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Old 02-21-2007, 09:08 AM   #1
NYCshopper
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Default 'Transformers™' and GM Form Power Partnership

'Transformers™' and GM Form Power Partnership

Press Release:
Quote:

Live-Action Movie's 'Heroes' Attend 6th Annual GM Ten Event;
DreamWorks/Paramount Film Slated to Debut July 4

LOS ANGELES - Four new movie stars - "Bumblebee™," "Autobot Jazz®," "Autobot Ratchet®" and "Ironhide®" - from DreamWorks Pictures and Paramount Pictures,' in association with Hasbro's, forthcoming July 4th action-adventure release, "Transformers™," were introduced this evening by General Motors Corp. (NYSE: GM) as it hosted its sixth annual "ten" pre-Oscar fashion event at Paramount Pictures in Hollywood.

"Bumblebee" changes from the classic Chevrolet Camaro, and is a central character in the saga of aliens who take mechanical forms when on Earth. "Autobot Jazz" converts from a Pontiac Solstice in a hardtop format. A Hummer H2, modified as a rescue vehicle, changes into "Autobot Ratchet," and "Ironhide" changes from a GMC TopKick medium-duty truck. They all star in this summer's live-action blockbuster, "Transformers," from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, which will premiere July 4.

Buzz about the roles that these vehicles play in the movie has been spreading since a quick glimpse of the new Camaro was spotted in Paramount's newest "Transformers" trailer, which began appearing in theaters on Dec. 20, 2006. This clip, which is currently the most-viewed movie trailer on Yahoo!, also contains images of the Solstice, H2 and TopKick for fans who were quick enough to have freeze-framed it.

"'Transformers' is a compelling project and offers us a global platform for marketing GM products and building our brands," said Mike Jackson, GM North America vice president, marketing and advertising. "It represents the perfect intersection of entertainment, marketing and design."

"The first time I saw the new Camaro, while touring the GM Design Center, I knew immediately that it would be the perfect 'Bumblebee,'" said Michael Bay, the film's Director. He continued, "It's got beautiful lines and a classic, timeless look. There were no other cars that came even close. I have had a great working relationship with GM for many years and am psyched to be working with them on 'Transformers.'"

Gerry Rich, President of Worldwide Marketing at Paramount Pictures, added, "We are thrilled to be working with GM on this incredible and action-packed film. Having integrated the cars as characters in the film is truly an innovative concept that will help eventize this exciting 4th of July tentpole film."

GM will roll out a fully integrated marketing and promotional effort around the film in the near future, including a major Chevrolet promotion, according to Jackson.

[







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http://comingsoon.net/news/movienews.php?id=19027
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Old 02-21-2007, 10:58 AM   #2
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GM needs to make a Solstice coupe soon, that looks hot. And asl always I love teh new Camaro. Never thought I'd say love and Camaro in the same sentence, guess I'll have to grow a mullet now.
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Old 02-21-2007, 11:13 AM   #3
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Bumble Bee should be a VW Bug, not a Camaro!
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Old 02-21-2007, 11:26 AM   #4
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Didnt know one of them was a solstice... Thats pretty neat.
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Old 02-21-2007, 12:00 PM   #5
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Quote:
Originally Posted by design1stcode2nd View Post
GM needs to make a Solstice coupe soon, that looks hot. And asl always I love teh new Camaro. Never thought I'd say love and Camaro in the same sentence, guess I'll have to grow a mullet now.
Had one at the chicago autoshow.
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Old 02-21-2007, 01:00 PM   #6
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This'll save 'em for sure!
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Old 02-21-2007, 01:11 PM   #7
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Originally Posted by Lexington View Post
Had one at the chicago autoshow.
That was an aftermarket top put on a convertible I think. I haven't heard or a real from the factory Solstice Coupe.
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Old 02-21-2007, 01:19 PM   #8
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The wheel well gaps on that Solstice are huge.
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Old 02-21-2007, 02:21 PM   #9
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The wheel well gaps on that Solstice are huge.
It's the low profile rubber on those rims.
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Old 02-21-2007, 03:42 PM   #10
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Old 02-21-2007, 06:36 PM   #11
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Quote:
Originally Posted by design1stcode2nd View Post
GM needs to make a Solstice coupe soon, that looks hot. And asl always I love teh new Camaro. Never thought I'd say love and Camaro in the same sentence, guess I'll have to grow a mullet now.
I agree with you about the camaro. They were always so ugly to me, but now I kinda like em.
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Old 02-21-2007, 07:27 PM   #12
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I wonder if there will be Autobot & Decepticon models.
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Old 02-21-2007, 10:01 PM   #13
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I'll take that truck in the last picture!
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Old 02-22-2007, 02:46 PM   #14
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Dammit - if the autobots are going to be GM models, earth is doomed. Bumblebee's arm is gonna fall off, Jazz probably won't crank over on cold mornings, and Ironhide only get 4mpg so he'll be done before they get on the highway.
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Old 02-22-2007, 03:16 PM   #15
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Originally Posted by infamousflip View Post
Bumble Bee should be a VW Bug, not a Camaro!
I totally agree. why can't stupid american director respect the essence of things? they always have to completely F..k the movies with the stupid ugly ass hell american cars.
Just like the F and F tokyo drift movie (I'm not saying its a good movie).
what kind of idiot ass person in this world would use a american old school piece of junk to drift at the end of the movie?!
the damn bumble bee is a Beetle! how simple can that be?!
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Old 02-22-2007, 04:20 PM   #16
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Ya, I'm a big Transformers junky, and had seen pics of an STI rally car, which would have been Smokescreen, but I recently found out that it won't be in the film - I posted pics a few months ago, but I guess that was for some publicity event not related to the movie.

