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05-02-2013, 10:23 PM | #1 |
Scooby Specialist
Member#: 17355
Join Date: Apr 2002
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Lost in [British] Translation
To set the table, Subaru UK (the IM Group subsidiary with exclusive rights to import/sell Subarus in the UK) is currently in the process of transforming the Subaru brand image there, from a premium one (like Audi), to an SUV brand (like ??). Thus, Subaru UK has stopped importing the Impreza line completely this year, including WRX and STI, and has adopted a new marketing theme which they've christened "Subarural."
A new print ad hinges on the expression "Get stuck in" which is a uniquely British "informal" expression that I suspect might not even be understood by many lads in British public schools (which, queerly, are almost the exact opposite of US public schools). So here's the print ad and please (if you're not British) chime in with what you think it means (before cheating and consulting http://dictionary.cambridge.org/dict...h/get-stuck-in). |
05-02-2013, 10:45 PM | #2 |
Scooby Specialist
Member#: 335146
Join Date: Oct 2012
Chapter/Region:
MAIC
Location: LaPlata, MD
Vehicle:2004 STi PSM |
Wait, so they're not importing the Impreza line at all for 2013?
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05-02-2013, 11:23 PM | #3 |
Scooby Specialist
Member#: 26540
Join Date: Oct 2002
Chapter/Region:
South East
Location: Bryant, AL
Vehicle:2001 Turbo GC8 sold 2013 DGM WRX Hatch |
Sad sad day in the uk. I know the boys in top gear are shedding a tear or two over this.
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05-02-2013, 11:34 PM | #4 |
Scooby Specialist
Member#: 17355
Join Date: Apr 2002
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05-03-2013, 03:34 PM | #5 |
Scooby Guru
Member#: 88618
Join Date: Jun 2005
Chapter/Region:
SCIC
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Ummm it means to get on with it. With "it" meaning work, a job, a task that isn't usually easy.
Not British, use that shizz all the time. |
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