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Old 02-13-2011, 04:22 PM   #2751
Knotsure
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How can we think that Subaru needs to improve their advertising with the sales numbers they are producing? I really enjoy the 'emotional' impact of the ads. Let's face it - - we really do refer to our cars as 'her' (or in my case, 'him') and our Subaru's are tied into our emotions. So - - I kinda like the love thing. Also, watching Wild Kingdom today and saw the two dogs doing some ice racing and two going after another dog that threw a snowball. No words - - just the laugh factor (and the 'emotion' - love). So - keep it up as is Subaru! It's working!
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Old 02-14-2011, 10:48 AM   #2752
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Good commercial and good tagline: "Never Neutral."

Bob
We liked that ad too. We saw Ddoge at the auto shows saying "Never Neutral" in their press conferences - guess they are trying to stand out from the domestic pack. Did you see the Chrysler 200 ad Imported from Detroit?
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Old 02-14-2011, 11:13 AM   #2753
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We liked that ad too. We saw Ddoge at the auto shows saying "Never Neutral" in their press conferences - guess they are trying to stand out from the domestic pack. Did you see the Chrysler 200 ad Imported from Detroit?
The Super Bowl ad? I liked it. I'm not an Eminem fan, but I could appreciate the fact that he, Detriot and Chrysler are trying to change their image/be reborn and the song fits perfectly. However, the 200 isn't exactly the best car to be advertising, but I understand they used it bc the 300 and T&C are made in Ontario not Detriot.
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Old 02-14-2011, 11:14 AM   #2754
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We liked that ad too. We saw Ddoge at the auto shows saying "Never Neutral" in their press conferences - guess they are trying to stand out from the domestic pack. Did you see the Chrysler 200 ad Imported from Detroit?

That Chrysler ad was pretty good. You guys can do something with Indiana, maybe cornfields or something like that.
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Old 02-14-2011, 12:08 PM   #2755
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Originally Posted by SOA Blog View Post
We liked that ad too. We saw Ddoge at the auto shows saying "Never Neutral" in their press conferences - guess they are trying to stand out from the domestic pack. Did you see the Chrysler 200 ad Imported from Detroit?
Yes. Arguably the most effective ad at the Super Bowl.

"Never Neutral" is a perfect tagline for Dodge, as that's been pretty what what Dodge has been about over the last few decades.

Bob
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Old 02-14-2011, 01:09 PM   #2756
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Did you see the Chrysler 200 ad Imported from Detroit?
Yes, that Chrysler ad is brilliant. It touches on more than just product (which turns me off of the Dodge ad) and hits you right in the pride-muscle. I think the Love campaign is doing quite good in this department as well, but doesn't include as many references to Indiana and the people that build the Subaru cars (unless I've missed a commercial...)

Good stuff
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Old 02-14-2011, 01:37 PM   #2757
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Yes. Arguably the most effective ad at the Super Bowl.
Nah, that goes to the ad for "Battle: Los Angeles" which I am dying to see now more than ever when it comes out!
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Old 02-15-2011, 01:35 AM   #2758
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We liked that ad too. We saw Ddoge at the auto shows saying "Never Neutral" in their press conferences - guess they are trying to stand out from the domestic pack. Did you see the Chrysler 200 ad Imported from Detroit?
Pffft. That ad totally turned me off when they basically said "we sure ain't no Emerald City." As a Seattle-area resident, I thought that was offensive to imply that there was something wrong with Seattle. They did the same with NY & Chicago. And to use the 200 to talk about what Chrysler knows about luxury? Lame.
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Old 02-16-2011, 11:23 AM   #2759
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SOA Blog,
Can you confirm that Subaru's definition of Curb weight is:
Car in driving condition, with oil and full tank of gas, but no occupants and no cargo?
Full fluids include full windshield washer tank, because this is how the car leaves the factory?
Also spare tire, tools, jack and owner's manual?

This as opposed to a Japanese definition that could possibly include an occupant and/or exclude some fuel?
What we are told is:

Full tank of gas
full fluids
whatever comes with the car (floor mats, etc)
spare tire, jack, standard glovebox contents, etc.

No passengers, no extra cargo.

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Old 02-16-2011, 12:35 PM   #2760
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Excellent!
Thank you so much.


I may ask more questions, beware..
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Old 02-16-2011, 12:36 PM   #2761
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Good to know.

Showroom ready, then. Basically the condition in which you would take delivery of your new car.
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Old 02-16-2011, 01:25 PM   #2762
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Originally Posted by keepclam View Post
Pffft. That ad totally turned me off when they basically said "we sure ain't no Emerald City." As a Seattle-area resident, I thought that was offensive to imply that there was something wrong with Seattle. They did the same with NY & Chicago. And to use the 200 to talk about what Chrysler knows about luxury? Lame.
That's funny, because I thought they were making a reference to the Wizard of Oz (not being a US resident). Dissing one city over the other is always bad juju.
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Old 02-16-2011, 02:18 PM   #2763
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Originally Posted by keepclam View Post
Pffft. That ad totally turned me off when they basically said "we sure ain't no Emerald City." As a Seattle-area resident, I thought that was offensive to imply that there was something wrong with Seattle. They did the same with NY & Chicago. And to use the 200 to talk about what Chrysler knows about luxury? Lame.
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Originally Posted by manticus View Post
That's funny, because I thought they were making a reference to the Wizard of Oz (not being a US resident). Dissing one city over the other is always bad juju.
They were *NOT* making fun of Seattle. I don't know how you got that.

