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Old 12-03-2012, 10:40 AM   #1
banyan
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News Subaru Of America, Inc. Reports Best November Sales In Company History

Code:
---------------------------------------------------------------------
Carline         Nov-12   Nov-11    % Chg    Nov-12   Nov-11     % Chg
                 MTD      MTD       MTD      YTD      YTD        YTD 
---------------------------------------------------------------------
Forester        5703      5829     -2.2%    67583     67595      0.0%
Impreza         4552       182   2401.1%    62312     21927    184.2%
Impreza WRX     1353      1230     10.0%    11982     12548    -04.5%
Legacy          3723      2892     28.7%    42910     37776     13.6%
Outback        10124      7293     38.8%   105481     90975       16%
Tribeca          164       231    -29.0%     1886      2467    -23.6%
BRZ              527         0      0.0%     3647         0      0.0%
XV Crosstrek    2060         0      0.0%     3987         0      0.0%
---------------------------------------------------------------------
TOTAL          28206     17657     59.7%   299788    233288     28.5%
---------------------------------------------------------------------
Cherry Hill, N.J. - Subaru of America, Inc. today reported 28,206 sales for the month of November, a 60 percent increase over November 2011. The company also announced record-breaking annual sales of 299,788 vehicles which represent a 28 percent increase over 2011 and just 222 vehicles short of achieving 300,000 sales for the first time in company history. Following the November close, on Dec. 1, 2012, Subaru achieved the 300,000th sales milestone for the first time in company history.

Outback, Legacy and Impreza models experienced the best November sales month in history. Year-to-date sales for Impreza have increased 184 percent over 2011. Year-to-date sales for newly-refreshed Outback and Legacy models have increased 16 percent and 14 percent respectively. The new BRZ and XV Crosstrek models also added 2,587 incremental sales for the month of November.

“With such strong November sales, Subaru annual sales should exceed 330,000 vehicles -- which would represent a 24 percent increase over our 2011 record sales of 266,989 vehicles,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “This has been another exciting, record-breaking month for Subaru.”

“While Subaru has the industry’s highest customer loyalty, we are also seeing record levels of first-time Subaru buyers -- which has significantly contributed to our sales growth this year,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.
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Last edited by banyan; 12-03-2012 at 03:13 PM.
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Old 12-03-2012, 10:55 AM   #2
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Old 12-03-2012, 12:54 PM   #3
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^^^ Sorry man. Running low on caffeine today...
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Old 12-04-2012, 11:33 AM   #4
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Somebody else must be low on caffeine.... The other one is for October...
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Old 12-04-2012, 11:40 AM   #5
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banyan originally linked sales for October, so KC linked him to the thread to show that he copied the wrong month of sales info. Now banyan has redeemed himself.

Thanks, banyan! I'm loving these record sales! I'm hoping this means that people will eventually get all of the vehicles they want to return/premiere to Subaru within the next 10 years: 6-speed manual Legacy GT wagon, Legacy STI, 6-speed manual Forester XT/STI, AWD coupe, 6-speed manual Crosstrek diesel, 6-speed manual Forester diesel, etc. etc. unicorns.

BRZ STI should still be a no go, though.
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Old 12-04-2012, 12:22 PM   #6
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SCI is also reporting record Nov sales, according to the press release at http://www.newswire.ca/en/story/1082...-subaru-canada
Quote:
Record November sales for Subaru Canada

Seventh consecutive month of growth confirms new record and milestone in company history.

MISSISSAUGA, ON, Dec. 3, 2012 /CNW/ - Subaru Canada, Inc. (SCI) is thrilled to announce that a new record for November sales and the seventh consecutive monthly record have helped Subaru Canada exceed its previous annual sales record with one month of sales still left for 2012. Sales in November climbed to 2,727 units, up 35.5 percent over the same period last year. These record-breaking results have helped Subaru Canada surpass its previous highest annual sales record, set in 2010 with 27,805 units, as year-to-date results have climbed to 28, 189 units, also up 15.1 percent over the same period last year.

