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Old 03-01-2007, 01:46 PM   #1
NYCshopper
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Default Saturn's Instant Messaging (Division goes 24/7 with online chat)

Saturn's Instant Messaging (Division goes 24/7 with online chat)

http://www.autoweek.com/apps/pbcs.dl.../FREE/70226010



Quote:
CHICAGO - Saturn is hoping that a little online chat with a company representative will lead to a test drive and eventually a sale.

This month Saturn added a feature to its Web site that allows consumers to get questions answered through live chat 24 hours a day. Shoppers also can schedule a test drive.

At the Chicago Auto Show this month, Saturn General Manager Jill Lajdziak said Saturn "is the first automotive brand to make this move in the marketplace. We have a big story to tell. We are using lots of different mediums to communicate our message."

Lajdziak wants people to know that Saturn's vehicle line is being redesigned or replaced.

By this fall, the oldest vehicle in the lineup will be the two-passenger Sky roadster. That vehicle went on sale in 2005.

The mid-sized Aura sedan went on sale last fall. Sales of the Outlook crossover started in December. The redesigned 2008 Vue crossover goes on sale this summer, and the first shipment of Astra cars will arrive from Belgium late this year.

Meanwhile, the Relay minivan was dropped last year, and production of the Ion car ends in March.

Lajdziak declined to estimate the percentage of auto dealers likely to participate in the online scheduling of test drives. "We'll see as this rolls out," she said. "My guess is the majority of our network is going to say, 'I need to do this.' Some of our retailers are doing this already."
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Old 03-01-2007, 02:50 PM   #2
beachbum
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I'm digging that 3 door Astra. Online chat? Not so much.
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Old 03-01-2007, 07:37 PM   #3
rice h8r
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o great another waste of money GM brilliantly thought of!
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Old 03-01-2007, 11:16 PM   #4
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The chat would be useful if you didn't have people asking stupid questions like how to turn on the A/C...
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Old 03-01-2007, 11:25 PM   #5
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Quote:
Originally Posted by BigElm View Post
The chat would be useful if you didn't have people asking stupid questions like how to turn on the A/C...
Well, it also depends on how knowledgeable Saturn representatives are... I bet they won't have any more info than what is published on their website.
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Old 03-01-2007, 11:41 PM   #6
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It probably doesn't cost that much, I'd guess the staff manning it are primarily in India.
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Old 03-02-2007, 09:03 AM   #7
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It's cool to see GM doing this.. but it's also surprising to see an industry that's acknowledged the importance of a strong web presence be so late to the party.

And yeah, this kind of thing is very cheap. They're probably using LivePerson, which is really easy to manage and use.
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Old 03-02-2007, 12:53 PM   #8
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Quote:
Originally Posted by Beaverboy View Post
It's cool to see GM doing this.. but it's also surprising to see an industry that's acknowledged the importance of a strong web presence be so late to the party.
True... but they're still ahead of everyone else
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Old 03-02-2007, 02:35 PM   #9
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I think it actually would be pretty good for issues like 'how do I turn on the a/c'. After all, not everyone is as much in tune with their cars as Subarua owners.

oh, I like the Astra, but I need 4-doors. Will wait until April.

-joel
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