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Old 10-10-2009, 08:33 AM   #1
AVANTI R5
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Default Lotus planning to take on Ferrari, Lamborghini and Maserati




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New Lotus CEO Dany Bahar plans to build on the Hethel firm’s strong heritage to bring it back to successes enjoyed in the 1970s.

Bahar, who recently joined the firm from Ferrari, said the Lotus name had massive potential and its strengths lied in its iconic brand, its long history in car-racing and its reputation as a manufacturer of exciting, innovative and light sports cars.

“Lotus was mentioned in the same sentence as Ferrari, Lamborghini and Maserati in the 1970s-1990s,” he told Malaysian reporters. “Then, it got closed into a corner. We believe it's the right time to bring Lotus back to where it was.

“Success is not to always think in one direction but about innovative technology and super efficiency.”

He added that he would be working on a new business plan to take Lotus back to the top alongside companies such as Ferrari within the next three to five years as a "top priority".
http://www.autocar.co.uk/News/NewsAr...llCars/243835/
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Old 10-10-2009, 03:43 PM   #2
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Is being in the same sentence with Porsche not enough???
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Old 10-11-2009, 01:47 AM   #3
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Ferrari and lamborghini should try to be more like lotus

The world doesent need a 3500 lb eleventy hundred horsepower lotus
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Old 10-11-2009, 01:50 AM   #4
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I think Lotus is exactly where they should be. Hopefully this guy doesn't mess things up. I still want an Exige one day.
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Old 10-11-2009, 04:13 AM   #5
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i thought i read the title wrong, i was expecting to see honda trying to take them on next....
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Old 10-11-2009, 06:07 AM   #6
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Quote:
Originally Posted by aschen View Post
Ferrari and lamborghini should try to be more like lotus

The world doesent need a 3500 lb eleventy hundred horsepower lotus
No, but the world could definitely use a sub-3000lb Lotus supercar with say... the new Lexus V10 onboard.
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Old 10-11-2009, 07:08 AM   #7
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So, basically they're talking about bringing back the espirit line.
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Old 10-11-2009, 08:36 AM   #8
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Quote:
Originally Posted by Skunkers View Post
No, but the world could definitely use a sub-3000lb Lotus supercar with say... the new Lexus V10 onboard.
I do not think Toyota would hand over that engine to Lotus, I could be wrong though..
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Old 10-11-2009, 10:27 AM   #9
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Quote:
Originally Posted by Skunkers View Post
No, but the world could definitely use a sub-3000lb Lotus supercar with say... the new Lexus V10 onboard.
or the V8 from the Lexus IS-F, even though it's a pretty big capacity.
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Old 10-12-2009, 12:35 AM   #10
imprezaL2345
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let me guess. a mid engined lotus with a 5.7 iforce v8.
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Old 10-12-2009, 10:54 AM   #11
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Lotus really does have a legendary racing history. I just hope they don't loose Colin's vision.
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Old 10-12-2009, 12:21 PM   #12
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Quote:
Originally Posted by mh_WRX View Post
Lotus really does have a legendary racing history. I just hope they don't loose Colin's vision.

+1

It makes me sick watching "sport cars" getting heavier and heavier, and then just getting more power to compensate.
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