may be a good option for Audi, even if it is a bad option for driving enthusiasts. I think the same can be said for the drops. I am sure the cost of development were not met by the profit in sales. I would say that I don't know about the hybrid thing, but I am sure there are plenty of people out there that will snatch up hybrid A4s for a premium.

bal00 · 10-06-2009, 03:04 PM

Quote:

Originally Posted by aren040

The RS4 was more of a halo car for the time being and now they have the R8 for that. I assume that the sales for the RS4 were horribly low and think that it may be a good option for Audi, even if it is a bad option for driving enthusiasts.

They sold 14,400 of the previous model. That's not bad at all.

4S-TURBO · 10-06-2009, 03:29 PM

RS3 with 350 turbocharged 2.0 liter hp and a 3000lb curb weight with race Recaros instead please...

4S-TURBO · 10-06-2009, 03:29 PM

double post but worth saying again...

aren040 · 10-06-2009, 03:34 PM

Quote:

Originally Posted by bal00

They sold 14,400 of the previous model. That's not bad at all.

Really? That is surprising. I didn't think they would have sold that many of them. I do wonder if the sales were good in the beginning and then fell off drastically in the last year or so.

JC · 10-06-2009, 03:55 PM

My buddy recently bought a 2010 A4 so we went to several Audi dealers in the area. All of them had left over RS4s, some had several, with steep discounts. So colored me sad but not surprised.

Mike Wevrick · 10-06-2009, 04:00 PM

I'm not surprised, even the S4 is a special-interest car.

What really steams me is that you cannot buy an MT Audi wagon in the US at all

Masterauto · 10-06-2009, 04:20 PM

It died due to lack of sales. OVERPRICED!

DeeezNuuuts83 · 10-06-2009, 09:31 PM

Quote:

Originally Posted by Masterauto

It died due to lack of sales. OVERPRICED!

This. It was a VERY handsome car with great capabilities, but it was way more than its competitors. When the S4 closer in price to the M3, but the RS4 competes with the M3 but costs in the $80k range, something is iffy.

I still admire the RS4 everytime I see one on the road, especially in black.

subySerb · 10-06-2009, 09:38 PM

A4 Cabrio didnt' really get canceled, it'll just be based on the A5 from now on.

design1stcode2nd · 10-07-2009, 01:05 PM

The have an A5 cabrio no need for an A4 since the A5 is a two door A4 anyway. Too bad about the RS4 but it's not too surprising. The RS5 is still on track.

affinity1 · 10-07-2009, 01:07 PM

RS5 anyone?

Lboogie · 10-07-2009, 03:13 PM

I never understood the RS4 convertible, two tastes (girly convertible and brawny motor/drivetrain) that didnt need to be together.

Handsome_Rob · 10-07-2009, 04:14 PM

Quote:

Originally Posted by Lboogie

I never understood the RS4 convertible, two tastes (girly convertible and brawny motor/drivetrain) that didnt need to be together.

Like Chinese food and chocolate pudding.

Derbagger · 10-07-2009, 08:09 PM

Quote:

Originally Posted by subySerb

A4 Cabrio didnt' really get canceled, it'll just be based on the A5 from now on.

QFT.

Also, RS models were never an all-the-time thing. I'm sure they can stuff a big strong motor in the A4 whenever they want. I think 4-wheels is just over-reacting to a model press release and an RS4 will be coming in a few years.

Clark_Kent · 10-09-2009, 10:08 AM

Say it ain't so? I guess I failed to acknowledge, outwardly anyway that it was overpriced. I really liked the RS4 but for that type of money....there is better to be had.

48mpg · 10-09-2009, 02:04 PM

a guy down the street has one in a dark charcoal color. really sweet car. too bad.

blk_wrx · 10-09-2009, 02:21 PM

What company didn't suffer in sales during that last year+? Go to any BMW dealership and you will see that you can get great deals on the M3 too... I just think Audi just struggled in the pricing arena S4/M3/RS4... tough to sell a car with no marketing either.

10-09-2009, 02:21 PM	#19
blk_wrx Scooby Newbie Member#: 83125 Join Date: Mar 2005 Chapter/Region: SCIC Location: SoCal Vehicle: 2010 EV0 X Wicked White	bad pricing and marketing What company didn't suffer in sales during that last year+? Go to any BMW dealership and you will see that you can get great deals on the M3 too... I just think Audi just struggled in the pricing arena S4/M3/RS4... tough to sell a car with no marketing either.

