Welcome to the North American Subaru Impreza Owners Club Saturday September 20, 2014
Home Forums WikiNASIOC Products Store Modifications Upgrade Garage
NASIOC
Here you can view your subscribed threads, work with private messages and edit your profile and preferences Home Registration is free! Visit the NASIOC Store NASIOC Rules Search Find other members Frequently Asked Questions Calendar Archive NASIOC Upgrade Garage Logout
Go Back   NASIOC > NASIOC General > News & Rumors > Non-Subaru News & Rumors

Welcome to NASIOC - The world's largest online community for Subaru enthusiasts!
Welcome to the NASIOC.com Subaru forum.

You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, free of charge, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, so please join our community today!

If you have any problems with the registration process or your account login, please contact us.
* Registered users of the site do not see these ads.
Reply
 
Thread Tools Display Modes
Old 10-10-2009, 05:59 PM   #1
banyan
Scooby Newbie
 
Member#: 181013
Join Date: May 2008
Location: いいいいいい
Vehicle:


Post What Your Car Says About You

Education level, tech smarts and wealth are just a few traits your ride can convey.

Zack O'Malley Greenburg, Forbes

Porsches smack of success. Hondas preach practicality. And, according to a recent report, Chevys proudly proclaim of their owners, "I don't use the Internet."

Your car implies more about your life than you might think. While 13% of Chevy owners don't use the Web, by contrast, less than 3% of Honda owners remain in the technological Stone Age. The antithesis of flashy, Honda owners are usually pragmatic and well educated; 70% boast a college degree or higher, compared with 35% of Chevy owners and 45% of Ford owners.

The data was released in the spring as part of this year's New Vehicle Experience Study by San Diego-based market research outfit Strategic Vision.

"Honda buyers buy primarily for the trust and dependability they find in our vehicles," says Honda spokesman Chris Naughton. "Typically, highly functional vehicles deliver less image because customers didn't purchase for image."

Education level and computer savvy are just a couple of the things your car says about you. We collected demographic data on 10 prominent auto brands from the manufacturers themselves, as well as from neutral sources like Strategic Vision. It turns out, your wheels also give clues to your age, gender, income level and marital status--even your political leanings.

Mini Mindset

If you'd like to cultivate an image of sophistication, try buying a Mini Cooper. The line of Lilliputian hatchbacks appeals to urbane buyers with median incomes of around $125,000. But aside from wealth, Mini owners are a tough bunch to pin down, demographically speaking, since the car has broad appeal.

"It's a certain mindset," says Nathalie Bauers, spokeswoman for Mini USA. "People who relate to the brand, there's no age to that."

Bauers says Mini owners fall into four categories: brand enthusiasts, who relish the car's British racing roots; design aficionados, who like the car's simple elegance; social butterflies, who want to be part of the Mini community; and gas misers, who crave the Mini's fuel efficiency.

Some of the latter group trade down from trucks and SUVs not because they feel financially crunched by high gas prices, but because they want to be conscientious and reduce their impact on the environment. These "right-sizers" like the Mini's eco-friendly image; all Mini models get at least 34 miles per gallon on the highway. Says Bauers: "Many of our customers are people who get a smaller car because it's the right thing to do."

Gray Area

While Minis appeal to several different types of people, owners of the classic English luxury vehicle Rolls-Royce can't be pigeonholed beyond the fact that they're rich.

"As you can imagine, our customers do not really take surveys," says Rolls-Royce spokeswoman Karen Vonder Meulen. "The one common thread that all our customers share is a passion for life and most truly love cars."

Indeed, well-known Rolls owners range from royal families to rappers. Recording artist T-Pain, who ranks No. 9 on Forbes' Hip-Hop Cash Kings list, owns North America's first Rolls-Royce Drophead.The fire-engine-red coupe boasts a 12-cylinder, 453-horsepower engine and a top speed of 150 miles per hour. Base price: $435,000.

Similarly, the Bentley trademark screams wealth--typically at least $5 million in investable assets, to be precise--but in a softer voice than some of its competitors.

"Our cars aren't as brash as some other performance-car manufacturers," says Stuart McCullough, a Bentley board member. "We tend to be understated, quintessentially English. That reflects the mood and style of our customers."

