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Old 02-26-2007, 02:45 AM   #1
phoenix96
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Default Press Release: FHI Will Launch All-New Subaru Justy in Europe This Fall

This release just came out:
Quote:
Originally Posted by Subaru Press Information
Fuji Heavy Industries Will Launch All-New Subaru Justy in Europe This Fall
-- Under a recent OEM agreement, the new Justy will be supplied by Daihatsu --

Tokyo, February 26, 2007 – Fuji Heavy Industries Ltd. (FHI), a global manufacturer of transportation and aerospace-related products and the maker of Subaru automobiles, today announced its plan to introduce the all-new Justy as the next advancement in subcompact cars for the European market in the fall of 2007. The new model will be built by Daihatsu Motor Co., Ltd., under an original equipment manufacturing (OEM) agreement with FHI.

In response to an expanding demand for small vehicles in Europe, FHI has been enhancing its lineup of compact cars for the European market. The fuel-efficient Justy model will also contribute to the voluntary goals set by the European Union for reducing CO2 emissions. FHI entered into the OEM arrangement to further improve the Subaru lineup and fortify sales by taking advantage of a business alliance with Toyota Motor Corporation, the majority stakeholder in Daihatsu.

Based on the Daihatsu Boon, the new Subaru Justy will feature sleek, streamlined styling, convenience, and utility coupled with outstanding driving performance. Daihatsu will manufacture the new car at its Head (Ikeda) Plant in Osaka and plans to supply about 6,000 units annually to FHI.
The Daihatsu Boon, for reference:
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Old 02-26-2007, 03:02 AM   #2
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Only 6k a year? Isn't that Baja sales volume territory?

Disappointed the press release mentioned no differences between the Subaru and the Daihatsu versions.
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Old 02-26-2007, 03:06 AM   #3
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Quote:
Originally Posted by keepclam View Post
Only 6k a year? Isn't that Baja sales volume territory?

Disappointed the press release mentioned no differences between the Subaru and the Daihatsu versions.
Probably because there won't be any. The last Justy was just a rebadged Suzuki Ignis.
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Old 02-26-2007, 03:11 AM   #4
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I know, I know. I can still be disappointed, can't I?
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Old 02-26-2007, 04:04 AM   #5
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-> Well, come to think of it:



^ Its not bad of a little car, although its based on a Daihatsu (aka. Toyota's JDM Scion-like brand now), at least FHI might bring this mini here in the US, who knows?



-> Here's a vid on how capable the Boon X4 really is, it was made by Best Motoring Japan against the Mitsu Colt Ralliart Version-R (150hp turbo monster), Suzuki Swift Sport (Suziki needs to bring this car in the US), and (my favorite) Honda Fit 1.5S:

http://www.youtube.com/watch?v=GKivMUB4_ME

^ The Drift King (Keiichi Tsuchiya) is driving the Boon X4. (:

Last edited by The Vanishing Boy; 02-26-2007 at 04:26 AM.
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Old 02-26-2007, 07:39 AM   #6
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Kinda looks like a cross between an xA and an xB.
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Old 02-26-2007, 08:36 AM   #7
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Default The question is...

...will it come with AWD? Early reports suggest otherwise.

Bob
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Old 02-26-2007, 08:49 AM   #8
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^AWD serves no purpose in this car. This is, primarily, a city runabout. I live in a city of about 1 million people in Spain, and when I tell people I have a Subaru in the states, they don't even know the brand. Subarus are VASTLY unpopular, especially since they don't offer diesel. I don't know about other regions of Europe, but diesel is what everyone drives here.

A light, efficient, city car is exactly what Subaru needs to start competing with Nissan and Mitsubishi in Europe.

On the actual car, i like the looks. I think hoodscoops are pretty played out here in Europe on any car that comes from the East (Korea/Japan). Even mini vans!!
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Old 02-26-2007, 08:55 AM   #9
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Quote:
Originally Posted by zer0_thirteen View Post
^AWD serves no purpose in this car.
Maybe you don't get snow (or rain) in Spain, but that's not the case in other cities in Europe. Besides, why buy a FWD Subie Justy when you can get the same car from Daihatsu or Toyota?

Subaru needs AWD as a selling feature for this car that makes it distinct from other competitors. Yes, they also need a diesel version too.

Bob
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Old 02-26-2007, 09:40 AM   #10
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the suzuki swift sport looks better inside and out.


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Old 02-26-2007, 09:54 AM   #11
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Quote:
Originally Posted by rsholland View Post
Maybe you don't get snow (or rain) in Spain, but that's not the case in other cities in Europe. Besides, why buy a FWD Subie Justy when you can get the same car from Daihatsu or Toyota?

Subaru needs AWD as a selling feature for this car that makes it distinct from other competitors. Yes, they also need a diesel version too.

Bob
Valid points Bob. AWD would be a good way to differentiate this from a Daihatsu or Toyota. But, while there is a plethora of Toyotas, Daihatsu's are far and few between (in Spain). The Justy could be seen as just what Toyota/Subaru need in the Mediterranean countries, a cheaper Toyota essentially. At this time, Subaru needs a "budget" offering to compete with the 107s, C1s and C2s, Ibizas, and Micras of Europe.

