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06-24-2004, 08:40 AM | #1 | |
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Gay Buyers, Gardeners Won't Be Enough for Subaru
This is an opinion piece that Bloomberg newswire carried today at http://quote.bloomberg.com/apps/news...d=aJb3k4J5S3gE.
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06-24-2004, 09:01 AM | #2 | |
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Scariest line in that article-
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06-24-2004, 09:21 AM | #3 | |
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06-24-2004, 09:44 AM | #4 |
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If things at Subaru start getting like Saab, yes, be very afraid.
Might I add: Getting any money is good but, there's more to it than just that. When a niche company loses it's brand image and becomes a copy of corporate cookie cutter cars then things get really ugly. You no longer have unique enthusiast vehicles, you end up with rebadged garbage instead. |
06-24-2004, 09:49 AM | #5 |
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The scary part would be a full takeover by GM of Subaru, leading to Subaru's destruction. Subaru is not anywhere near where Saab was, but it could be eventually. More and more companies are putting awd on cars and bringing out crossover wagons, so Subaru's core niche is threatened.
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06-24-2004, 09:56 AM | #6 | |
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Only place with more of the gay/lesbian community would have been conducting the focus groups in Provincetown on the cape. --kC |
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06-24-2004, 01:44 PM | #7 | |
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True, but to you and the previous poster it seems to me that Saab's have actually become MORE reliable and have lost very little of their "prestige" or rather the 'quirky cool euro car'. Anyone know if this is true or not...again, I have no hard data, just heresay about the quality being better. I don't Subie has a problem with reliability but I also would have a concern on the "watering down" effect GM could have on Subie. Peace, Dave |
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06-24-2004, 03:14 PM | #8 |
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Lance Armstrong is a gay gardener?
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06-24-2004, 03:32 PM | #9 |
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I just interned with GM and i would HATE to see their business model take over Subaru...they build vehicles to a price point and they like to play everything safe, conservative and stupid. GM is very product driven as opposed to being market driven...Subaru is product driven as well but it is also way less conservative...Saab no longer has a place in the world other than a niche...GM makes all of it's other affiliates second to the home brands and prevents them from growing. Ford does a better job with managing it's global brands than GM does...it gives them a lot more autonomy...I hope that the only thing GM gives subaru is money...i don't want any GM parts on a subaru...i just hope GM doesn't keep subaru from developing future technologies because GM sees the future in a different way...
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06-24-2004, 04:04 PM | #10 | |
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God please dont let Subaru become another peace of GM!!!! I was curious to know.. how the hell can subaru get back their 20% from GM? HOW!!??? they gotta get it back some how even if they have to stop makin the Baja |
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06-24-2004, 04:19 PM | #11 |
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Actually Subaru is benefitting from the GM agreement- they are now able to escape Nissan's keiretsu structure and buy parts from GM suppliers at GM prices, and also, they are able to expand their dealer and service network.
I would not mind if GM would encourage the Saab, Saturn and Cadillac franchises in the U.S and Canada to add Subaru to their lineup. More service points and more competition never hurt anybody Subaru has to go after anyone they can, and I would suggest that they market their cars more to the mainstream community, and to people who buy cars like the Accord and Camry. They should use clever advertisements that point out the benefits of the cars and with the Legacy, put more emphasis on it being 2003-2004 Japanese Car of the Year as well as its safety, quality and AWD. The Halifax and a pickup that doesn't stink would round out the lineup nicely. I think a new twin-turbo H6 Alcyone SVX wouldn't hurt either |
06-24-2004, 08:18 PM | #12 |
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I still think that bringing out a Subaru truck is a bad move. If they want to succed they should focus on the new platform line, over here, and bring out a more refined and less expensive line of cars and wagons. h.. maybe I was wrong when I said they should get rid of the H4 engine. It is unique and one of the most powerful 4 cylinder engines in North America.
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06-24-2004, 11:52 PM | #13 | |
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06-25-2004, 12:24 AM | #14 | |
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06-25-2004, 02:40 AM | #15 | |
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06-25-2004, 03:22 AM | #16 |
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06-25-2004, 10:53 AM | #17 | |
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06-25-2004, 11:08 AM | #18 |
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Hey, here's an idea. Let's stick a Subaru grille on a Hummer H2 and sell it as the new 7-pax!
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06-25-2004, 12:26 PM | #19 | |||
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Last edited by STI Orenji; 06-25-2004 at 12:33 PM. |
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06-25-2004, 04:55 PM | #20 |
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The elusive first look at the Cadillac "Gascalade"...it's the #1 selling s.u.v. in the U.A.E..
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06-25-2004, 08:34 PM | #21 | |
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I don't know that it's a good idea for Subaru to try to forge its way into the truck marketplace. Although if they get rid of the Baja in favor of a truck I'd hold less against them. |
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06-25-2004, 09:46 PM | #22 |
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Subaru is not producing a truck; it's a wagon/SUV/minivan crossover which is a whole different market.
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06-25-2004, 11:45 PM | #23 | |
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