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12-11-2008, 12:43 PM | #1 | |
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Acura aims to deliver big-league luxury
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12-11-2008, 02:16 PM | #2 |
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I say keep the RL as their "top dog contender" and be content with being a leader in the entry level industry.
Add more AWD/RWD cars into the class and be happy along side of Infiniti. |
12-11-2008, 02:24 PM | #3 | |
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12-11-2008, 02:28 PM | #4 |
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they always say this... and when will the deliver
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12-11-2008, 02:37 PM | #5 |
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Acura will always be a nice stop on the way from Honda to Infiniti. Nothing more.
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12-11-2008, 05:36 PM | #6 |
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hmm, Infiniti took off when they stopped selling tarted up Nissans. Maybe Acura should do the same.
This guy shows his disillusion when he describes the TL as a "compact" sedan (its not) and the starting price of 35k with FWD is out of line. There's not enough to separate it from the Accord, until you hit the VERY pricey AWD. |
12-11-2008, 06:05 PM | #7 |
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I take it the $36K 211hp FWD Audi A4 really gets your goat then, eh?
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12-11-2008, 09:00 PM | #8 |
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they goin after maybach again?
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12-11-2008, 09:12 PM | #9 |
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yeah i actually thought someone bumped an old thread.
haha i guess they set their sights a lot lower this time. more realistic, but still not possible given the vehicles they are selling. I honestly think Hyundai took a closer step toward Tier 1 luxury vehicles with the Genesis than Acura ever has with any of their cars. I saw a Genesis driving around from a distance and it actually gives off the image of a true luxury vehicle. When i see an acura driving around... the only feeling i get is boredom. |
12-11-2008, 10:24 PM | #10 |
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12-11-2008, 11:02 PM | #11 | |
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And where can I find such a car at www.audiusa.com? |
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12-11-2008, 11:41 PM | #12 | |
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idk about you guys, but id snag up a previous gen type s in a heartbeat. |
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12-12-2008, 07:45 AM | #13 |
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A good press release from a car manufacturer typically contains the words engine, mph, mpg, aluminum and injection. A bad press release typically contains the words campaign, strategy, refocus, tier and identity.
Seriously, does Acura employ anyone that's not a marketing person except for the janitor? Tag lines, corporate identity, campaigns...blah blah blah. Mercedes and BMW didn't get to where they are by holding PowerPoint presentations. |
12-12-2008, 01:27 PM | #14 |
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Ugh. I swear, every time I click on an Acura topic about being a better competitor in the luxury segment, I end up doing a facepalm. This one's no different. It's more about a dealership surrounding the current crop of Acura vehicles in prettier clothing (stupid), or talking about wanting to be better competitors with Tier 1s, but offering up no real good plans on how they want to get there. Sharp marketing can help (I love Target's advertising, for example, which blends style with value), but at this point, is anyone listening?
The angular cuts and overdone styling cues on many of the current Acuras are just complete turn-offs to me. There's nothing that exudes luxury. I constantly get the RDX and the latest MDX confused, and the dated, bubbly RL has never said "flagship" to me. The new TL and TSX have been polarizing to fans and potential buyers, and compete more with their Honda siblings than with other brands. Infiniti's entry-level cars already have more power than Acura's mid-level TL. I think the TSX waters down the brand, and everyone knows it's just a rebadged Accord (hell, I wish it *were* an Accord instead of the bloated tanks we have now). People felt the same way with the Infiniti G20 back in the day, where it was seen (rightfully so) as an overpriced Sentra. I say dump the TSX, and make the TL line a better car than the G. Offer the coupe and sedan variants to reel back in those who left after the Integra went away. RL also needs to be as good, if not better than the M in every way. *Then* you're in a better position to compete with the likes of Lexus. Yeah, they're right... it won't happen overnight, but that argument only holds so much water when you see Hyundai already poised to make that jump. As an aside, I've never felt so much pressure to buy as I did when I was at Keyes Acura in Van Nuys, CA. It's nearly made me swear off the brand completely. -Mike |
12-12-2008, 02:01 PM | #15 |
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As long as they keep doing FWD TL's, they arent going anywhere...
Dont dump the TSX. |
12-14-2008, 09:10 AM | #16 |
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12-14-2008, 09:26 AM | #17 |
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12-14-2008, 09:36 AM | #18 | |
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Tho i do agree, the Infiniti Z has always looked better than the Nissan Z. And maybe when it finally gets AWD as an option, i might consider one. However, i would rather have an Acura anyday, over an Infiniti, Audi, Mercedes, etc. Honda built reliability trumps any crap from Euro brands. And the American public knows it. Why do you think the NSX ever even sold when its was so underpowered compared to other $80k exotics. Because It was an exotic car that you didn't have to take to the dealer every 10k miles for a $5000 timing belt change or valve adjustment. You bought it, drove it, and just enjoyed it. Outside of your garage... Dropping the Integra/Accord copies (former RSX/current TSX)? With a lot of luxury brands, those cheap low-end cars are their best sellers. I see ten-fold the number of 3-series, A4's, and C230's on the road than i ever see of their big-sticker brethern. Acura just needs to make sure their high-end will hold up against some the of the high-end of these other luxry companies. It's time for an AWD, 400hp+ V8-powered, Luxury sports sedan. Get on it Acura. Even Toyota already builds Lexus IS-F's and 460LSh (and god are they posh... ) Acura has been doing a darn good job in all honesty. How many A4's or 325's do i see every day? Not as many as i do Integras... And I see far more RL's than I do 750iL's and A8's. Course, i don't live in anywhere near any ultra-richy-snobby-stupid-a$$-loser-enclaves where if your hummer doesn't have 29's and real baby-seal-skin inside, you're just a wanna-be. And i prefer to keep it that way. |
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12-14-2008, 01:02 PM | #19 |
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A lot of people do forget that Acura was the first of the US-market Japanese brands-gone-luxury. Now that might not give them enough cred to stay competitive on its own, but it does combine nicely with Honda's perennial mission statement. They're usually understated and cautious, and certainly don't have Toyota's money. However they do produce some truly wonderful cars, when they put their efforts into it.
Anything they do is going to take longer than Toyota/Lexus, just because of budget. I do think they can compete if they really want to, but I'm sure the internet will be rife with "Honduh" b.s. in the meantime. |
12-14-2008, 04:19 PM | #20 |
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^ agree almost with post #18 - but what they need is a sports coupe, not sedan that gets a lot of attention. That can at least serve as the attention-getter.
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12-14-2008, 04:37 PM | #21 |
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12-14-2008, 05:22 PM | #22 |
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You're comparing cars from different classes. The RL doesn't compete with the 7-series and the Integra is not a 3-series competitor.
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12-14-2008, 05:32 PM | #23 |
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Acura needs to move away from the el cheapo FWD format in order to be taken seriously as a luxury brand. Look at BMW, Mercedes, Audi, Porsche, Lexus, and Infinity. All RWD.
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12-14-2008, 11:21 PM | #24 | |
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However, you're right. The Integra will not stand up to a the likes of a 318 or 325... It will demolish it. In fuel economy. In performance. In longevity. In quality of build. In satisfied owners. In resale values. Need i go on? Sorry. My apology. |
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12-14-2008, 11:21 PM | #25 |
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