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View Poll Results: Do you think Subaru is doing enough to promote motorsports in North America?
Yes 76 17.88%
No 349 82.12%
Voters: 425. You may not vote on this poll

 
 
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Old 12-22-2001, 05:17 PM   #1
GarySheehan
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Default 6th Poll: Subaru Doing Enough in U.S. Motorsports

Here's the 6th poll:
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Old 12-22-2001, 06:09 PM   #2
pleiades
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I voted no, however, they are doing a good job, but they really need to become involved in road racing!
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Old 12-22-2001, 08:57 PM   #3
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No...we need some Subies in road races too.
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Old 12-22-2001, 09:01 PM   #4
LVSUBARU
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Quote:
Originally posted by pleiades
I voted no, however, they are doing a good job, but they really need to become involved in road racing!
I agree!!
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Old 12-22-2001, 09:04 PM   #5
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i can't believe how many people have said "no". lets see, in road racing they (obviously) have an investment in the USTCC and next season they are offering a contingency program in the speedvision/scca touring car championship. speaking of contingency, they have a very generous program in national level solo II, as well as sponsoring the central division solo II championship. and then of course there's rally. the first serious works team in ProRally, not to mention sponsoring the series in general. and then giving away free scca memberships with the WRX. subaru has done an amazing amount. what other make of similar size has done so much? or even the larger ones?
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Old 12-22-2001, 09:13 PM   #6
LVSUBARU
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Does Subaru participate in road races in Japan, or Europe?
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Old 12-22-2001, 09:43 PM   #7
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Quote:
Originally posted by LVSUBARU
Does Subaru participate in road races in Japan, or Europe?
i think they do but Speedvision never buy into it
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Old 12-22-2001, 09:47 PM   #8
LVSUBARU
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I was just wondering, cause it seems like it would be hard for Subaru to devote alot of attention and money to alot of different motorsports! I guess Ford is in alot of races.
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Old 12-22-2001, 09:56 PM   #9
Lightning Jack
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Quote:
Originally posted by LVSUBARU
I was just wondering, cause it seems like it would be hard for Subaru to devote alot of attention and money to alot of different motorsports! I guess Ford is in alot of races.
I think most of Subaru racing team are a small organizers

Ford have more money that's why they are involved in alot of races
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Old 12-22-2001, 10:30 PM   #10
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"What's a rally?"

"Who makes Subaru?"

We're so deprived on cars and car related stuff here in America. At least it's slowly getting better.

Mike
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Old 12-23-2001, 02:06 AM   #11
Tkacik
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I voted no, but I think that Subaru did a great job marketing the US Subaru SCCA Pro rally team.
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Old 12-23-2001, 02:12 AM   #12
Penphoe
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about Canada too!

LaterZ!
Darren!!
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Old 12-23-2001, 10:08 AM   #13
Shik
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I think, yes, for how small Subaru is, they are doing quite a bit in US motorsports. I agree with 10th Warrior totally.

Now, do I think they "promote" their efforts enuff, meaning magazine adds, posters, comercials, stuff like that, no, they are not doing enuff.

For instance, Subaru Japan has the "Impreza Meeting" every year with the WRC drivers putting on displays with Q&A's along with alot of racing and such. That type of stuff promotes the brand more then anything with the customers.

I know SOA wouldn't do such a thing, but having a little meeting with the Pro Rally cars where you get to meet the drivers and such at a few different locations throughout the country would be an absolutely huge hit, especially with the "cult" status the RS and WRX already have in this country. THAT promotes their motorsports efforts and goes a long way in developing a good relationship with the owners of their cars, not to mention looks good for someone looking to buy a Subaru. Those Saturn picnics were huge with Saturn customers

SOA has always sucked big time with marketing, until they struck gold with the Outback. Participating in motorsports is one thing, but if you want the company to benefit from it, you have to market it superbly as well. Then they will be doing enuff.
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Old 12-23-2001, 12:40 PM   #14
AaronB
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Quote:
Originally posted by Shik
I know SOA wouldn't do such a thing, but having a little meeting with the Pro Rally cars where you get to meet the drivers and such at a few different locations throughout the country would be an absolutely huge hit, especially with the "cult" status the RS and WRX already have in this country. THAT promotes their motorsports efforts and goes a long way in developing a good relationship with the owners of their cars, not to mention looks good for someone looking to buy a Subaru.
FYI we did this exact thing on the Friday of the Prescott Forest Rally this year. Subaru had an event for the SWIC and AzScooby crew where the US rally drivers came, several S of A representitives, Prodrive representitives, etc. We had about 50 people show up, and it was a good time for all involved. I know they did this in the NEIC as well.

Aaron
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Old 12-23-2001, 02:20 PM   #15
Shik
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Yes, I've heard all about that. The thing is, where was this advertised, on the rally.subaru website, in a magazine or two, was there a memo sent out to all Subaru dealers saying that this type of event is possible and if you would like to do so, here is who you should contact? Hell, why didn't I get an e-mail about it(which I did when they had Mark Lovell on the live chat-That is a step in the right direction).

Doing something like that is definitely what needs to be done, but people need to know about it(not just people who are at the rally...they know what a WRX already is). They need to promote it alot more which is what I'm trying to say. I know it also has alot to do with SOA's different regions as well, because more times then not, it is the regional reps that are responsible for doing such activities.

This kind of thing just needs to be done alot more, that's all.
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Old 12-24-2001, 07:22 AM   #16
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I don't know that it's so much not enough, but not in the right areas.

While many will vehemently disagree with me, I don't see the massive effort they're putting into ProRally as being quite worth it. That's not to say they shouldn't be doing anything, but I'm not convinced that ProRally is as close to blowing up in the US as some think. I just don't think the average American has the cranial capacity to appreciate rally to its fullest. It's too hard to cover with a video camera for Joe Sixpack to sit down with his beer and watch.
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