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Old 02-04-2010, 02:51 AM   #1
AVANTI R5
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Default Volvo will get new badges





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According to chief executive Stephen Odell, it appears that Volvo models will finally get new badges, as the manufacturer is planning to change them due t o the fact that many people are confused about these numbers such as S40, V50 etc. Of course, this won’t happen overnight, said Odell who also added that a simpler hierarchy will appear later in 2010.
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Old 02-04-2010, 09:57 AM   #2
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Numbers are hard and confusing.....
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Old 02-04-2010, 11:39 AM   #3
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Numbers are hard to understand. Maybe they want to adopt a more detailed naming method, such as the:

Mitsubishi Lancer Evolution X MR Touring
Subaru Impreza WRX STI Spec C Type RA-R
Mini Cooper S John Cooper Works GP Package

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Old 02-04-2010, 11:43 AM   #4
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So what are they proposing? Small Wagon, Large Sedan, SUV??
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Old 02-04-2010, 11:47 AM   #5
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It worked for cars in the past.

Toyota Pickup
Nissan Pickup
Toyota Van
Nissan Van
Mazda Truck
Mitsubishi Van
Isuzu Truck
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Old 02-04-2010, 01:13 PM   #6
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Obligatory - "Badges? We don need no steenkin badges!"
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Old 02-04-2010, 01:18 PM   #7
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actually if you look at studies, the buying public psychologically associate the cryptic naming system for cars with being more premium.

They may be better off using a coding system for the cars that is a bit more logical...

As soon as they give them actual names... the cachet of the brand is diluted.
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Old 02-04-2010, 01:29 PM   #8
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Quote:
Originally Posted by jigga View Post
actually if you look at studies, the buying public psychologically associate the cryptic naming system for cars with being more premium.

They may be better off using a coding system for the cars that is a bit more logical...

As soon as they give them actual names... the cachet of the brand is diluted.
+1
This was the reason Lincoln dropped their traditional, storied names for alphabet soup. Of course, no one has any idea what name goes on what car though
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Old 02-04-2010, 01:38 PM   #9
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I think it'd be cool if they just did different colors but the cars not necessarily having anything to do with the color.

Volvo Black
Volvo White
Volvo Shocking Pink
Volvo Red Burnt Sienna edition

or yeah the name of the type of car

Volvo Shooting Brake
Volvo small saloon
Volvo medium saloon
Volvo luxury saloon
Volvo estate wagon
volvo convertible coupe`
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Old 02-04-2010, 01:52 PM   #10
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I hate BMW numbering system. You would have to be a genius to know what all the models meant.
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Old 02-04-2010, 02:45 PM   #11
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Originally Posted by Not-EWRX View Post
I hate BMW numbering system. You would have to be a genius to know what all the models meant.
Huh? the 7 is bigger than the the 5 which is bigger than the 3 which is bigger than the 1... How is that hard?
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Old 02-04-2010, 02:54 PM   #12
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Originally Posted by BlaineWasHere View Post
Huh? the 7 is bigger than the the 5 which is bigger than the 3 which is bigger than the 1... How is that hard?
Add to that, the next 2 numbers are the engine size,

ie: 325 is a 3 series, 2.5 liter engine.

Anything with an x is all wheel drive, not sure what the other letters mean.
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Old 02-04-2010, 03:03 PM   #13
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A 335 isnt a 3.5L tho.

i is obligatory
x awd
s sport
c convertible
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Old 02-04-2010, 03:14 PM   #14
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Originally Posted by BeatLA View Post
Add to that, the next 2 numbers are the engine size,

ie: 325 is a 3 series, 2.5 liter engine.

Anything with an x is all wheel drive, not sure what the other letters mean.
That used to be the case, but not any more for most engines.

Volvo's naming system is not really confusing.
S is for sedan, V is for Wagon, XC is for Crossovers
40 is small car, 60 is medium size, 80 is large
50 and 70 are wagons.
Seems pretty simple to me.
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Old 02-04-2010, 03:18 PM   #15
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Quote:
Originally Posted by Dirty25RS View Post
A 335 isnt a 3.5L tho.

i is obligatory
x awd
s sport
c convertible
i comes and goes; pretty meaningless since BMW sells nothing with carbs any more.

