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Old 11-28-2006, 07:55 AM   #1
NYCshopper
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Default Lincoln Navigator's chrome grille is in demand

Lincoln Navigator's chrome grille is in demand

http://autoweek.com/apps/pbcs.dll/ar.../FREE/61127010



Quote:
A Thing of Bling

Navigator's chrome grille is in demand

ASHEVILLE, N.C. -- The new chrome grille on the 2007 Lincoln Navigator is pingponging in popularity.

Lincoln originally planned to put a chrome finish on the entire grille, including a piece at the top of the grille described as a mustache. But then came feedback from dealers that the chrome was over the top.

So the Navigator team instead went with a body-colored mustache to tone down the chrome, chief engineer John Viera said at a press event here. A chrome applique was offered as part of option packages for customers who wanted more bling.

Dealers have ordered 50 percent in body color and 50 percent in chrome, Lincoln officials said.

But the chrome has proved surprisingly popular. In fact, it's in such demand that dealers are ordering the chrome applique as a $50 service part to retrofit Navigators already on their lots.

"It was kind of an interesting surprise that more customers than we were thinking were actually interested in the chrome applique on the mustache," Viera said.

The service part is now on back order. Lincoln is considering making the chrome mustache a stand-alone option so dealers can get the full chrome grille without having to order it as part of a package, Viera said.

"We have the ultimate flexibility," Viera said. "Rather than try to guess, let's go ahead and let the customer tell us what their preference is, and we can go ahead and adjust our packages on the fly."
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Old 11-28-2006, 08:39 AM   #2
Hank3
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What a joke!!!
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Old 11-28-2006, 09:10 AM   #3
Hazdaz
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The old grill was kind of decent... this one is just horid. Ugh.

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Old 11-28-2006, 03:07 PM   #4
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I guess this explains the for 500 'Chrome Edition' ads I've been seeing lately; America wants its Chrome.

Tom
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Old 11-28-2006, 03:11 PM   #5
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Seriously, it's one of the worst looking grills of all of the SUVs out there....
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Old 11-28-2006, 04:50 PM   #6
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I just found my BBQ grill replacement
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Old 11-28-2006, 04:52 PM   #7
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It's not that bad in person. I did a deal for a client on one a couple weeks ago.
The whole automobile looks beautiful in person.
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Old 11-28-2006, 04:59 PM   #8
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that truck is hideous. as if the grill and headlights arent bad enough the gigantic chrome banner on the side makes it look like a tijuana special. lincoln should realize simply adding chrome wherever you can fit it doesnt make something look like luxury, it just ups the cheese reading.
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Old 11-28-2006, 05:08 PM   #9
rsholland
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Default Fyi:

The grille inspiration came from the '48 Lincoln Continental.

http://www.vaultcars.com/48Lincoln/1948Lincoln.htm

Bob
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