Welcome to the North American Subaru Impreza Owners Club Monday July 28, 2014
Home Forums WikiNASIOC Products Store Modifications Upgrade Garage
NASIOC
Here you can view your subscribed threads, work with private messages and edit your profile and preferences Home Registration is free! Visit the NASIOC Store NASIOC Rules Search Find other members Frequently Asked Questions Calendar Archive NASIOC Upgrade Garage Logout
Go Back   NASIOC > NASIOC General > News & Rumors > Non-Subaru News & Rumors

Welcome to NASIOC - The world's largest online community for Subaru enthusiasts!
Welcome to the NASIOC.com Subaru forum.

You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, free of charge, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, so please join our community today!

If you have any problems with the registration process or your account login, please contact us.
* Registered users of the site do not see these ads.
Reply
 
Thread Tools Display Modes
Old 11-28-2012, 10:48 AM   #1
AVANTI R5
Scooby Guru
 
Member#: 73805
Join Date: Nov 2004
Default Porsche’s Shows Off New Experience Center



Quote:
Think having the chance to drive your new sports car on a closed test track and handling course might be enough to close the deal? Porsche thinks so.

At the groundbreaking for its new North American headquarters in Atlanta, the automaker announced that the 26.4-acre campus would include a 1.6-mile test track where dealers will be able to bring customers to experience the full capabilities of the company’s cars.


Porsche calls it the Customer Experience Center and says it is an industry first.


Porsche's North American Headquarters in Atlanta will employ 400 people when it opens in 2014.

“We are asking our dealers to invest, and we are doing the same — and making sure that we keep our brand a little bit different in the way we are experiencing the products,” von Platen told Automotive News.

Porsche’s new headquarters is adjacent to Hartsfield-Jackson Atlanta International Airport, the world’s busiest airport. About 80 percent of the country’s population is just a two-hour flight from Atlanta, von Platen said. Porsche’s new headquarters sits on the site of a former Ford Motor Co. plant.

As many as 20,000 people are expected to visit Customer Experience Center every year. About 15 percent of them could be arranged through dealerships. Dealers could send customers to the center to seal the deal on a buying a new car or as a reward to loyal customers.

About 80 percent of the U.S. population is within a two-hour flight of Atlanta, von Platen said. Porsche’s new headquarters is adjacent to Hartsfield-Jackson Atlanta International Airport, the world’s busiest airport. It is on the site of a razed Ford Motor Co. plant that closed in 2006.

Besides the test track and customer center, the headquarters will include corporate offices, technical service and training center, conference center and a Porsche museum celebrating the automaker’s heritage in the U.S. going back to the early ‘50s.

The center will house about 400 people. It will open in 2014.
Georgia officials said they are excited about the unique travel experience the company is building.

“I’m confident One Porsche Drive will become a renowned address that stands for vision, innovation and success – as well as one of the greatest driving experiences in the world,” Georgia Gov. Nathan Deal said.
* Registered users of the site do not see these ads.
AVANTI R5 is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -4. The time now is 11:38 AM.


Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Powered by Searchlight © 2014 Axivo Inc.
Copyright ©1999 - 2014, North American Subaru Impreza Owners Club, Inc.