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Old 03-02-2007, 03:04 PM   #1
NYCshopper
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Default Mitsubishi Announces Pricing For All-new 2008 Lancer

Mitsubishi Announces Pricing For All-new 2008 Lancer



Press Release:
Quote:
Mitsubishi Motors North America, Inc. (MMNA) has announced pricing for its all-new 2008 Lancer compact sedan. The rally-inspired Mitsubishi Lancer delivers driven-to-thrill dynamics, "class-up" value, advanced safety and cutting-edge user-technology in an aggressively styled package. The 2008 Lancer will start at a manufacturer's suggested retail price (MSRP) of $13,990 for the value-minded DE model. The well-equipped Lancer ES will start at $15,990 and the sporty GTS, with available class-leading technology, starts at $17,490.

All Lancer models are front-wheel drive and powered exclusively by a new all-aluminum MIVEC 4-cylinder engine teamed to a five-speed manual transmission, achieving 152-hp (Federal emissions.) A Partial Zero Emissions Vehicle (P-ZEV) engine achieves 143-hp. Each of the three trim lines offered for the 2008 Lancer - the value-minded DE, the well equipped ES and the sporty GTS - is available with continuously variable transmission (CVT.) The DE with CVT is $14,890. The ES with CVT is $16,890. The GTS with CVT features a 6-step Sportronic(R) mode using segment-first magnesium-alloy steering wheel paddle shifters and is priced at $18,490. Destination and handling charges for the 2008 Lancer are $625. more -

Rally-Inspired Lancer Comes Generously Equipped

The Lancer offers a distinctive wedge-like profile and crisp taut lines. The Lancer DE has 16-inch wheels with full cover, roomy seating for five and the segments' first driver's knee air bag. Other features are power windows and side view mirrors; anti-theft engine immobilizer; auto-off headlamps with daytime running lights; and an AM/FM/CD audio system with MP3 playback capability and four speakers. Air conditioning, anti-lock brakes (ABS) and power door locks can be added to the Lancer DE with CVT for an additional $1,100.

Excellent Value at Every Level

The Lancer ES projects a refined appearance with 5-spoke 16-in. alloy wheels, color-keyed door handles and mirrors and a chrome grille surround. Air conditioning, split folding rear seats, center console box with armrest, map lamps, floor mats, power locks and anti-theft alarm system are just a few of the features offered on the well-equipped ES. GTS has even more aggressive styling, with 10-spoke 18-in. alloy wheels, front and side air dams, fog lights, a rear spoiler and a chrome tailpipe tip. The GTS features exclusive sport-tuned suspension, 215/45R18 tires, plus the same disc brakes as the larger, heavier Outlander SUV. Sportronic magnesium shift paddles (steering wheel mounted), automatic climate control, sport bucket front seats, leather-wrapped steering wheel, Bluetooth(R) hands-free cellular phone interface, and 6-speaker audio add to the appeal of the top of the line GTS.

Premium Technology Options with Value Pricing

The Sun & Sound Package, $1,500 MSRP and available on ES or GTS, combines a power glass sunroof with sunshade with the 650-watt Rockford-Fosgate(R) Premium Audio system with nine speakers including subwoofer, six CD in-dash head unit and SIRIUS(R) Satellite Radio with six month pre-paid subscription. Lancer GTS model offers an optional Navigation and Technology Package ($2,000 MSRP) that uses a seven-inch touch screen and hard disc drive with a digital music server. This package includes a versatile drive computer and an interface to customize operation of many vehicle features. Also included is the new Mitsubishi FAST key entry system for passive vehicle access and ignition.

Safety Features

Standard safety features for all 2008 Lancer models include an advanced dual front air bag supplemental restraint system (SRS) with occupant sensors; driver's side knee air bag, front seat-mounted side-impact air bags and side curtain air bags (front and rear); a and a tire pressure monitoring system. ES and GTS models have an anti-lock braking system (ABS) with electronic brake-force distribution (EBD).