Such restraint can be considered especially important in the current climate. With unemployment rates skyrocketing around the world, many auto enthusiasts would rather drive an understated gray Bentley than a flashy red Ferrari.

"The most opulent part of a Bentley is on the inside," says McCullough. "Rich people are very aware of how others see them at the moment, the choices they make. Now is not the right time to be seen to be spending money when you're laying people off at your factory."

A note to those wealthy employers: Think twice about splurging on even an understated new car. If you see scads of Hondas in your company parking lot, their savvy owners may be wise to your ways. If you only see Chevys, you might be able to get away with it.
* Registered users of the site do not see these ads.
banyan is offline   Reply With Quote
Old 10-10-2009, 06:10 PM   #2
quentinberg007
Scooby Guru
 
Member#: 7887
Join Date: Jun 2001
Default

Hopefully I'm not judged by the interesting folks over at VWvortex. My GTI is on stock wheels, struts, and springs, so they probably don't claim me.
quentinberg007 is offline   Reply With Quote
Old 10-10-2009, 09:49 PM   #3
shikataganai
Scooby Specialist
 
Member#: 92634
Join Date: Aug 2005
Chapter/Region: RMIC
Vehicle:
2007 Land Cruiser
2013 LEAF

Default

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1_2 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7D11 Safari/528.16)

My Piaggio MP3 probably tells the world that I'm a nerd.
shikataganai is online now   Reply With Quote
Old 10-10-2009, 11:54 PM   #4
Hondaslayer
Purified Dick
Moderator
 
Member#: 4562
Join Date: Feb 2001
Chapter/Region: NWIC
Location: Auburn, WA
Vehicle:
1995 Legacy LSi
1998 Forester, lifted.

Default

My Forester tells the world that I love women........


Hondaslayer is offline   Reply With Quote
Old 10-11-2009, 12:08 AM   #5
BOY
NASIOC Supporter
 
Member#: 232
Join Date: Sep 1999
Chapter/Region: MWSOC
Location: Ft Wayne, IN
Vehicle:
99 RS-T RIP
02 Forster-S

Default

Quote:
Originally Posted by Hondaslayer View Post
My Forester tells the world that I love women........


Hear that SOA Blog... Next tagline for the Fozzie
BOY is offline   Reply With Quote
Old 10-11-2009, 12:24 AM   #6
quentinberg007
Scooby Guru
 
Member#: 7887
Join Date: Jun 2001
Default

Quote:
Originally Posted by Hondaslayer View Post
My Forester tells the world that I love women........


My wife's friend said she got a Forester today. I so wanted to ask if she got a girlfriend with it.
quentinberg007 is offline   Reply With Quote
Old 10-11-2009, 11:35 PM   #7
akoshy
Scooby Specialist
 
Member#: 20931
Join Date: Jul 2002
Chapter/Region: MWSOC
Location: MN
Vehicle:
09 Subaru

Default

I care nothing about the "image" my Honda Fit projects. I bought it for its practicality, frugality and exceptional interior packaging. So I guess I do fit into the "antithesis of flashy" category.

Don't know what the Subaru owners are supposed to represent. I guess that depends on which Subaru they own. If it is the STI, then it would project a certain image versus a Tribeca owner and so on.
akoshy is offline   Reply With Quote
Old 10-12-2009, 12:42 AM   #8
4S-TURBO
Scooby Specialist
 
Member#: 67807
Join Date: Aug 2004
Chapter/Region: BAIC
Location: Survived a 6.1 in my back 40
Vehicle:
2000 angry jello
horses stampeding me haus

Default

Mine says that I read "Stuff White People Like" as if it were my Bible...
4S-TURBO is offline   Reply With Quote
Old 10-12-2009, 10:52 AM   #9
Yotsuya
Scooby Guru
 
Member#: 935
Join Date: Feb 2000
Chapter/Region: MWSOC
Location: ಠ_ಠ
Vehicle:
Jack Soo Fan Club

Default

Quote:
Originally Posted by shikataganai View Post
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1_2 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7D11 Safari/528.16)

