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Old 11-24-2006, 05:48 PM   #1
flyinpig
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News FHI Freezes B9 Tribeca Sales in Japan

According to a 11/25 article from Nikkei.net:

FHI has frozen its plans to sell the US-built B9 Tribeca in Japan. The Tribeca, which first hit the market in North America in June 2005, was scheduled to be exported to Japan by the end of 2006. Due to a weaker Yen, the outlook is that the current exchange rate conditions would make this project unprofitable. Also it was decided that Subaru would face difficulties in capturing customers in the mature SUV market in Japan.

http://www.nikkei.co.jp/news/sangyo/...724112006.html
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Old 11-24-2006, 06:07 PM   #2
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Wow, thats sudden and unexpected.
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Old 11-24-2006, 06:09 PM   #3
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Quote:
Originally Posted by flyinpig View Post
According to a 11/25 article from Nikkei.net:

FHI has frozen its plans to sell the US-built B9 Tribeca in Japan. The Tribeca, which first hit the market in North America in June 2005, was scheduled to be exported to Japan by the end of 2006. Due to a weaker Yen, the outlook is that the current exchange rate conditions would make this project unprofitable. Also it was decided that Subaru would face difficulties in capturing customers in the mature SUV market in Japan.

http://www.nikkei.co.jp/news/sangyo/...724112006.html
Too bad... I hope Tribeca doesn't receive step child treatment from the mothership
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Old 11-25-2006, 12:00 AM   #4
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Quote:
Originally Posted by flyinpig View Post
According to a 11/25 article from Nikkei.net:

FHI has frozen its plans to sell the US-built B9 Tribeca in Japan. The Tribeca, which first hit the market in North America in June 2005, was scheduled to be exported to Japan by the end of 2006. Due to a weaker Yen, the outlook is that the current exchange rate conditions would make this project unprofitable. Also it was decided that Subaru would face difficulties in capturing customers in the mature SUV market in Japan.

http://www.nikkei.co.jp/news/sangyo/...724112006.html
They are going to wait until the refreshed version in '08 I believe...
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Old 11-25-2006, 12:04 AM   #5
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FHI is ashamed.
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Old 11-25-2006, 02:18 AM   #6
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Default Bloomberg take

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Fuji Heavy Scraps Plan to Import Tribeca SUV to Japan From U.S.

By Naoko Fujimura

Nov. 25 (Bloomberg) -- Fuji Heavy Industries Ltd., maker of Subaru-brand cars, scrapped its plan to sell the U.S.-built B9 Tribeca sport-utility vehicle in Japan because of poor demand and profitability.

The automaker found it difficult to attract enough customers to turn a profit because demand for sport-utility vehicles isn't growing, spokesman Shinichi Murata said, confirming a report by the Nihon Keizai newspaper earlier today. A weaker yen against the dollar also made it difficult for Fuji Heavy, he said.

Fuji Heavy plans to sell the B9 Tribeca in markets other than Japan, where SUVs are more popular, Murata said. The company started to export the B9 Tribeca to Europe and Australia in September.

U.S. sales of the model totaled about 15,730 units in the first 10 months of this year, Fuji Heavy said. The five-seat or seven-seat model, powered with a 3-liter engine, was released in North America in 2005. The company started to export the B9 Tribeca to Australia and Europe in September.

Shares of Fuji Heavy fell 1.8 percent to 593 yen at the end of trading on Nov. 24.
http://www.bloomberg.com/apps/news?p...5M&refer=japan
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Old 11-25-2006, 02:33 AM   #7
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I don't think the SUV would of sold well in Japan in the first place.
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Old 11-25-2006, 03:26 AM   #8
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Quote:
Originally Posted by HB_Dad View Post
They are going to wait until the refreshed version in '08 I believe...
exactly what i was thinking!
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Old 11-25-2006, 08:15 AM   #9
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Quote:
Originally Posted by HB_Dad View Post
They are going to wait until the refreshed version in '08 I believe...
Looks like the decision is solely based on weaker yen. It will be definitely harder for the yen to turnaround in a year. Moreover, are crossovers really popular in Japan?
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Old 11-25-2006, 08:54 AM   #10
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May have something to do with Toyota afiliation.
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Old 11-25-2006, 09:34 AM   #11
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Seriously doubt it has anything to do with Toyota whatsoever.

I was surpsied they were going to sell the Tribeca in Japan at all, and it's probably a good thing they won't try. It's like GM stopping their minivans at least for several years, they know they can't compete at it (they are finally starting to learn a little) and thus aren't going to throw cash at a losing game.
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Old 11-25-2006, 12:01 PM   #12
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Quote:
Originally Posted by cyberpirate View Post
Looks like the decision is solely based on weaker yen. It will be definitely harder for the yen to turnaround in a year. Moreover, are crossovers really popular in Japan?
Of course the weaker Yen doesnt help at all, but it seems that the second reason - lack of market demand - is the main reason. I think the plan to postpone/cancel the Tribeca sales in Japan was actually decided some time ago. The height of the car is too tall for many indoor parking lots and SUVs, such as the Murano, havent fared well in general.

Also, there is still talk abt a minivan type vehicle (internal code WS-4 ?) that was originally scheduled to be released this yr, but now is pushed back until early 08. I think Subaru has turned their focus to the MPV, which has greater market demand. But it seems logical for Subaru to re-review the launch of the B9 at the time the refresh comes.
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Old 11-26-2006, 10:43 AM   #13
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SUVs don't sell well in Japan, at least new...

But what about the craze over there, over the Chevy Astro van? Admittedly that's just an aftermarket thing, but still.... Kind of weird to see the whole idea of the Tribeca get dumped...
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