Premium Warranty

Mitsubishi cars, sport utility vehicles and pickup trucks are backed by comprehensive new vehicle limited warranties. Mitsubishi cars and sport utility vehicles come with a 10-year/100,000 mile powertrain limited warranty, along with a fully-transferable 5-year/60,000 mile bumper to bumper new vehicle limited warranty. Mitsubishi pickup trucks are covered by a 5-year/60,000 mile bumper to bumper new vehicle limited warranty that also includes powertrain components. All Mitsubishi vehicles have a 7-year /100,000 mile anti-corrosion/perforation limited warranty, along with 5-years/unlimited miles Roadside Assistance, which includes free towing to the nearest authorized Mitsubishi retailer.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, and marketing operations of the Mitsubishi Motors Corporation in the United States. Mitsubishi Motors sells coupes, convertibles, sedans, a mid-size pickup truck and sport utility vehicles through a network of approximately 510 dealers.

Description (Eng/Tran) Suggested Retail Price*** Comments
Lancer DE 4-Door DOHC MIVEC (2.0L/5M) $13,990.00 5-Speed Manual
Lancer DE 4-Door DOHC MIVEC (2.0L/CVT) $14,890.00 Continuously Variable Transmission
Lancer ES 4-Door DOHC MIVEC (2.0L/5M) $15,990.00 5-Speed Manual
Lancer ES 4-Door DOHC MIVEC (2.0L/CVT) $16,890.00 Continuously Variable Transmission
Lancer GTS 4-Door DOHC MIVEC (2.0L/5M) $17,490.00 5-Speed Manual
Lancer GTS 4-Door DOHC MIVEC (2.0L/CVT) $18,490.00 Continuously Variable Transmission with 6-Step Sportronic(R) Paddle-Shifters

Options Suggested
Retail Price Lancer DE 4-Door Lancer ES 4-Door Lancer GTS 4-Door
A/C and Power Package:
Manual Air Conditioning w/ Micron Filter, Anti-Lock Brakes w/ EBD, Power Door Locks, Auto Up/Down Driver Window $1,100.00 OPT NA NA
Sun & Sound Package:
650 Watt (Max) Rockford-Fosgate(R) PUNCH Premium Sound System, SIRIUS Satellite Radio w/ 6-months of pre-paid subscription, 6CD/MP3 In-Dash Head Unit, Power Glass Sunroof, Auxiliary Audio Input Jacks

* Replaces Standard Audio Head Unit
$1,500.00 NA OPT OPT
Navigation & Technology Package:
FAST-Key Entry System, 30GB HDD Navigation System w/ Digital Music Server & CD/DVD Capablility, 7" Touch Screen Panel Display, Mitsubishi Multi-Communication System, Maintenance Recorder, ETACS Customized Setting, Calendar,
Trip Computer, Environmental In

* Replaces Standard Audio Head Unit
$2,000.00 NA NA OPT

Accessories
Suggested
Retail Price Lancer DE 4-Door Lancer ES 4-Door Lancer GTS 4-Door
Accessory HFP Bluetooth(R) Phone Link with Voice Recognition $250.00 NA ACY NA
Accessory Navigation Package:
30GB HDD Navigation w/ Digital Music Server & CD/DVD Capability
* Replaces Standard Audio Head Unit $2,190.00 NA ACY ACY
Accessory Fog Lights $280.00 ACY ACY NA
Accessory Floor Mats $60.00 ACY NA NA
Accessory Appearance Package: Exhaust Tip, Mudguards, Scuff Plates $210.00 ACY ACY NA
Accessory 6CD Audio Head Unit Package: In-Dash 6CD/MP3 Audio Head Unit
* Replaces Standard Audio Head Unit
$350.00 ACY ACY ACY
Accessory Keyless Entry $150.00 ACY NA NA
Accessory Cargo Organizer $50.00 ACY ACY ACY
Accessory Wheel Locks $40.00 NA ACY ACY
Accessory Trunk Mat without Subwoofer $80.00 ACY ACY ACY
Accessory Trunk Mat with Subwoofer $80.00 NA ACY ACY
Accessory Side Wind Deflectors $85.00 ACY ACY ACY
















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Old 03-02-2007, 03:13 PM   #2
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wow. that's some aggressive pricing by Mitsu. less than $20K with a navigation system.
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Old 03-02-2007, 03:16 PM   #3
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These WILL sell...
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Old 03-02-2007, 03:17 PM   #4
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Very competitive pricing.
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Old 03-02-2007, 03:18 PM   #5
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You can get NAV and a manual, in almost the cheapest car Mitsubishi makes, but with Subaru, you need to fork over 30K+?

