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Old 04-21-2008, 08:40 AM   #1
AVANTI R5
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Default Honda unveils new Li Nian budget brand

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Honda has given us the first taste of its new budget brand with the unveiling of an unnamed hatchback concept at this weekend’s Beijing Motor Show. The new brand is designed along the lines of Toyota’s Scion sub-brand and will be testing the waters in emerging markets such as China and India before launching in more established markets.

Honda is yet to pick an official name of the new brand but it’s currently carrying the title ‘Li Nian’ ,(Chinese for ‘subject’). The sub-brand will be characterized as a separate division of Honda, similar to Acura, but at the cheaper end of the automotive spectrum, reports AutoWeek.

Li Nian’s first production car will be based on the sporty hatchback concept, according to officials, and will be produced in China with Honda’s local partner Guangzhou Motors around 2010. It will be based on the same platform used for the current (Jazz) and will feature an efficient 1.8L petrol engine.

Guangzhou currently builds Odyssey, Accord and Fit models for the local Chinese market, although a number of Fit cars are exported to Europe, and quality of the vehicles are said to be comparable with those coming out of Honda’s Japanese plants.
http://www.motorauthority.com/news/c...-budget-brand/
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Old 04-21-2008, 10:59 AM   #2
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Hopefully it will get Honda back to it's affordable, reliable, fun car roots.


...I see a good badge for bringing back the CRX...
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Old 04-21-2008, 02:22 PM   #3
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Old 04-21-2008, 02:53 PM   #4
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Originally Posted by hampster View Post
Hopefully it will get Honda back to it's affordable, reliable, fun car roots.


...I see a good badge for bringing back the CRX...
Definitely.

Hopefully Honda's brand's cars are cooler and less ugly than Scion's. I can't stand the Tc and xB.

Judging from that concept, we're in luck.
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Old 04-21-2008, 03:45 PM   #5
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Originally Posted by hampster View Post
Hopefully it will get Honda back to it's affordable, reliable, fun car roots.


...I see a good badge for bringing back the CRX...
Thats what I am hoping too Hampster,But looking at the autoblog picture it seams kinda crossover looking,Why are all the new models tall looking
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Old 04-21-2008, 03:50 PM   #6
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isn't that the new Ford?
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Old 04-21-2008, 03:54 PM   #7
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****ing dammit honda. put a K20 in the insight, lose the rear wheel covers, and call it a crx.

forget this damn budget brand **** and spending money on marketing and business expenses and make a car worth its cost.
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Old 04-21-2008, 04:11 PM   #8
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Originally Posted by ChiWRX View Post
Definitely.

Hopefully Honda's brand's cars are cooler and less ugly than Scion's. I can't stand the Tc and xB.

Judging from that concept, we're in luck.
Have you seen the new Accord, Pilot, CRV, TSX, RL? Just wondering. At least the Scions are marketed as ugly/quirky.
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Old 04-21-2008, 05:03 PM   #9
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Just trying to be
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Have you seen the new Accord, Pilot, CRV, TSX, RL? Just wondering. At least the Scions are marketed as ugly/quirky.
Yeah, but I actually like the new Accord, TSX, and RL. I don't like the FWD part, but thats besides the point.


I was talking about the new brand that Honda had made (Edit: Li Nian? I doubt that name will remain for the American market ) , compared to Scion's offerings. Scions are super popular and the marketing is very creative, but they're not my cup of tea.

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Old 04-21-2008, 05:25 PM   #10
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Bring it to the US.
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