From what I gather all the good guys are GM, and the bad guys are variants and military vehicles.

Ye, Bumblebee should be a VW and Smokescreen should be an STI!

Cheers,
Nawambo

ps. Although Optimus looks very badass

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Old 02-22-2007, 04:26 PM   #17
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This'll save 'em for sure!


Has anyone ever noticed that every car in the big highway scene of Matrix 2 is a GM?
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Old 02-22-2007, 05:30 PM   #18
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Maybe the Gobots can be asian brands.
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Old 02-22-2007, 06:48 PM   #19
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Quote:
Originally Posted by dodiox View Post
I totally agree. why can't stupid american director respect the essence of things? they always have to completely F..k the movies with the stupid ugly ass hell american cars.
Just like the F and F tokyo drift movie (I'm not saying its a good movie).
what kind of idiot ass person in this world would use a american old school piece of junk to drift at the end of the movie?!
the damn bumble bee is a Beetle! how simple can that be?!
That old school American piece of junk in normal good condition would be worth more than two STI's together.

They arent keeping with the essence of things because this is 2007, and the orig transformers episodes aired in like 1982, and movies cost money so they prob had an agreement with GM to use their product line. I dont mind.
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Old 02-22-2007, 07:40 PM   #20
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Quote:
Originally Posted by Fa5tCoEvo View Post
That old school American piece of junk in normal good condition would be worth more than two STI's together.

They arent keeping with the essence of things because this is 2007, and the orig transformers episodes aired in like 1982, and movies cost money so they prob had an agreement with GM to use their product line. I dont mind.
OR it could be that Michael Bay thought the cartoon was ****ing retarded and wanted to do his own take on it (as he said in a recent interview)...and fail

I'm sorry, but regardless when the cartoon first aired the only Autobot you really had to keep correct is Bumble Bee. The remaining transformers vehicle forms have variants in production now that would be close...but swapping a Beetle for a Camaro is stupid...sorry call me a purist, but it's stupid.

Also, I hope whoever's marketing this movie realizes that the only real target market is the 20-30 age bracket....i.e. those that grew up with the original Transformers. Every single friend of mine was so excited when this was first announced but with one caveat...that they maintain the original Transformers as much as possible, and so far they haven't.
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Old 02-22-2007, 08:18 PM   #21
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Quote:
Originally Posted by Fa5tCoEvo View Post
That old school American piece of junk in normal good condition would be worth more than two STI's together.

They arent keeping with the essence of things because this is 2007, and the orig transformers episodes aired in like 1982, and movies cost money so they prob had an agreement with GM to use their product line. I dont mind.
the only reason why that old school american piece of junk is worth more than 2 sti's is because the massive american bad taste for old junk.
ask any other person from any other part of the world if they would give $5 for that car, they will laugh at you.
I would make you pay me to take it.
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Old 02-23-2007, 07:17 AM   #22
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Camaro looks good, they should have used a Sonic Yellow STi !!

Bumble Bee ... that's what i call my rex

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Originally Posted by dodiox View Post
....
ask any other person from any other part of the world if they would give $5 for that car, they will laugh at you...
...Sounds like it's been a while since you have boarded a plane for an International flight.

either that or you just haven't been paying attention
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Old 02-23-2007, 12:11 PM   #23
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yeah, if Tokyo Drift had used a newer Mustang, I'd sort of agree with ya. But a classic is a classic, and they fetch a lot more money than a Corolla of the same age. And Italiano is right...classic American muscle fetches even more money outside the US. You seem to like movies, dodiox, maybe you should watch XXX (the first one).
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Old 02-23-2007, 12:48 PM   #24
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Bumble Bee should be a VW Bug, not a Camaro!
12345!
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Old 02-23-2007, 06:18 PM   #25
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All the pictures of the movie robots can be found here:
http://www.tfw2005.com/gallery/showgallery.php/cat/1404
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