The ad says "Now we're from America, but this isn't New York City, or the Windy City or Sin City, and we're certainly no ones Emerald City."

Meaning they aren't one of the big famous tourist destination cities, NYC, Chicago and Vegas and they're no ones Emerald City (green, lush, beautiful). They are talking about dilapidated Detroit.
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Old 02-16-2011, 04:01 PM   #2764
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Originally Posted by Snow Drift View Post
They were *NOT* making fun of Seattle. I don't know how you got that.

The ad says "Now we're from America, but this isn't New York City, or the Windy City or Sin City, and we're certainly no ones Emerald City."

Meaning they aren't one of the big famous tourist destination cities, NYC, Chicago and Vegas and they're no ones Emerald City (green, lush, beautiful). They are talking about dilapidated Detroit.
Ah, that makes more sense now. Oops, flooding this thread with pointless banter. Feel free to delete/etc.
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Old 02-17-2011, 01:19 PM   #2765
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Originally Posted by Snow Drift View Post
They were *NOT* making fun of Seattle. I don't know how you got that.

The ad says "Now we're from America, but this isn't New York City, or the Windy City or Sin City, and we're certainly no ones Emerald City."

Meaning they aren't one of the big famous tourist destination cities, NYC, Chicago and Vegas and they're no ones Emerald City (green, lush, beautiful). They are talking about dilapidated Detroit.
I do get what you're saying, but to me the slam was more implied than direct... think of the old Pace picante sauce ads. "Says here this stuff's made in New York City! New York City? Get a rope." The implication is that picante sauce made in New York City would have to be crap.

My gut reaction was negative, but I'm probably just being overly sensitive.

Still, the image of having a "luxury" car produced in a gritty, dilapidated city is not nearly so appealing to me as one produced in a "clean", modern factory. I don't think Chrysler's gonna find enough buyers who want luxury with grit.
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Old 02-17-2011, 01:53 PM   #2766
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Originally Posted by Snow Drift View Post
They were *NOT* making fun of Seattle. I don't know how you got that.
Seattle's nickname is the Emerald city, much like Vegas is Sin City and Chicago is the Windy city. The effect is that the advertisement is a bit under handed and passive aggressive sounding. Being a former Detroit area resident I can see what they are trying to say (Detroiters are tough, hardened people) but the way they say it just comes across rude.
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Old 02-17-2011, 02:42 PM   #2767
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Seattle's nickname is the Emerald city, much like Vegas is Sin City and Chicago is the Windy city. The effect is that the advertisement is a bit under handed and passive aggressive sounding. Being a former Detroit area resident I can see what they are trying to say (Detroiters are tough, hardened people) but the way they say it just comes across rude.
I know that it is Seattle's nick name. You are misunderstanding the commercial. It is not negative, or passive aggressive at all.

Rewatch it.
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Old 02-17-2011, 05:24 PM   #2768
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Perhaps it's the tone in which it's said which, to me sounded disdainful. Everyone views/hears things through their own mental filters, so there's not necessarily a right or wrong answer here. However, if the commercial is being interpreted differently from the intent, perhaps it's not a well-made commercial. *shrug* Super Bowl commercials shouldn't need to be re-watched to get their message.

Anywhooo...

SOA Blog, what're your favorite Subaru and Super Bowl commercials?
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Old 02-17-2011, 07:32 PM   #2769
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SOA Blog,

Regarding the Sti "pink" timing belt sold by SPT with item number ST130284S0000
The information about this is a bit contradictory:
I have a Genuine Subaru Parts Brochure that in the caption describes this as increased rigidity rubber, for heavy duty usage.(2002-2007 WRX)

If I was to google this, misc. sites will describe it as "with kevlar inserts". Is that true?
Sites say that "Subaru reccomends a 60 K miles belt change interval", in the caption.
Now, we both know that Subaru's timing belt change interval for a 2002 Impreza WRX is at 100k miles. Therefore, this seems to indicate that with this belt, you have to increase belt replacements, by reducing intervals.

Would you like to clarify this?

Also, please help the people in the community gain an engineering understanding of this belt.
Here's what people speculate:
Belt stretch causes altered timing in the passenger side cylinders.

I know that a particular area in need of improvement is what causes the design of a particular Sti/SPT component.

So my final question is: Was unwanted timing due to belt stretch the cause for the design of this belt, is this what it addresses?
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Old 02-21-2011, 02:10 PM   #2770
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Default FB engine question:

Are these new FB25 and FB20 engines "interference engines" or "non-interference engines"?

Bob
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Old 02-21-2011, 05:00 PM   #2771
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Will Subaru ever offer a shade of yellow again for its vehicles in the US?
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Old 02-22-2011, 03:11 PM   #2772
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Free idea for increased love from Subaru to its owners: free little touch-up paint pen when buying a new car
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Old 03-03-2011, 05:29 PM   #2773
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SOA Blog, is the RWD coupe equipped with the ring-shaped reinforced frame that the other vehicles in the Subaru lineup have? That thing saved my life in my 2nd Outback!
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Old 03-03-2011, 05:32 PM   #2774
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Will Subaru ever offer a shade of yellow again for its vehicles in the US?
I would like to know this as well. They don't answer questions about future models though
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Old 03-03-2011, 05:34 PM   #2775
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I would like to know this as well. They don't answer questions about future models though
I was, quite literally, in the shower this morning thinking about how disappointed I was that Subaru doesn't have any bold colors in the lineup.. even as a special edition... and how much I'd love to see the RWD coupe show up in a crazy rose bronze or something equally hideously cool.
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