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Old 11-09-2006, 04:13 PM   #1
NYCshopper
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Default 2006 Mercedes-Benz SLR McLaren is proving to be a tough sell

2006 Mercedes-Benz SLR McLaren is proving to be a tough sell

http://www.msnbc.msn.com/id/15624010/



Quote:
Orphaned supercar looking for a home
2006 Mercedes-Benz SLR McLaren is proving to be a tough sell

Sleepy towns and supercars don’t mix. The city of Salisbury, Md., with a population just over 20,000, might seem like a great place to start a family, but it’s apparently a terrible place to try to sell a $450,000 supercar.

Chris Hagel, marketing director at the Pohanka Automotive Group of Salisbury, is raffling off a silver 2006 Mercedes-Benz SLR McLaren after the original buyer backed out last Christmas. A suitable owner has yet to materialize. “If it were New York or Washington D.C., then it would probably be a lot easier to sell it,” Hagel said. He has received several offers to buy the exotic sports car, but would’ve taken a loss in each case, so he declined them.

This unlikely raffle points to what some industry watchers say is a larger problem facing Mercedes-Benz: lackluster sales of a “halo car” that was meant to boost the company’s image as a maker of exclusive, high-performance vehicles. By contrast, other manufacturers of exotic sports cars in recent years, such as Bentley, Ferrari and Lamborghini, have months-long wait lists for every car they sell.

Sales of the SLR McLaren, which debuted as a 2005 model, are down 6.9 percent from last year through the first nine months of 2006, according to CNW Marketing Research. With a yearly production capacity of 500 vehicles, Mercedes-Benz has sold only 134 SLR McLarens so far this year. Mercedes-Benz sold 200 SLR McLarens last year. “The SLR has performed well in the U.S.," said Donna Boland, manager of corporate communications, in an e-mail. "It captured 8 percent market share [last year] in a segment dominated by vehicles half its price,” she said.

The SLR McLaren features a 617-hp supercharged V12 engine capable of launching the car to 60 mph in 3.8 seconds and on to a top speed of more than 207 mph. It features exotic carbon-fiber body panels and represents the ultimate in Mercedes-Benz engineering.

After receiving a gaming license from the Wicomico County Sherriff’s Office in mid-May, Hagel has set about selling 5,000 raffle tickets for the dealership’s 2006 Mercedes-Benz SLR McLaren at $100 each. The raffle drawing is on Dec. 11.

Hagel has already sold 3,800 tickets and hopes to find takers for at least 600 more to cover his initial investment in the car. If he doesn’t, then the raffle prize will be half of the overall pot — the other half will go to a local Toys for Tots charity. Hagel emphasized that he is bent on selling all 5,000 tickets, though.

Once Hagel has sold 4,400 tickets, all proceeds from raffle ticket sales after that would go to the charity. The raffle winner will have the option of taking a $300,000 monetary prize instead of the car.

“It’s been a lot of work,” said Hagel, who toured car and boat shows to promote his raffle before setting up the Web site www.mclarenraffle.com. Through the site he’s sold tickets from New York to California and around the globe to places as far flung as Brazil, India and Vietnam.

Hagel continues to promote the car in person. This week he plans to show off the SLR McLaren at the Dover Downs Hotel & Casino in Dover, Del., during a jazz and wine festival. He expects to sell the remaining 1,200 tickets in the next few weeks.
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Old 11-09-2006, 04:59 PM   #2
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What, no link to where to buy the raffle tickets?
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Old 11-09-2006, 05:05 PM   #3
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Old 11-09-2006, 05:18 PM   #4
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Why doesnt he just pay for an ad in DuPont and ship the car off to any buyer in the US?

