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Old 02-21-2007, 10:24 AM   #1
NYCshopper
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Default Bob Lutz Explains Why The Pontiac GTO Failed

Bob Lutz Explains Why The Pontiac GTO Failed

http://news.windingroad.com/videos/b...ac-gto-failed/



Quote:
In a new video on Automotive News, Bob Lutz discusses why the Pontiac GTO (2003-2006) failed in North America. The video was taped weeks ago at the Chicago Auto Show.

Regarding the GTO’s failure, Lutz says:

- “it was arguably past its best-buy date in terms of styling. When we brought it in, that basic styling configuration in the market…for close to seven or eight years. If you bring in a car, it should be in the beginning of its design cycle.”
- “We overpriced it.”
- “We maldistributed it. We based distribution on historic Pontiac sales…it turned out that was completely wrong.”

Click through for more on what Lutz said about Pontiac’s new G8

http://www.autonews.com/apps/pbcs.dl.../70212001/1151

Lutz reports that the G8 will be in showrooms in the beginning of 2008 as a 2009 model. He also says the G8 and Grand Prix will be sold together for some time. Pricing will be “where the Dodge Magnum is” both for the V-6 and V-8 models.
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Old 02-21-2007, 10:39 AM   #2
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The G8 is basically the same forumla
Maybe the 4 doors and v-6 option will boost sales.
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Old 02-21-2007, 10:45 AM   #3
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yeah, true, but its got fresh and, IMO, much better styling... which MIGHT help.
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Old 02-21-2007, 11:24 AM   #4
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Nobody wants a car that looks like a Mary Kay give away. They should dig out the old 68 blue prints and revamp it to modern standards. They would sell like no other GTO ever did. The old grand am style is just ugly.
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Old 02-21-2007, 11:37 AM   #5
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Overpriced; so where will the G8 come in?

Here's to hoping they ape the GTO concept and drop the V8 into a stripper.

The G8 looked nice at the Chicago auto show, but they had a model of the V6 and the first thing I noticed was the manifold would have to be removed to change the spark plugs.
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Old 02-21-2007, 12:24 PM   #6
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I feel for car companies. The GTO failed because the general car buy is teh stupid. The Mustang is selling like hot kakes because of its looks while the gto is/was better in every way and nearly the same price thanks to discounts.
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Old 02-21-2007, 12:27 PM   #7
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Default damn

this guy at my work just paid like 34 grand for one this week. No wonder why you never see these things on the road.
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Old 02-21-2007, 12:30 PM   #8
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34 is WaaaaaaaaayYY too much.
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Old 02-21-2007, 01:25 PM   #9
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The GTO looked like a fat Caviler and was outdated when it was penned over a decade ago.

I think that the G8 will perform and sell much better.
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Old 02-21-2007, 02:24 PM   #10
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It got great reviews by everyone that had tested it. The styling was always the hold back. The Pontiac trademark has become a turd do to all the crap they designed in the 80's and 90's. If Pontiac is to be GMs performance division they need to toss all the current cars and rebuild them with style, performance and precision. 2 of the 3 does not win Bob O.


Man I wish I could run one of the US auto companies and fire all the Redneck designers and managers.
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Old 02-21-2007, 02:33 PM   #11
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Quote:
Originally Posted by subarugt View Post
It got great reviews by everyone that had tested it. The styling was always the hold back. The Pontiac trademark has become a turd do to all the crap they designed in the 80's and 90's. If Pontiac is to be GMs performance division they need to toss all the current cars and rebuild them with style, performance and precision. 2 of the 3 does not win Bob O.


Man I wish I could run one of the US auto companies and fire all the Redneck designers and managers.
They should have just brought it over and not changed anything but the badges... Yeah the design "language" would have been different than other pontiacs, but it could have been their 'halo' car, which doesn't always have to completely follow the "design language" of the brand. The pontiac grill killed it... the monaro bumper and grill looked so much better...

The second thing they should have done was named it anything other than the GTO...
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Old 02-21-2007, 03:03 PM   #12
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It was ugly... it was never sold in Canada... way over priced anyway... plenty of better looking competition out there...

Had it been sold in the US and Canada and more retro designed as opposed to looking like a 2 door grand am... it might have done better.
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Old 02-21-2007, 03:13 PM   #13
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I cross shopped a GTO with my STi.

You could never find one in my area. And the 6-speeds were even rarer.

I agree with whoever it was who said they should have brougt it over as is, without adding the stupid Pontiac grille.

That being said, it's a nice car that's pretty fast for the money - all the modded ones I see at the track are almost frighteningly quick.

I like to think of the GTO as a two door Cadillac CTS-V.