Subaru's Impreza sales continued to dominate monthly results as sales rose by 89.8 percent year to date. The brand new 2013 Subaru XV Crosstrek is also maintaining its momentum in its fourth full month of sales with 470 units sold this past November.

"With one month still left, we've already beat our best year ever," said Shiro Ohta, president and CEO of Subaru Canada, Inc. "This fantastic result and new milestone means that 2012 will certainly go down in the books as a record year for Subaru Canada."

About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of over 85 authorized dealers across Canada.
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Old 12-04-2012, 01:21 PM   #7
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Tom Doll, SOA EVP and COO, was interviewed on CNBC yesterday. You can view a replay of that 5 minute segment at http://www.cnbc.com/id/100275546. He, of course, touted SOA's record sales but the most interesting thing he said was that Subaru will decide before the end of the year whether to move manufacturing for another model line (Forester?) to Indiana.
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Old 12-04-2012, 11:42 PM   #8
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Quote:
Originally Posted by Cocoa Beach Bum View Post
Tom Doll, SOA EVP and COO, was interviewed on CNBC yesterday. You can view a replay of that 5 minute segment at http://www.cnbc.com/id/100275546. He, of course, touted SOA's record sales but the most interesting thing he said was that Subaru will decide before the end of the year whether to move manufacturing for another model line (Forester?) to Indiana.

And it's funny THAT article has a picture of the near death slowest selling Subaru.
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Old 12-05-2012, 02:34 AM   #9
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Sandy?
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Old 12-05-2012, 11:21 AM   #10
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Yesterday as I was pulling into my parking spot just before 4PM EST I heard on Bloomberg radio that SOA's Tom Doll would be on the next segment. I rushed inside and fired up the PC only to find that Bloomberg radio doesn't have a live online audio stream for PCs. And that interview apparently didn't merit a podcast, either. However, Bloomberg did publish a written synopsis with additional reporting at http://www.businessweek.com/news/201...plant-addition.
Quote:
Fuji Heavy’s Subaru Studies Indiana Plant Addition
By Alan Ohnsman and Pimm Fox on December 04, 2012

Fuji Heavy Industries Ltd.’s Subaru unit is studying expanding its Indiana auto-assembly plant as the Toyota Motor Corp. affiliate seeks to boost U.S. output to curb currency losses and meet growing demand for its models.

The U.S. unit and its Tokyo-based parent are in discussions to expand the Lafayette, Indiana, factory, Tom Doll, Subaru’s U.S. executive vice president and chief operating officer, said in an interview on Bloomberg Radio’s “Taking Stock.” A decision whether the plant will add assembly of Impreza cars or Forester crossovers hasn’t been made, he said.

The combination of a high yen and expensive shipping costs means “it becomes more difficult with production in Japan to import those vehicles into the United States,” Doll said. “At some point a decision could be made to bring further production to the United States,” he said, without elaborating.

Fuji Heavy joins Japan’s Toyota, Honda Motor Co., Nissan Motor Co. and Mazda Motor Corp. in seeking further production capacity in North America to stem losses related to the yen’s persistent strength relative to the dollar. The U.S. currency’s value has fallen about 25 percent against the yen in the past five years, eroding the value of rising U.S. sales.

Demand for Subaru’s all-wheel-drive cars and light trucks has risen 29 percent this year to 299,788, capped by a 60 percent sales increase in November. Production at Lafayette should reach a record 277,835 vehicles this year, said Jennifer McGarvey, a spokeswoman for the factory.
Decision Pending

The plant opened in 1989, initially as a joint-venture with truckmaker Isuzu Motors Ltd. It currently makes Outback wagons, Legacy sedans and Tribeca sport-utility vehicles as well as Camry sedans for Toyota under contract. The factory can produce a maximum of 310,000 vehicles annually, based on state air-pollution limits, McGarvey said yesterday.

A decision on the expansion is possible “within the next few months,” said Michael McHale, a company spokesman. At least 50,000 units of production capacity would be added if Impreza or Forester production moved to Indiana, he said.