My Piaggio MP3 probably tells the world that I'm a nerd.
I think it says you're not hardcore enough to go vintage like all the hipsters who can't afford to keep a 65 Falcon.
I must be an idiot since I'm still mulling selling a five year old Subaru and buying a 20 year old Volvo.
Yotsuya is offline   Reply With Quote
Old 10-12-2009, 10:57 AM   #10
mhoward1
Scooby Specialist
 
Member#: 9481
Join Date: Aug 2001
Chapter/Region: South East
Location: FFR Challenge #43
Vehicle:
2011 Carrera 4s
2009 BMW M5

Default

My collection of cars tells the world I have mutliple personality disorder.
mhoward1 is offline   Reply With Quote
Old 10-12-2009, 11:04 AM   #11
Mechie3
Scooby Guru
 
Member#: 120152
Join Date: Jul 2006
Chapter/Region: MWSOC
Location: Indy
Default

Mine might say, "Asian racer/ricer wannabe white boy" (though, my car doesn't look like rice, it does have a hoodscoop...ZOMG!).
Mechie3 is offline   Reply With Quote
Old 10-12-2009, 11:34 PM   #12
E. Nick
Scooby Specialist
 
Member#: 8489
Join Date: Jul 2001
Chapter/Region: BAIC
Location: Atherton, CA
Vehicle:
1978 Plymouth Volare
Maroon / White Vinyl

Default

Obviously, I am a pretentious prich!
E. Nick is offline   Reply With Quote
Old 10-13-2009, 02:31 AM   #13
KidCorporate
Scooby Newbie
 
Member#: 199947
Join Date: Jan 2009
Default

Saabaru.

Mine says that I drive a car that they'd never heard of.
KidCorporate is offline   Reply With Quote
Old 10-13-2009, 07:11 AM   #14
Italiano
Scooby Specialist
 
Member#: 2137
Join Date: Aug 2000
Chapter/Region: NESIC
Location: CT, USA -what am I doing here?
Vehicle:
a 6spd Manual
Acura

Default

i drive a yellow car ... I guess i'm a "man child"



I do get some wack looks from people... oh well
Italiano is offline   Reply With Quote
Old 10-13-2009, 08:08 AM   #15
woody06967
Scooby Specialist
 
Member#: 110330
Join Date: Mar 2006
Chapter/Region: Tri-State
Location: Canandaigua, NY
Vehicle:
2007 STI Limited
2012 MDX & Golf TDI

Default

My choices say "bad decisions and fiscal irresponsibility"
woody06967 is offline   Reply With Quote
Old 10-13-2009, 08:19 AM   #16
ScoobKing
Scooby Newbie
 
Member#: 151420
Join Date: Jun 2007
Chapter/Region: Tri-State
Location: Eatontown, NJ
Vehicle:
93 Version 4-3 7/8
Quartz metallic grey son!

Default

I thought I felt my IQ drop slightly when I switched to a Honda from a Subaru. Then I got another Subaru and I ended up finding 2 jobs when the economy really started failing. Thank god it wasn't the Contour I was lookin at. =P
ScoobKing is offline   Reply With Quote
Old 01-04-2011, 01:22 AM   #17
TmIC-ScOoby
Scooby Newbie
 
Member#: 268699
Join Date: Dec 2010
Chapter/Region: TXIC
Location: San Antonio, TX
Vehicle:
2005 STI
Silver/Silver

Default

My car says "I wanna go fast."
TmIC-ScOoby is offline   Reply With Quote
Old 01-04-2011, 03:57 AM   #18
Balantz
Scooby Specialist
 
Member#: 101457
Join Date: Nov 2005
Chapter/Region: NWIC
Vehicle:
Czar of Sweet Dance
Moves

Default

Holy random and - as far as I can tell - pointless thread bump, Batman.
Balantz is offline   Reply With Quote
Old 01-04-2011, 04:11 AM   #19
AVANTI R5
Scooby Guru
 
Member#: 73805
Join Date: Nov 2004
Default

He is also a new Member..
AVANTI R5 is offline   Reply With Quote
Old 01-04-2011, 08:35 AM   #20
kukabuka
Scooby Newbie
 