Oddly enough ti used to mean dual carbs on the 2000s and 16-2002s and tii indicated fuel injection, but that was a long time ago.
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Old 02-04-2010, 03:19 PM   #16
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Quote:
Originally Posted by subySerb View Post
That used to be the case, but not any more for most engines.

Volvo's naming system is not really confusing.
S is for sedan, V is for Wagon, XC is for Crossovers
40 is small car, 60 is medium size, 80 is large
50 and 70 are wagons.
Seems pretty simple to me.
u forgot C & 30

& that R is for fastor!!!!
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Old 02-04-2010, 03:21 PM   #17
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Quote:
Originally Posted by subySerb View Post
That used to be the case, but not any more for most engines.

Volvo's naming system is not really confusing.
S is for sedan, V is for Wagon, XC is for Crossovers
40 is small car, 60 is medium size, 80 is large
50 and 70 are wagons.
Seems pretty simple to me.
Don't forget C for coupe.

I guess maybe the only confusing thing is the v50 is just a wagon s40.. maybe v40 would be less confusing?
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Old 02-04-2010, 03:30 PM   #18
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Originally Posted by Euclid View Post
Don't forget C for coupe.

I guess maybe the only confusing thing is the v50 is just a wagon s40.. maybe v40 would be less confusing?
Yes, that's the only thing that could be a bit confusing.
But even then it's a lot less confusing than what Lincoln, Acura and Cadillac have.
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Old 02-04-2010, 03:39 PM   #19
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A C30 is a hatchback S40. its not really a coupe, its in the hatchback/shooting brake category.
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Old 02-04-2010, 03:42 PM   #20
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Ever notice the volvo badge was the symbol for male? I always thought that was strange they chose that.
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Old 02-04-2010, 03:48 PM   #21
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Quote:
Originally Posted by Dirty25RS View Post
A C30 is a hatchback S40. its not really a coupe, its in the hatchback/shooting brake category.
The C still stands for Coupe though, 2 door. The C70 is also in that category.

enter: coupe doesn't mean 2 doors, it's blah blah blah

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Originally Posted by SBW View Post
Ever notice the volvo badge was the symbol for male? I always thought that was strange they chose that.
Even further, it's actually the symbol for Iron.
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Old 02-04-2010, 03:49 PM   #22
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Quote:
Originally Posted by subySerb View Post
That used to be the case, but not any more for most engines.

Volvo's naming system is not really confusing.
S is for sedan, V is for Wagon, XC is for Crossovers
40 is small car, 60 is medium size, 80 is large
50 and 70 are wagons.
Seems pretty simple to me.
This is correct.

Quote:
Originally Posted by Dirty25RS View Post
u forgot C & 30

& that R is for fastor!!!!
The R cars are faster except the C30 model, there its just a trim and suspension package. :-(
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Old 02-04-2010, 04:03 PM   #23
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Yeah the latest ones are only r-design. The new C30 r-design also has a different steering rack but they don't really sell enough cars or turn a profit to make a true R model anymore.

For the US market, the r-design suspensions is a massive difference in handling from the base model. They feel like different cars.
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Old 02-04-2010, 04:07 PM   #24
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Quote:
Originally Posted by sneaky View Post
This is correct.



The R cars are faster except the C30 model, there its just a trim and suspension package. :-(
its fast enough for my wife, she tends to drive faster proportional to her cars horsepower and also ride people's ass closer porportional to HP. and...the much contended point....it was faster 0-60 and 1/4mile than my 04WRX that i traded a couple weeks ago.(my own personal testing)
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Old 02-04-2010, 04:23 PM   #25
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Originally Posted by Dirty25RS View Post
its fast enough for my wife, she tends to drive faster proportional to her cars horsepower and also ride people's ass closer porportional to HP. and...the much contended point....it was faster 0-60 and 1/4mile than my 04WRX that i traded a couple weeks ago.(my own personal testing)
That would not surprise me, it is a very fun car. i personally love them, not a fan of the gearboxes tho! Going from a subaru to a volvo manual is quite the adjustment. The volvvo doesnt have as much feel, i really like "feeling" the gearbox.

IMO, there are only four volvos worth driving (for fun). S60R V70R C30 and S80 V8.
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