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Report: Cadillac CTS sales nosedive as buyers look at the new ATS
GM is hoping that the new 2013 Cadillac ATS will steal sales away from its German rivals including the BMW 3 Series, Mercedes-Benz C-Class and the Audi A4 – however it seems like the ATS is stealing sales away from Cadillac’s very own CTS.
Cadillac CTS sales have apparently nosedived since the launch of the ATS – sinking 40 percent in October from 2011. According to Edmunds.com, the CTS is one of the most cross-shopped vehicles among ATS shoppers.
In the wake of the sales decline GM will start cutting back on CTS production next year.
“We planned for the ATS to take some CTS customers out of the market who otherwise would have seen,” said Cadillac’s U.S. sales chief Chase Hawkins. “We definitely are going to be producing fewer CTSs next year to create some of that space for ATS.”