~Leor
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Old 11-09-2006, 09:09 PM   #5
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Just saw one in Cincinnati of all places. I was rather surprised.
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Old 11-09-2006, 10:16 PM   #6
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honestly I would probably take the 300k in cash rather than the car

and if he sells all his raffle tickets he will make about 200 thousand dollars off the Mclaren ( i guess he only wants to break even by selling off 4400 of the tickets and donate the rest of them to charity). Its not a bad idea but I dont see him selling 5000 of these tickets.
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Old 11-09-2006, 10:27 PM   #7
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I just can't figure it out.....I love MB and have grown up with them but I just don't like that car....who knows.
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Old 11-10-2006, 01:20 AM   #8
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that car never really did anything for me... it looks too much like the slk... or the slk looks too much like it... either way, if i was gonna blow 300k on a car, i would get either a lambo or ferrari. i would prolly get a f430 and buy a hummer h1 with the left over money...

anyone going to buy a raffle ticket?
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Old 11-10-2006, 03:18 AM   #9
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They have the facts wrong. Its a V8 not at V12.
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Old 11-10-2006, 09:01 AM   #10
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Quote:
Originally Posted by thejaredhuang View Post
They have the facts wrong. Its a V8 not at V12.
Supercharged 5.5L V8.
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Old 11-10-2006, 09:48 AM   #11
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Quote:
Originally Posted by AllForSRT View Post
honestly I would probably take the 300k in cash rather than the car

and if he sells all his raffle tickets he will make about 200 thousand dollars off the Mclaren ( i guess he only wants to break even by selling off 4400 of the tickets and donate the rest of them to charity). Its not a bad idea but I dont see him selling 5000 of these tickets.
I'd take the cash as well. Whoever wins the car is going to be stuck in the same boat as the dealer, because they're going to owe over $100,000 in taxes on it, and they're probably going to end up having to sell it to pay that bill. Plus I'd hate to even think about what the annual insurance premium is on a half-million dollar supercar.
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Old 11-10-2006, 10:44 AM   #12
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Quote:
Originally Posted by Cincy-Rex View Post
Just saw one in Cincinnati of all places. I was rather surprised.
ive got you beat. i regularly see one here in MORGANTOWN WEST VER FRIGGIN GINIA. the first time i saw it was one of the first days of classes this year, 8:30 am driving right through campus...it was eye opening to say the least.
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Old 11-10-2006, 10:54 AM   #13
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Cincy & lawn boy.. are you guys sure you aren't seeing this?

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Old 11-11-2006, 08:04 PM   #14
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^^^wtf....

LOL!
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Old 11-12-2006, 12:12 PM   #15
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if i won id probably take the money as well, i couldnt imagine paying the taxes on that thing!
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Old 11-12-2006, 12:54 PM   #16
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Take the money and buy a F430! hehehe
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Old 11-12-2006, 07:08 PM   #17
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Where do I buy a ticket??
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Old 11-12-2006, 07:09 PM   #18
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Quote:
Originally Posted by XyKo View Post
Take the money and buy a F430! hehehe
I don't know if I would take a F430 over this car... that would be a waste.
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Old 11-13-2006, 05:05 PM   #19
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Quote:
Originally Posted by bemani View Post

All tickets have been sold.

Note the disclaimer on the website:
Vehicles cannot be registered in MD, PA, VA, GA, MI, WI. The winners has the option of the Mercedes-Benz SLR Mclaren or $300,000.

So when the lucky stiff who wins this chooses the $300,000 WTF is he going to do with the SLR he still has on his lot??
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Old 11-13-2006, 09:44 PM   #20
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^ at the last line.
Quote:
Originally Posted by semaj View Post
Supercharged 5.5L V8.
IIRC it's 5.4L
and WTF how do you have 25 posts a day?? Apr 2006 and Guru already.
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Old 11-13-2006, 10:24 PM   #21
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Quote:
Originally Posted by CirrusWRX View Post
All tickets have been sold.

Note the disclaimer on the website:
Vehicles cannot be registered in MD, PA, VA, GA, MI, WI. The winners has the option of the Mercedes-Benz SLR Mclaren or $300,000.

So when the lucky stiff who wins this chooses the $300,000 WTF is he going to do with the SLR he still has on his lot??
Do another raffle, and continue doing so until he gets rid of it, probably. He's making money off the raffle regardless of what the winner chooses to do...
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