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Old 02-15-2007, 04:25 PM   #1
NYCshopper
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Default Toyota @ 2007 Geneva Show (Debut of Hybrid X Concept)

Toyota @ 2007 Geneva Show (Debut of Hybrid X Concept)



Press Release:
Quote:
TOYOTA AT THE GENEVA MOTOR SHOW

KEY POINTS

Focus on Toyota’s vision for sustainable mobility
Two new hybrid power concepts – Hybrid X and FT-HS

World debut of Hybrid X, a showcase for future hybrid car technology and design

FT-HS (Future Toyota – Hybrid Sports) high-performance hybrid sports car concept

European debut for three-door Auris

Toyota is focusing on its vision for sustainable mobility at the Geneva motor show, with two contrasting new hybrid power concept cars making their debut.

Toyota is committed to finding and implementing technologies, designs and processes that reduce the impact of cars on the environment and its world-leading Hybrid Synergy Drive technology is at the core of this strategy, as it progresses towards development of the ultimate eco-car.

HYBRID X and FT-HS

Geneva will mark the world debut of Hybrid X, a concept car that proposes a new design language for Toyota hybrid models, while also serving as a showcase for future hybrid technology.

By contrast, FT-HS (Future Toyota – Hybrid Sports) envisions a sports car for the 21st century, with a front-engine, rear-wheel drive configuration and nought to 62mph acceleration in the four-second range. FT-HS demonstrates the potential of hybrid technology to deliver a new, powerful driving experience, as well as outstanding environmental performance.

THREE-DOOR AURIS

Geneva will also host the first European appearance of the new three-door Auris, presented in an exclusive body colour and fitted with a special wheel design.

Full details of Toyota’s environmental strategy and the new models will be provided at the Toyota press conference, scheduled for 11.45am on Tuesday, March 6, in Hall 4.
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Old 03-06-2007, 08:21 AM   #2
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http://www.autoblog.com/2007/03/06/g...he-uber-prius/



Quote:
Originally Posted by Autoblog
Toyota brought forth the vision of their future hybrid lineup and its name is Hybrid X. The concept car is a styling exercise meant to simultaneously showcase Toyota's industry-leading hybrid drive technologies and preview the company's future styling direction for hybrid models.

You've undoubtedly noticed that carmakers pursuing hybrid technology have taken one of two directions with their styling: make them all but completely indiscernible from their conventional counterparts, or make them stand out as alternative energy vehicles. While its premium Lexus division has opted for the former, Toyota has gone for the latter, as demonstrated by the iconic Prius. Anyone who sees a Prius knows it's a Prius. The Hybrid X previews what could be the evolution of Toyota's hybrid design language.

As you can tell from the images, the styling is dominated by two large U-shaped pillar structures forming an X (hence the name) over the enormous glass cabin that blurs the lines between interior and exterior, even blending the headlights into the dashboard (yes, into the dashboard). In styling the Hybrid X, Toyota's European designers also incorporated two design themes called J-Factor and Vibrant Clarity – seriously, we couldn't have made this up – which you can read about more in the press release after the jump.
Check the gallery of the live and press pics here, at AutoblogGreen.
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Old 03-06-2007, 08:22 AM   #3
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Press Release

Quote:
PRESS RELEASE

World premiere of Hybrid X concept

• New design language for future hybrid models
• Four door, four seat open-space concept
• Interactive interior design
• A step closer to zero emissions

Toyota presents a world premiere at the Geneva Motor Show with the reveal of Hybrid X – a concept car that proposes a new design language for hybrid models, while also acting as an innovative technology showcase for future generation hybrid cars.

Hybrid X is a vision for future environmentally friendly motoring. It fits clearly within Toyota's environmental strategy of offering sustainable mobility for modern families. Hybrid X further extends the use of Hybrid Synergy Drive® which is becoming an enabler for vehicle concept innovation and allowing Toyota to push forward to new frontiers.

Hybrid X is designed as a four door, four seat open-space concept. It has the dimensions of a conventional family car with an overall length of 4,500mm and wheelbase of 2,800mm. The width is 1,850mm and height 1,440mm.
Hybrid X has been created and developed by Toyota's European styling centre, ED², in the south of France. It proposes unconventional creative solutions that will themselves potentially become the signature points of a specific hybrid identity.

