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Old 01-15-2013, 10:15 AM   #1
warpath
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Default Ford's New Atlas Concept Envisions the Next Generation of the F-150

Carscoop: http://carscoop.blogspot.com/2013/01...ions-next.html



















Quote:
Ford yanked the covers off a new concept model at the Detroit Auto Show on Tuesday morning showcasing the brand's evolved styling language but more importantly, its future vision for pickup trucks and how they'll improve fuel economy.
The Blue Oval won't say (yet) if the new Atlas Concept directly previews the next generation of its best-selling F-150 series, but the truck's size and overall presence suggests that it does.

“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”

[More details coming soon, so stay tuned]
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Last edited by warpath; 01-15-2013 at 10:23 AM.
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Old 01-15-2013, 10:21 AM   #2
The Duke
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Old 01-15-2013, 10:24 AM   #3
warpath
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I love the way it looks!!
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Old 01-16-2013, 09:34 AM   #4
tibug
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What exactly are wheel shutters?
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Old 01-16-2013, 10:54 AM   #5
White out
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I like it. But it looks like a modded, current F150 to me.
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Old 01-16-2013, 01:54 PM   #6
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I like the mat running up the middle of the roof. Great for a couple skis or a kayak.
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Old 01-16-2013, 03:53 PM   #7
SCRAPPYDO
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ATLAS

Yup, best name for a pick up ever.
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Old 01-16-2013, 08:36 PM   #8
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I wonder if the roof has some real hidden roof support. It would be wonderful for real work trucks. Such as tethering down long flex pvc pipes and base board trim. Or even the annoying one or two pieces of plastic decking, like trex or hardy board that snaps if you don't lay the stupid stuff just right. Its about time Ford did some innovation to pull in the working stiffs .

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Old 01-16-2013, 08:51 PM   #9
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Quote:
Originally Posted by Blitzkrieg View Post
I wonder if the roof has some real hidden roof support. It would be wonderful for real work trucks. Such as tethering down long flex pvc pipes and base board trim. Or even the annoying one or two pieces of plastic decking, like trex or hardy board that snaps if you don't lay the stupid stuff just right. Its about time Ford did some innovation to pull in the working stiffs .

BlitZ
Probably for aerodynamics and looks.
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Old 01-16-2013, 08:55 PM   #10
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In truth, Ford already sells more W/T's than everyone else combined...or close to it. GM has caught up quite a bit though.
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Old 01-16-2013, 09:56 PM   #11
Blitzkrieg
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I still find some things interesting about pickups. Ford/GM/Dodge brag about pulling power. I just wish they would start bragging about braking power with loads. My dad owns an old school F250 and he loves the thing. He just hates the brakes. They are constantly needing new calipers after every fifty grand. Mind you he halls a trailer and maxes the load capacity of his truck quite often.

BlitZ
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Old 01-16-2013, 10:11 PM   #12
mhoward1
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Quote:
Originally Posted by Blitzkrieg View Post
I still find some things interesting about pickups. Ford/GM/Dodge brag about pulling power. I just wish they would start bragging about braking power with loads. My dad owns an old school F250 and he loves the thing. He just hates the brakes. They are constantly needing new calipers after every fifty grand. Mind you he halls a trailer and maxes the load capacity of his truck quite often.

BlitZ
A good set of trailer brakes would fix that. I tow ~10K with my F250SD and the brakes have held up fine. I do have good brakes on a double axle trailer though and they take much of the extra load.

One think I liked about the Armada vs the Ford, the Brake controller was a plug in and there was a slot for it built into the dash. There is also a switch that keeps the power on in the trailer even when the key is out. It times out to keep the battery from being drained. With the Ford, it cuts power as soon as the truck is off.
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Old 01-16-2013, 10:33 PM   #13
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Quote:
Originally Posted by tibug View Post
What exactly are wheel shutters?
Close up the spaces between the spokes of the wheels.
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Old 01-16-2013, 11:52 PM   #14
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Can we please stop seeing how big of grills we can fit into these trucks. this **** is getting nuts
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Old 01-19-2013, 06:55 PM   #15
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I hear the sound of GM's truck division engineers scratching their heads and taking notes on how to improve the new Sierra/Silverado when the next-gen F-150 is released. Barring that, perhaps their ad agency will make ads teasing the "girly ramps" and "silly roof mat".
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Old 01-19-2013, 11:33 PM   #16
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I like it, A LOT.
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Old 01-20-2013, 04:40 AM   #17
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Quote:
Originally Posted by SCRAPPYDO View Post
ATLAS

Yup, best name for a pick up ever.


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Old 01-20-2013, 08:41 AM   #18
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Those seats look comfy.... said no one ever.

--kC
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Old 01-20-2013, 09:10 AM   #19
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Quote:
Originally Posted by KC View Post
Those seats look comfy.... said no one ever.

--kC
It's a concept. They are probably memory foam.
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Old 01-20-2013, 05:17 PM   #20
White out
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Quote:
Originally Posted by Blitzkrieg View Post
I still find some things interesting about pickups. Ford/GM/Dodge brag about pulling power. I just wish they would start bragging about braking power with loads. My dad owns an old school F250 and he loves the thing. He just hates the brakes. They are constantly needing new calipers after every fifty grand. Mind you he halls a trailer and maxes the load capacity of his truck quite often.

BlitZ
My dad's Tahoe made it beyond 95k miles on original pads/rotors. Most of the time was spent in city driving, not hauling, but I have a few thousand miles on it pulling cars and/or loaded. I always felt the brakes were fine for hauling cars/boats/etc.



brake fluid was pretty nasty
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Old 01-20-2013, 10:47 PM   #21
Blitzkrieg
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I understand where the two of you are coming from, but most of the loads carried on the truck are wtih the bed and or the rack. He does use a single axle tool trailer but mind you it lacks brakes and doesn't really need them.

Its the heavy loads on the XL truck bed that kick the truck's ass in the brake department. The loads max and sometimes push the weight limits of the rear axles themselves. Either way its a work truck that is used as a work truck and nothing else. Loads consist mainly of wet treated lumber and multiple multiple bags of concrete.

Anyways, my dad loads more loads then you is a child's game that i could care less about.

My point is simple. I love the HP/TQ war that is going on between chevy and ford (the little guys Nissan/Toy don't matter).

I just wish the two Companies would change gears and start fighting over my truck with xxx amount of load can haul down faster than yours. It would be a better fight for the work friendly people and boat people alike.

Case in point. Imagine you in a truck hauling a gooseneck trailer loaded with heavy treated beams. About ten 3x18x24 beams and assorted sizes of lumber. It was a heavy ass load that the truck can pull with ease and brake just fine under normal situations. Your coming to a light at a slow pace with plenty of stopping room. There about ten guys on motorcyles in front of you. One of them is a morron with little brain abilities. He proceeds to stop in front of you and hold up his hands. All to becuase he watned some friends to pull in with him. You then have to slam on your brakes light up the trailer brakes and practically flat spot your trucks front's (at the time ford did rear abs only). You stop maybe five feet from him. The light changes and they all just speed off not realizing we could of killed the idiot with his hand up like a traffic cop.

Bigger brakes don't hurt and should be a point that automakers should and can improve on.

I would love to see them one upping each other jsut like HP/TQ

BlitZ

Last edited by Blitzkrieg; 01-20-2013 at 11:01 PM.
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Old 01-21-2013, 07:07 AM   #22
mhoward1
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Understood, and bed weights can kill the brakes. The balance is the brake feel of unloaded vs loaded. Maybe a good innovation is a load sensor that changes caliper pressure.
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