Member#: 41218
Join Date: Aug 2003
Location: North Idaho
Vehicle:
2014 WRX Hatch
2014 Forester XT

Default

True, but I got to laugh again at
Quote:
Chevys proudly proclaim of their owners, "I don't use the Internet."
Thx tmic-scooby
kukabuka is offline   Reply With Quote
Old 01-04-2011, 09:13 AM   #21
Calamity Jesus
Scooby Guru
 
Member#: 44501
Join Date: Oct 2003
Chapter/Region: South East
Location: in a minefield of caddishness.
Vehicle:
1984 "Skeletor from
"He-Man"

Default

Quote:
Originally Posted by kukabuka View Post
True, but I got to laugh again at

Thx tmic-scooby
This.
Calamity Jesus is offline   Reply With Quote
Old 01-04-2011, 10:06 AM   #22
Masterauto
Scooby Specialist
 
Member#: 198376
Join Date: Dec 2008
Location: Delaware
Vehicle:
X5D Subaru BRZ
Nissan GT-R

Default

Mini buyers are slaves to fashion. No real other reason to buy one.
Why pay an STI price for a tiny cute car with horrendous torque steer that can be crushed by any SUV or truck. Sitting in the back seat leaves you open to instantly getting destroyed by even a minor rear impact. I had a JCW and it was not even fun to drive imho.
It is in base for cute economical transportation that is ez to park in cities.
Masterauto is offline   Reply With Quote
Old 01-04-2011, 10:50 AM   #23
Godmal
Scooby Specialist
 
Member#: 4934
Join Date: Mar 2001
Chapter/Region: MWSOC
Location: LITH, IL
Vehicle:
2007 White STI LTD
Grey Mazda 5

Default

Quote:
Originally Posted by Masterauto View Post
Mini buyers are slaves to fashion. No real other reason to buy one.
Why pay an STI price for a tiny cute car with horrendous torque steer that can be crushed by any SUV or truck. Sitting in the back seat leaves you open to instantly getting destroyed by even a minor rear impact. I had a JCW and it was not even fun to drive imho.
It is in base for cute economical transportation that is ez to park in cities.
This is only partially true. I think you did not truly "drive" the JCW. Minis are very fun to drive and very safe as they are engineered by the Germans to save your ass in an accident. The torque steer is is easily contollable especially if you expecting it. Your sti price analogy only applies to the jcw and I am inclined to agree. But, the mini is a premium small car the looks, feels and drives the part.
Godmal is offline   Reply With Quote
Old 01-04-2011, 10:55 AM   #24
gills
Scooby Specialist
 
Member#: 11316
Join Date: Oct 2001
Chapter/Region: Tri-State
Location: Long Island, NY
Vehicle:
2004 STi
'90 E30 S54 swap project

Default

My STi with gold winter Rotas must convey that I'm either someone with horrible taste or GANGSTA YO!
gills is offline   Reply With Quote
Old 01-04-2011, 11:11 AM   #25
REX8
*** Banned ***
 
Member#: 24038
Join Date: Sep 2002
Chapter/Region: South East
Location: Godspeed Cale...
Default

E46 M3, Black (well, dirty), tinted windows (came that way), front and rear tow-hooks in (city parking aids), a few dents and a deep "keying" scratch on one front fender.

255s all around on 4 OE rear wheels (aka waayyy too much offset up front).

What say you?
REX8 is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
What "statement" does your car make about you? Reciprocity Off-Topic 229 01-04-2011 11:32 AM
Say you wanted to put a Computer in your Car??? How would you The_Triton Off-Topic 33 12-04-2010 11:09 AM
what would your car say about you? Nimbus09 General Community 156 10-20-2009 05:19 PM
what cars say about you... NILBOG Mid West Subaru Owners Club Forum -- MWSOC 55 05-22-2007 04:11 PM
So what do they say about your Subaru? codemunky Off-Topic 73 03-13-2003 12:49 PM


All times are GMT -4. The time now is 11:44 AM.


Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Powered by Searchlight © 2014 Axivo Inc.
Copyright ©1999 - 2014, North American Subaru Impreza Owners Club, Inc.