My family owned (and knows the family very well that current owns) a Subaru Justy, when we lived in Switzerland. It has 4WD and still runs like a champ. It even proved to be more handy in freak snow then a new AWD Alfa (it can get up steeper, icier driveways, etc).
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Old 02-26-2007, 10:29 AM   #12
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Quote:
Originally Posted by zer0_thirteen View Post
Valid points Bob. AWD would be a good way to differentiate this from a Daihatsu or Toyota. But, while there is a plethora of Toyotas, Daihatsu's are far and few between (in Spain). The Justy could be seen as just what Toyota/Subaru need in the Mediterranean countries, a cheaper Toyota essentially. At this time, Subaru needs a "budget" offering to compete with the 107s, C1s and C2s, Ibizas, and Micras of Europe.

My family owned (and knows the family very well that current owns) a Subaru Justy, when we lived in Switzerland. It has 4WD and still runs like a champ. It even proved to be more handy in freak snow then a new AWD Alfa (it can get up steeper, icier driveways, etc).
While I'd prefer to see the Justy as being 100% AWD, I could see them offering it as an option. I just think AWD needs to be part of the picture, if it's to be considered a Subaru.

Bob
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Old 02-26-2007, 10:39 AM   #13
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Quote:
Originally Posted by rsholland View Post
While I'd prefer to see the Justy as being 100% AWD, I could see them offering it as an option. I just think AWD needs to be part of the picture, if it's to be considered a Subaru.

Bob
i couldn't agree with this more, honestly w/o a boxer engine and AWD, what makes the new justy a subaru?
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Old 08-13-2007, 08:58 AM   #14
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Here is the German brochure, found on www.Subaru-Impreza.de









The car is 1000 € more expensive then the Daihatsu, which is exactly the same car . I don't think that Subaru will sell many Justys
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Old 08-13-2007, 09:23 AM   #15
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there is an x4(awd version of the boon already... i wish we got a swift sport or a works version of the SX4
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Old 08-13-2007, 09:39 AM   #16
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Default

Please note:
- this "Justy" is only meant for Europe
- sales target is a lousy 6,000 per year
- Subaru only introduces this to lower the total Subaru average of CO2 emissions in order to get a greener status

This "Justy" is available as Daihatsu Sirion 2 in Europe. Out of several market researches in Europe it appears to have a very high customer price/quality/reliability rating. My mother has one. It's good, but the 4-step automatic is grumpy old fashioned, with big gear shocks.
Usually most (>95%) of such small cars have 5MT manual transmissions in Europe. Probably therefore Subaru only sells it with 5MT (according above German brochure).

Last edited by MTB-er; 08-13-2007 at 10:03 AM.
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Old 08-13-2007, 09:48 AM   #17
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Default Justy

No AWD. Big mistake.

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Old 08-13-2007, 10:02 AM   #18
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Quote:
Originally Posted by rsholland View Post
No AWD. Big mistake.

Bob
AWD is not needed for that market, IMO. Fuel efficiency is the name of the game, so FWD is best suited for that purpose.
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Old 08-13-2007, 10:10 AM   #19
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^^ Yeah I agree. In fact I often wonder if re-introducing a baseline FWD Impreza might work again, for the US market. I know it'd go against their current philosophy, but many take issue with the somewhat pricey entrance fee for the Impreza. A stripped base model with FWD, maybe the return of the Brighton or something, might work for those who just need reliable wheels.

Or, who knows, with the new advent of hatchbacks, maybe this new Justy *will* make its way Stateside. Eventually, in one form or another.
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Old 08-13-2007, 10:15 AM   #20
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Not a bad Subatsu, but don't really want them bringing that over the pond.
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Old 08-13-2007, 10:18 AM   #21
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Quote:
Originally Posted by VWGrk1 View Post
AWD is not needed for that market, IMO. Fuel efficiency is the name of the game, so FWD is best suited for that purpose.
From a image/branding standpoint, it's a mistake to not even offer it as an option. This is the first Subaru outside of Japan in the past decade or so to not offer an AWD model. This is the first step in watering down their global AWD image; a BIG mistake on their part.

Bob

Last edited by rsholland; 08-13-2007 at 10:24 AM.
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Old 08-13-2007, 10:33 AM   #22
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Not a bad Subatsu, but don't really want them bringing that over the pond.
I kind of prefer Daihatsaru.
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Old 08-13-2007, 11:11 AM   #23
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Not bad, could be MUCH worse.
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Old 08-13-2007, 11:49 AM   #24
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The outgoing Justy (Sirion 2?) was only made available with AWD later in its life here in France, IIRC. If there is an AWD boon already, maybe at some point Subaru will sell that over here, too? I thought about the AWD justy, but fuel costs and no power swayed me to VAG products.
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Old 08-13-2007, 01:25 PM   #25
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Quote:
Originally Posted by rsholland View Post
From a image/branding standpoint, it's a mistake to not even offer it as an option. This is the first Subaru outside of Japan in the past decade or so to not offer an AWD model. This is the first step in watering down their global AWD image; a BIG mistake on their part.

Bob
meh ... I doubt many Europeans care that much; probably most North Americans wouldn't either. FWIW I had 2 FWD Subies in Ontario in the 80s and they did fine in moderate snow.
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