Christ.
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Old 03-02-2007, 03:34 PM   #6
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Thank you Subaru, you have officially proven that you CAN'T compete in your segment other than AWD.
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Old 03-02-2007, 03:39 PM   #7
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It’s a smart move by Mitsu, most car companies not just Subaru make you get the highest trim with all the options before you can spec a Nav unit. While it’s cheaper to do a portable unit many new buyers want an integrated one with a large display (my wife did). I’m looking forward to a comparo of the GTS Lancer, Civic, Corolla and Mazda 6. I think it should do very well.
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Old 03-02-2007, 03:43 PM   #8
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Subaru's problem is that it isn't in the highest trim, it's only the most expensive vehicle they sell, if you want the manual.

Mitsu is giving the consumer choices, which is great.
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Old 03-02-2007, 03:44 PM   #9
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Quote:
Originally Posted by infamousflip View Post
wow. that's some aggressive pricing by Mitsu. less than $20K with a navigation system.
A swift kick to Subaru's marketing/options-bundling groin.
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Old 03-02-2007, 03:54 PM   #10
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seriously i hate the damn bundling of options and having certain options available on certain models.
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Old 03-02-2007, 03:57 PM   #11
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Quote:
Originally Posted by design1stcode2nd View Post
Itís a smart move by Mitsu, most car companies not just Subaru make you get the highest trim with all the options before you can spec a Nav unit. While itís cheaper to do a portable unit many new buyers want an integrated one with a large display (my wife did). Iím looking forward to a comparo of the GTS Lancer, Civic, Corolla and Mazda 6. I think it should do very well.
I think you mean Mazda 3. The Mazda 6 is more competition for the Galant, Accord, and Camry.
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Old 03-02-2007, 04:10 PM   #12
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nice work, Mitsu. Now all we need is the EVO pricing.
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Old 03-02-2007, 04:47 PM   #13
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Excellent pricing..
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Old 03-02-2007, 04:49 PM   #14
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I have faith that the 2008 impreza will walk all over this car.

Other then that they are doing a nice job competing with cars that
are on there way out.
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Old 03-02-2007, 04:50 PM   #15
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damn.... thats come good pricing

I never thought I would say this... Way to go Mitsubishi!
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Old 03-02-2007, 05:07 PM   #16
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Things such as nav and bluetooth are getting so common that all the other manufactures should follow what Mitsu did.

Now, if they don't fork people over on the evo price...
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Old 03-02-2007, 05:09 PM   #17
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Paddle shifters with a CVT transmission?
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Old 03-02-2007, 05:39 PM   #18
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It has Dunlop SP5000 M (itsubishi?) tires. Should be quite decent.

Krzys
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Old 03-02-2007, 05:53 PM   #19
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Quote:
Originally Posted by BigElm View Post
Thank you Subaru, you have officially proven that you CAN'T compete in your segment other than AWD.
No kidding.
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Old 03-02-2007, 05:56 PM   #20
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Wow.
Looks like they've got a huge hit on their hands.
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Old 03-02-2007, 06:05 PM   #21
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Quote:
Originally Posted by LastResort View Post
You can get NAV and a manual, in almost the cheapest car Mitsubishi makes, but with Subaru, you need to fork over 30K+?

Christ.
Wow...so true...

So someone tell me why I shouldn't buy an EVO again?
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Old 03-02-2007, 06:30 PM   #22
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Quote:
Originally Posted by decodeddiesel View Post
Wow...so true...

So someone tell me why I shouldn't buy an EVO again?
Because this kind of optioning doesn't carry over to the current Evo. New Lancer has nav for under $20k, current Evo doesn't even have cruise control for over $30k.

Oh yeah, the new Evo doesn't have the same engine either. Open-deck FTL.
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Old 03-02-2007, 07:09 PM   #23
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Paddle shifters with a CVT transmission?
Marketing to the (many?) stupid people who think that anything with paddles is a DSG/SMG?
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Old 03-02-2007, 07:15 PM   #24
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Wow - the gf has been unofficially shopping for a car, and this Lancer is priced really competitively compared to some of the cars she has looked at - most of them in a smaller class than this Lancer.
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Old 03-02-2007, 07:23 PM   #25
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easy to keep the price down when it shares a platform with the caliber and pt cruiser......Also stop saying EVO these are base lancers that are not comparable to the wrx or STi
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