Hybrid X follows the core values of the Toyota brand design philosophy under two consistent themes: J-Factor and Vibrant Clarity. J-Factor refers to the local and global acceptance of Japanese-inspired design and cultural form, while Vibrant Clarity is the design language used to express the J-factor. Through Vibrant Clarity, designers will infuse future vehicles with a completely original identity and emotional intensity that will be uniquely identifiable as coming from Toyota.

In this context, designers created an unconventional fusion of strength, lightness and emotion through the futuristic body shape. There is fusion of thought also – a symbiosis between the exterior and the interior so that, as you look at the exterior, you can imagine the interior with clarity and vision.

Interior designer, Laurent Bouzige, says: "Hybrid X is conceived as a multi-sensory experience. There is a formal style in the shape of the vehicle and the material used but every other reaction is linked to the passengers' senses of sound, smell, sight and touch through interactive ambience."

The strongest form element of the exterior shape is the two 'U' shapes created by the massive upper glass frame area and the unconventional A and C pillars. When viewed from above this gives the impression of a vast X – hence the name of the concept, Hybrid X.

The U-shaped pillars allow the general shape of Hybrid X to achieve a superior aerodynamic form which is further enhanced by smooth surface lines and the integrated rear spoiler.

At the same time the glass area greatly enhances visibility to create an 'open-space' concept which "frames the vision" in all directions, including up.

Access and innovation are features of the rear-hinged passenger doors which open electronically at the touch of a button. Dynamic hints of driving performance are provided by the customised 20-inch alloy wheels with ultra-low profile 225/40 R20 tyres.

The smooth, aerodynamic lines of the front are unbroken by headlamps which are integrated into the dashboard and are now part of the interior of the car. These LED lamps are 'intelligent' and display graphic forms through animation, adopting the interactive concept of Hybrid X to communicate safety information to pedestrians or other drivers, such as safety distances, acceleration and braking.

Across the rear the energy-efficient LED lights form another U shape, reflecting the design signature of vehicle as a whole.

Fusion between exterior and interior styling is clear from the swooping curves of the interior surfaces. Here there are classic ergonomic solutions and the multi-sensory experience is most keenly developed as the car responds to human interaction. The human element is further emphasised by an artistic drawing printed on the inside door panel.

The driver can set the ambience within the car via an interface in order to control the four senses of sight, sound, touch and smell. LED lighting systems within the car provide a variety of illumination and are changing in harmony with different musical backgrounds. A perfume diffuser fills the air with gentle, relaxing aroma while the use of many different materials and textures on the interior surfaces provides variety to touch.

The drive-by-wire steering pad features a screen in its centre to relay vital energy information to the driver about the energy flow path, fuel consumption, gear position. Interactive navigation and Bluetooth connectivity is provided by a second screen in front of the driver.

A third touch screen, in the console, controls the ambience settings, such as the entertainment and audio systems, lightning operation and air conditioning. A sensitive touch on the steering pad allows the driver to switch information on the screens.

Space saving seats are formed using injected foam techniques which create comfort while reducing weight. In order to further promote human interaction, the two independent rear seats can swivel by 12 degrees to allow passengers to enjoy the scenery or a more intimate 'tête-à-tête'.
For now, it is clear Hybrid X is an innovative vehicle that conceives how Hybrid Synergy Drive® technology can deliver economical, cleaner and more comfortable motoring. It is a step closer to Toyota's vision of the ultimate environmental driving technology and its design will influence the entire Toyota brand and its hybrid models in the future. Hybrid X: a new landmark for Toyota hybrids
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Old 03-06-2007, 08:28 AM   #4
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Old 03-06-2007, 08:51 AM   #5
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Yeaaaaaahh... Even as a Prius owner and lover, I gotta say that's pretty fugly.
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Old 03-06-2007, 09:15 AM   #6
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what part shows the new direction? cause its all pretty damn ugly..
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Old 03-06-2007, 09:17 AM   #7
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Am I the only one that thinks having the headlights behind the windshield would really suck from a glare standpoint?
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Old 03-06-2007, 11:39 AM   #8
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I think it looks pretty good.
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Old 03-06-2007, 11:44 AM   #9
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the back shot of the front seats reminds me of a michael/janet jackson video, scream.. don't know if thats a good thing or not.
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