Subaru owns enough land at the Indiana site “we could probably add a second full factory,” Doll said.

Doll earlier discussed a possible plant expansion during an interview with CNBC yesterday.

Subaru’s U.S. sales unit is based in Cherry Hill, New Jersey. Toyota City, Japan-based Toyota owns 16.5 percent of Fuji Heavy.

Last edited by Cocoa Beach Bum; 12-05-2012 at 11:34 AM.
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Old 12-05-2012, 03:19 PM   #11
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They do have a boatload of land around the Lafayette plant.
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Old 12-05-2012, 04:03 PM   #12
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Wonder if they'd lose their wildlife habitat designation.
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Old 12-05-2012, 04:12 PM   #13
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They do have enough land. The SIA website says their factory sits on a 820 acres (1.28 square miles) of land, of which 620 acres are "improved." Presumably, the 200 acres of "unimproved" land is devoted to wildlife habitat.

But is it really wise to put all of their production in one spot, only one big tornado away from oblivion?
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Old 12-05-2012, 05:39 PM   #14
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Anybody know how many WRX's are imported?

EDIT: For clarity, anybody have any extra data on yearly WRX sales? I'd love to see a breakdown of Hatch vs Sedan or DXN vs DXP vs DXO. Its interesting that WRX sales were down last month... atleast I did my part =)

Last edited by Blue98leg; 12-05-2012 at 09:06 PM.
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Old 12-05-2012, 05:48 PM   #15
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Quote:
Originally Posted by Blue98leg View Post
Anybody know how many WRX's are imported?
All of them.
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Old 12-05-2012, 07:11 PM   #16
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Quote:
Originally Posted by keepclam View Post
Wonder if they'd lose their wildlife habitat designation.
That's largely based on how clean they keep it. When they do expand, they'll build it to be clean. Would be easier to do that than the stuff they had to do to reach Zero Landfill.

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Originally Posted by Cocoa Beach Bum View Post
All of them.
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Old 12-05-2012, 07:13 PM   #17
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I'm not sure why, but I vote for the Impreza to be made here, based on promises of increased sales ("promising sales increase"?). Otherwise the Forester makes sense to help offset the exponential cost of it being heavier and more "expensive" than the Impreza (higher MSRP).
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Old 12-06-2012, 12:17 PM   #18
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Amazing how fast a car co. like Subaru, Hyundai/Kia can grow while other fold.
Change some product and get rid of some inept management and lousy ad agency and presto !
Nothing like marketing to main stream America.
Now when some new high tech high profit options like Nav come out sell the hell out of them
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Old 12-10-2012, 07:59 PM   #19
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Have a Nice Day?

While I'm glad Subaru is doing well, I look at these numbers and wonder about the future of "sporty" Subarus.

Subaru's sales volume has grown in the "non-sporty" market segments so much that the WRX is now <4% of sales, and the BRZ is just over 1%. If Subaru had dropped these models altogether for 2012, they would have still broken their all time yearly sales record. If I was a bean counter at Subaru corporate, the money required to develop the sporty models is hard to justify when it translates into so few sales.

Anxiously awaiting details of the new WRX/STi...
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Old 12-10-2012, 11:26 PM   #20
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Quote:
Originally Posted by dcsti View Post
While I'm glad Subaru is doing well, I look at these numbers and wonder about the future of "sporty" Subarus.

Subaru's sales volume has grown in the "non-sporty" market segments so much that the WRX is now <4% of sales, and the BRZ is just over 1%. If Subaru had dropped these models altogether for 2012, they would have still broken their all time yearly sales record. If I was a bean counter at Subaru corporate, the money required to develop the sporty models is hard to justify when it translates into so few sales.

Anxiously awaiting details of the new WRX/STi...

The sales would still be much lower than the mainstream cars, but they would have sold more if they had more to sell.

I don't see why you are saying this when they have some pretty stout offerings overseas. We are not the only market in the world for Subaru....they develop for everyone.
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