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Breaking News: Football officially surpasses Gay synchronised swimming as the gayest	Paraskass	Off-Topic	7	01-14-2007 11:26 AM
Breaking News: Ken Lay kicks the bucket in Aspen	semabe	Off-Topic	30	07-06-2006 07:09 AM
Breaking News: Corporate greed kills free encyclopedia!	KoneKiller	Political Playground	5	04-01-2005 03:05 PM
Breaking News: 10:30 is NOT the New 8:30	Unit 91	Off-Topic	10	09-25-2004 03:19 PM
Breaking News: SMR team breaks tranny at OTC	gmaki	Motorsports	9	05-18-2002 11:06 AM

10-06-2009, 02:15 PM	#2
aren040 Scooby Specialist Member#: 74215 Join Date: Nov 2004 Chapter/Region: SCIC Location: S. California Vehicle: 2007 987 Silver-ish	The RS4 was more of a halo car for the time being and now they have the R8 for that. I assume that the sales for the RS4 were horribly low and think that it may be a good option for Audi, even if it is a bad option for driving enthusiasts. I think the same can be said for the drops. I am sure the cost of development were not met by the profit in sales. I would say that I don't know about the hybrid thing, but I am sure there are plenty of people out there that will snatch up hybrid A4s for a premium.

10-06-2009, 03:29 PM	#4
4S-TURBO Scooby Specialist Member#: 67807 Join Date: Aug 2004 Chapter/Region: NWIC Location: H-6 fury! Vehicle: '02 McIntosh stereo ...with a Subaru attached	RS3 with 350 turbocharged 2.0 liter hp and a 3000lb curb weight with race Recaros instead please...

10-06-2009, 03:55 PM	#7
JC NASIOC Supporter Member#: 692 Join Date: Dec 1999 Chapter/Region: SCIC Vehicle: 2006 Pontiac GTO M6 Black	My buddy recently bought a 2010 A4 so we went to several Audi dealers in the area. All of them had left over RS4s, some had several, with steep discounts. So colored me sad but not surprised.

10-06-2009, 04:00 PM	#8
Mike Wevrick RIP 1/19/64 - 7/23/11 Scooby Guru Member#: 24654 Join Date: Sep 2002 Chapter/Region: NESIC Location: saraseager.com Vehicle: 1957 Taggart Comet atlasshruggedpart1.com	I'm not surprised, even the S4 is a special-interest car. What really steams me is that you cannot buy an MT Audi wagon in the US at all

10-06-2009, 04:20 PM	#9
Masterauto Scooby Specialist Member#: 198376 Join Date: Dec 2008	It died due to lack of sales. OVERPRICED!

10-06-2009, 09:38 PM	#11
subySerb Scooby Specialist Member#: 155411 Join Date: Jul 2007 Chapter/Region: MWSOC Vehicle: 07 Impreza Blue	A4 Cabrio didnt' really get canceled, it'll just be based on the A5 from now on.

10-07-2009, 01:05 PM	#12
design1stcode2nd Scooby Specialist Member#: 112178 Join Date: Apr 2006 Chapter/Region: MAIC Location: MD Vehicle: 2008 Subaru WRX STI Spark Silver Metallic	The have an A5 cabrio no need for an A4 since the A5 is a two door A4 anyway. Too bad about the RS4 but it's not too surprising. The RS5 is still on track.

10-07-2009, 01:07 PM	#13
affinity1 Scooby Specialist Member#: 97266 Join Date: Sep 2005 Chapter/Region: MWSOC	RS5 anyone?

10-07-2009, 03:13 PM	#14
Lboogie Scooby Specialist Member#: 171611 Join Date: Feb 2008 Chapter/Region: BAIC Location: Silicon Valley Vehicle: GH WRX Stg.1 SSM	I never understood the RS4 convertible, two tastes (girly convertible and brawny motor/drivetrain) that didnt need to be together.

10-09-2009, 10:08 AM	#17
Clark_Kent Scooby Specialist Member#: 114299 Join Date: May 2006 Chapter/Region: MAIC Location: Smallville, KS	Say it ain't so? I guess I failed to acknowledge, outwardly anyway that it was overpriced. I really liked the RS4 but for that type of money....there is better to be had.

10-09-2009, 02:04 PM	#18
48mpg Scooby Specialist Member#: 58405 Join Date: Mar 2004 Location: So.Fla. Vehicle: 2004 Element GT65'd Hydra, Hydramist'd STi	a guy down the street has one in a dark charcoal color. really sweet car. too bad.