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Old 02-08-2007, 09:29 AM   #1
NYCshopper
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Default Suicide-prevention group criticizes GM ad

Suicide-prevention group criticizes GM ad

http://www.usatoday.com/money/advert...ide-usat_x.htm



Quote:
Yet another Super Bowl marketer is swimming in hot water.

The American Foundation for Suicide Prevention has sent a letter to General Motors (GM) criticizing an ad that shows a perfectionist assembly line robot dreaming about jumping off a bridge after dropping a bolt. The group said the spot may encourage people to consider suicide as a solution to their problems. The group demanded that GM apologize, not air the spot again and remove it from its website.

"We wouldn't see this ad around cancer or heart disease," says Robert Gebbia, executive director. "Why's it OK to make fun of mental illness or depression?"

The letter comes two days after Masterfoods, maker of Snickers, said it would not reair its Super Bowl ad and took it off its website. Some gay activists had objected, saying the response of two men in it to their accidental kiss was homophobic.

Despite these objections, controversy over this year's ads pales compared with what happened after Janet Jackson's "wardrobe malfunction" during halftime of the 2004 Super Bowl. That sparked debate over broadcast decency that engulfed the ads and 540,000 consumer complaints to the Federal Communications Commission.

Several marketers took flak for the decency of their ads. Among them was Anheuser-Busch (BUD), the game's biggest advertiser. CEO August Busch IV apologized and said A-B would rethink the tone and content of its ads. Several companies' ads have not been seen again.

In the years since, Super Bowl marketers, who this year paid up to $2.6 million for 30 seconds of time, have faced closer examination of their ads. In the Internet age, Super Bowl ads are seen by millions more eyeballs, and criticism is instant.

"Super Bowl advertising is the ultimate stage," says Renee White Fraser, an advertising psychologist. "You get a higher level of scrutiny."

GM has "no plans" to drop the robot spot, spokeswoman Ryndee Carney says. The ad currently is scheduled to air next during the Feb. 25 Academy Awards broadcast on ABC, she says.

GM has received "more than a handful (of complaints) but not a tsunami," she says. She says GM "did not intend to offend anyone."

GM should drop the ad now, says former Energy secretary Donald Hodel, who also was Interior secretary in the Reagan administration. Hodel's teenage son committed suicide 23 years ago.

"They should never have run that commercial, and they shouldn't run it again," says Hodel, who says he and his wife were shocked when they saw it. "If I had a child who committed suicide some time after watching that ad, I'd seriously consider consulting a lawyer and suing GM."
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Old 02-08-2007, 09:47 AM   #2
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I was waiting for this. As I was watching the commercial, I'm thinking "Oh my god, I can't believe they are actually doing this!" Sigh of relief when it wakes up.

Sit back, and wait for the fallout.
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Old 02-08-2007, 09:53 AM   #3
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People and groups complaining about any of the ads offending others or potentially being responsible for future suicides in completely ridiculous.

Quote:
"They should never have run that commercial, and they shouldn't run it again," says Hodel, who says he and his wife were shocked when they saw it. "If I had a child who committed suicide some time after watching that ad, I'd seriously consider consulting a lawyer and suing GM."
The above quote being the epitome of stupidity in my opinion.
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Old 02-08-2007, 11:05 AM   #4
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Make the PC police stop!!!!
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Old 02-08-2007, 11:12 AM   #5
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Hodel's quote is retarded, but I am surprised that GM would air an ad like that. "Buy our cars our all of the cute robots DIE."
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Old 02-08-2007, 11:16 AM   #6
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No wonder why half of the ads blew ass this year. Dumbass people need to relax.
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Old 02-08-2007, 11:18 AM   #7
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Old 02-08-2007, 11:25 AM   #8
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These watch dog groups would not make it in Europe, they seem to have a sense of humor over there.
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Old 02-08-2007, 11:41 AM   #9
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I'm not a lefty libby, but I think having the robot make the jump was in very poor taste.
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Old 02-08-2007, 11:45 AM   #10
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I laughed and saw nothing wrong with the ad. Don't like what you are seeing, change the channel.
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Old 02-08-2007, 11:47 AM   #11
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That was one of my favorite ads. Everyone at the party I was at (it was a party comprised of members from my church no less) thought it was hilarious.
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Old 02-08-2007, 12:02 PM   #12
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one the most moving, and disturbing commercials ever. i would definitely give it top marks for impact.

though whats ironic is that GM did lay off 30k workers. , though on the plus side they got a nice hefty severance package.
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Old 02-08-2007, 12:05 PM   #13
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I failed to find the funny in Emo Robot... or anything offensive except that GM was asserting that it's workers give a five. If anyone should be up in arms it should be the UAW... an assembly line worker should have been the one dropping the bolt and jumping off the bridge, and there should be royalties paid to the UAW for the use of a UAW's likeness. As it is, I'm surprised that the UAW isn't firebombing GM for suggesting that robotics are important.

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Old 02-08-2007, 12:42 PM   #14
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this reminds me of those 'friends' that try to help you out without your consent and all they do is make things worse.
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Old 02-08-2007, 01:35 PM   #15
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I thought the commercial was great. So what if the robot dreamed of jumping... like we haven't seen that on TV before lol
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Old 02-08-2007, 01:55 PM   #16
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So people in the fast food industry criticized the Federline comercial.

Gay activists called the snickers ad homophobic.

Now this.

Waiting for the outcry on the budwieser slapping commercial by people bullied when they were kids.
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Old 02-08-2007, 04:50 PM   #17
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dude, what has the world come to?? eventually, we are going to be watching tv that is SOOO BLAND and pointless so that NO ONE gets offended. kinda reminds me of the family guy FCC episode.
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Old 02-08-2007, 05:18 PM   #18
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If my robot killed itself, I'd sue GM.
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Old 02-08-2007, 05:46 PM   #19
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Quote:
"They should never have run that commercial, and they shouldn't run it again," says Hodel, who says he and his wife were shocked when they saw it. "If I had a child who committed suicide some time after watching that ad, I'd seriously consider consulting a lawyer and suing GM."
Must... contain... fist.. of death!
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Old 02-08-2007, 05:52 PM   #20
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Well I'm voting with my wallet. I for one will NEVER AGAIN buy a GM product...waitaminute!
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Old 02-08-2007, 05:55 PM   #21
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But suicide is a perfectly viable option.
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Old 02-08-2007, 07:13 PM   #22
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Quote:
Originally Posted by ilara72 View Post
If my robot killed itself, I'd sue GM.
perfectly reasonable reaction, imo
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Old 02-08-2007, 08:15 PM   #23
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If there are people out there that will be lead to suicide in any influence of a superbowl commercial featuring an insecure robot then for the sake of the world I support there efforts in finding a suitable bridge.

In addition this American Foundation for Suicide Prevention can DIAF or jump off a bridge.
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Old 02-09-2007, 12:28 PM   #24
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Quote:
Originally Posted by NYCshopper View Post
Suicide-prevention group criticizes GM ad
I'd say the Suicide Prevention group is doing an awful job if it is starting to show up in our advertisement. They only have themselves to blame.

Tom
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Old 02-09-2007, 12:32 PM   #25
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Quote:
Originally Posted by Hazdaz View Post

The best box set ever!
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