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Old 02-16-2007, 11:00 AM   #1
NYCshopper
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Default Dodge Creates Hoopla in Atlanta this March with 'Dribble for a Dodge'

Dodge Creates Hoopla in Atlanta this March with 'Dribble for a Dodge'



Press Release:
Quote:
- "Dribble for a Dodge" challenge invites consumers to participate in a basketball dribbling endurance contest

- The contestant who has the best bouncing streak wins an all-new 2007 Dodge Ram 1500 SLT Quad Cab with a HEMI(R) engine and tickets to the NCAA championship game

- Consumers ready to play ball can register online at http://www.DribbleforaDodge.com

Dodge puts the ball in the consumer's court this March. If consumers want to score an all-new 2007 Dodge Ram 1500 SLT Quad Cab with the legendary HEMI(R) engine and tickets to the NCAA championship game, they are invited to bring their "A" game to Atlanta for the "Dribble for a Dodge" challenge, taking place on Tuesday, March 13.

From basketball rookies to all-stars, Dodge is looking for up to 150 consumers to be part of the starting line-up for "Dribble for a Dodge," a basketball dribbling endurance contest. After hours of continuous dribbling, the field will be narrowed to one MVD - "Most Valuable Dribbler." The last contestant dribbling at the end of the challenge will get more than a standing ovation. He or she will win a 2007 Dodge Ram 1500 SLT Quad Cab with a HEMI engine and two tickets to the NCAA championship basketball game.

"The Dodge Ram is the longest lasting full-size pick-up truck on the market," said Michael Manley, Vice President - Sales Strategy and Dealer Operations, Chrysler Group. "Therefore, we thought it would be exciting to tip-off Dodge Truck Month and basketball madness in March by challenging consumers to prove their toughness on the basketball court and see who can outlast their competition in a basketball dribbling endurance contest."
Don't Pass - Give it a Shot

Dodge fans can register at http://www.DribbleforaDodge.com for a chance to be selected to participate in the "Dribble for a Dodge" challenge. Consumers can sign up online, beginning Friday, Feb. 16 until Tuesday, March 6 at 5 p.m. (ET). All participants must be 18 years or older and hold a valid driver's license at the time of entry. A random drawing will be held to select up to 150 people to participate in the challenge.

Rules of the Court

The "Dribble for a Dodge" challenge will take place on a regulation basketball court where each of the pre-selected players will be given his or her own space on the basketball court, and challenged to dribble their HEMI- branded basketball until it's the last ball bouncing. Referees will be on-hand to ensure fair play for this game of endurance, skill and determination.


About the 2007 Dodge Ram 1500 Quad Cab

The Dodge Ram 1500 sparked the light-duty pickup truck market by offering legendary HEMI power with Chrysler Group's fuel-saving Multi-displacement System (MDS). Combined with a hydroformed and fully boxed frame, independent front suspension and the most distinguished pickup truck styling on the market, Dodge Ram 1500 distances itself from the competition in refinement, safety, stability, comfort and design. At a base MSRP of $32,120 (including destination charge), the Dodge Ram 1500 SLT Quad Cab boasts four standard doors and 60-40 folding rear seats that ensure passengers and gear fit in the back at the same time.
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