Maybe the next one will do better.
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Old 02-21-2007, 03:15 PM   #14
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If I was in the market for a 2-door American car with a big V8, the goat would have been one of my first choices. I actually like the styling, it makes a great sleeper!
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Old 02-21-2007, 04:09 PM   #15
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Quote:
Originally Posted by aschen View Post
I feel for car companies. The GTO failed because the general car buy is teh stupid. The Mustang is selling like hot kakes because of its looks while the gto is/was better in every way and nearly the same price thanks to discounts.
Couldn't agree more with your statement. I still am a fan of the GTO and see them going for low 20's with only a few thousand miles on the clock.
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Old 02-21-2007, 04:32 PM   #16
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Overpriced? It was a bargin!

The exterior styling was really the only flaw with that car.
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Old 02-21-2007, 05:45 PM   #17
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This is great news though....

I think he hit the nail on the head as to WHY it failed... which if GM really has changed, that gives me great hope that they won't repeat it... which to me means that both the G8 and the Camaro will be priced VERY aggresively. Also while I do think the G8 is not as radically styled as it should have been, it also isn't exactly bland either - it definitely is a very handsome sedan in my book. And ofcourse the new Camaro is smokin hot, so I don't see a repeat of the problems that the GTO had.

Last edited by Hazdaz; 02-21-2007 at 05:52 PM.
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Old 02-21-2007, 05:48 PM   #18
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Why did the car fail?



People are willing to look past a lot of faults if the styling sets their hearts a flutter. The GTO should have been retro styled. The Challenger has everyone hot to trot on styling alone... and the Mustang's big win was on styling. If the GTO wasn't going to be a retro styled, modern interpretation of the old Goat... then why bother?
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Old 02-21-2007, 06:12 PM   #19
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Quote:
Originally Posted by SoDealer View Post
The GTO should have been retro styled.
It was. The problem is that early 90's car styling just isn't in vogue yet. Give it 30 years...
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Old 02-21-2007, 06:21 PM   #20
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Quote:
Originally Posted by jsalicru View Post
yeah, true, but its got fresh and, IMO, much better styling... which MIGHT help.
Quote:
Originally Posted by Chromer View Post
It was. The problem is that early 90's car styling just isn't in vogue yet. Give it 30 years...
lol
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Old 02-21-2007, 10:10 PM   #21
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Quote:
Originally Posted by RBelcher00 View Post
34 is WaaaaaaaaayYY too much.
Yes, 34K....he got ripped a new one if he paid that...My friend just picked up a new 06 GTO automatic for $28K OTD
Quote:
Originally Posted by grzydj View Post
The GTO looked like a fat Caviler and was outdated when it was penned over a decade ago.

I think that the G8 will perform and sell much better.
I agree with you.
Quote:
Originally Posted by onelove221 View Post
I cross shopped a GTO with my STi.

You could never find one in my area. And the 6-speeds were even rarer.

I agree with whoever it was who said they should have brougt it over as is, without adding the stupid Pontiac grille.

That being said, it's a nice car that's pretty fast for the money - all the modded ones I see at the track are almost frighteningly quick.

I like to think of the GTO as a two door Cadillac CTS-V.

Maybe the next one will do better.
You throw some basic boltons on my car....and yes they are quite fast. They will surprise people in the curves too. Not a Subaru owner, but the general public with a good driver.
Quote:
Originally Posted by drees View Post
If I was in the market for a 2-door American car with a big V8, the goat would have been one of my first choices. I actually like the styling, it makes a great sleeper!

Quote:
Originally Posted by Layman View Post
Overpriced? It was a bargin!

The exterior styling was really the only flaw with that car.
I agree, here is what you have to do to make it look better...

(I would post pics, but I am a noob)
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Old 02-21-2007, 10:22 PM   #22
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I actually like the GTO. Great interior, good performance (its a little portly), and it doesn't scream I AM A RICER! like the Evo and STi do. I for one hope that the new STI hatch is sedate or that a real STI legacy is offered. Since the price has dropped so much on the GTO, I went and test drove one--and enjoyed the drive.
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Old 02-21-2007, 10:27 PM   #23
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Quote:
Originally Posted by daveyboy View Post
I actually like the GTO. Great interior, good performance (its a little portly), and it doesn't scream I AM A RICER! like the Evo and STi do. I for one hope that the new STI hatch is sedate or that a real STI legacy is offered. Since the price has dropped so much on the GTO, I went and test drove one--and enjoyed the drive.
GM screwed up by advertiseing the 05's when there were still 04's still on the lot...

04=no hood scoops
05=hood scoops

So everyone just waited for the 05's to come out and a bunch of 04's just sat on the lot

Interior is the best part about these cars....

I wish they would have just switched out the Holden badges for Pontiac ones and called it a day....but GM decided to f*ck up a perfectly awesome Monaro and call it a GTO.
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Old 02-21-2007, 10:43 PM   #24
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w0w...was an explanation really necessary? If Lutz feels it was, that tells you a lot right there.
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Old 02-21-2007, 10:53 PM   #25
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Price...it needs to be below 27k for it to compete. Strip it gut it whatever, make it into a true musclecar and get it affordable.
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