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02-11-2013, 05:11 PM | #1 | |
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VW Group's MQB “Mega-Platform” is a Huge Game Changer for the Auto Industry
Carscoop: http://carscoop.blogspot.com/2013/02...huge-game.html
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02-12-2013, 07:19 PM | #2 |
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As soon as the other manufacturers pick this concept up, I expect small/medium car prices to decrease significantly. Anybody know if this MQB architecture allows for different car widths? If it doesn't, America may still get unique models because our people are so big and everyone else's roads are so small.
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02-12-2013, 07:31 PM | #3 | |
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W. Canada
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1. Global recalls - What's the marketing impact when VW puts out a memo indicating that every single car model from VW, Audi, and Skoda has to be recalled for some dealership refit? And how are they going to find the manpower to do it all globally? 2. Heavy reliance on your Supply-Chain - This puts a lot of reliance on very large manufacturers of parts for your vehicle, especially if they're sourcing 35 million orders of widgets from a manufacturer instead of 7 million. If that manufacturer fails in some way (delays, bankruptcy, faulty parts) then you're talking about a global delay in processing, with almost zero chance of sourcing those parts from another large manufacturer quickly. That manufacturer can also charge you more for those parts if they have that stranglehold on your product lines. 3. Inherent design flaws - By standardizing everything it can be easy to fall into the category of "bland". If the base construction can't be changed, then what happens if reviewers consistently dub your car as having terrible steering feel, poor weight-transition, etc. across your entire line. Those are just three things that came to mind - I think standardization is great from a cost perspective and usually does lower overall costs, but has a detrimental effect on vehicle lines that you *want* to stress individuality and personality. Interesting to see what comes of it! |
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02-12-2013, 07:48 PM | #4 | |
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International
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I second the "good on paper" notion, as it is just so large of a liability having one global architecture. |
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02-13-2013, 11:00 AM | #5 |
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So someone finally caught on to the idea Subaru implemented by basing nearly everything off the 1989 Legacy chassis (except their Kei cars).
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02-13-2013, 04:25 PM | #6 |
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So I'm not the only one reading this as "platform sharing" and "parts bin" As for spec parts, you can order 35 million of the same widgets from multiple suppliers (5 suppliers at 7million widgets ea) |
02-13-2013, 09:53 PM | #7 |
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I don't understand. In terms of real-world applications, how is this any different than a modern K car platform?
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02-13-2013, 10:49 PM | #8 |
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I thought the newset GTI used this?
that's how they dropped 200lbs. |
02-14-2013, 03:56 AM | #9 | |
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Beyond that, all engines (gas, diesel, CNG, hybrids) will have the exhaust on the firewall side and be mounted in the same location, at the same angle, so all those different cars, regardless of the powertrain, will have one bell housing bolt pattern. The same is true for other sub-assemblies, and by having production equipment that's also variable in the same dimension, the robot that installs the dashboard in a Passat can also do it for a Polo, and they can essentially replicate the same production line all over the world. |
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02-14-2013, 09:13 AM | #10 | |
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I'm sure they will design the platform for their highest end model range. Therefore because they are standard, buyers will also get a terrific lower end model. |
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02-14-2013, 09:14 AM | #11 | ||
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02-14-2013, 11:20 AM | #12 |
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I see this as a great attempt to revolutionize things. It may be wonderful, it may prove disasterous. But other car companies, like infiniti, Subaru, etc have done this on a smaller scale and it works. If the inherent chassis is solid, you can bolt on suspension to make it almost anything reasonable.
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02-14-2013, 05:04 PM | #13 |
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MAIC
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If this strategy produces a modern microbus, please yes and thank you.
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02-14-2013, 08:02 PM | #14 |
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02-14-2013, 08:32 PM | #15 |
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Yeah!
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