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Old 09-05-2008, 05:18 AM   #1
Pandog24
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Cool 2009 Impreza WRX PBB (Unofficial Pandog Bluebook/Buyer's Guide)

K, figured I'd make a thread for those seeking buying advise and actual pricing on 2009 WRX models since KBB probably won't have it out for another month. Use it to pre-order and get some new Scoobies out on the road!

Oh...and for the official people, here is the disclaimer!
This guide is for research purposes only. Any use of this guide is the sole responsibility of the user and all pricing that you receive from the dealer is your own fault, not mine or this guide's. Also remember that invoice pricing is subject to change and is expected to increase, while MSRP may not, so this guide is really only in effect until the first invoice increase. But hey, this is what I have, so we'll go with it. Oh, and I am in no way associated with Subaru or any dealer. I just beat up sales guys.... Figured someone might appreciate it all in one place.

On with the pricing! Please note that Dealer Invoice DOES NOT INCLUDE the $665 delivery charge (so 9JO is really $23,617+ $665, which you do have to pay and maybe a $50-$250 documentary fee that is common in industry now), but if you live in Alaska there's some additional shipping fee thing of like $160

Sedans
WRX Sedan (9JO) MSRP $25495 Dealer Invoice $23617
WRX Sedan Prem (9JP) MSRP $28160 Dealer Invoice $25925
WRX Sedan w/Nav+Sirius(9JQ) MSRP $30160 Dealer Invoice $27771
2.5GT Sedan Prem(AT) (9JM) MSRP $27660 Dealer Invoice $25510

5-door Hatch WRX
WRX 5-door Hatch(9LO) MSRP $25995 Dealer Invoice $24082
WRX Hatch Prem (9LP) MSRP $28660 Dealer Invoice $26389
WRX Hatch w/Nav+Sirius(9LQ) MSRP $30660 Dealer Invoice $28234
2.5GT Hatch Prem(AT) (9LM) MSRP $28160 Dealer Invoice $26317

I've left out STIs since there's no change in MSRP from 2008, although I did get handed an estimates sheet for expected invoice prices. Figured I'd keep this as accurate as possible. Basically, in using this, expect to get as close to dealer invoice as possible. Also, keep an eye out for special rebates, incentives, or financing rates your dealer may have available. Not every dealer is the same. (Many are doing free gas cards, etc. as opposed to offering flat invoice pricing). Also, expect to be able to get invoice pricing on packages, accessories, and added features that came that way from factory. These things are added into the invoice and are done at invoice, so you should try to pay invoice! (or better with incentives!)

Some Popular Accessories (PM me if looking for others, I may have them)

Roof Carrier Kit Retail $250 Invoice $150
Hatch Gate Cargo Net Retail $37 Invoice $24
Hatch Seatback Car.Net Retail $49 Invoice $32
Sedan Set Cargo Nets Retail $43 Invoice $28
Rearview w/Homelink Retail $277 Invoice $180
Rearview w/Compass Retail $192 Invoice $125
Center Arm Extension Retail $163 Invoice $106
Remote Start (AT) Retail $432 Invoice $324
Fog Lamps Retail $365 Invoice $237
Impact Alarm Retail $111 Invoice $72
Bodyside Moldings Retail $205 Invoice $133
SPT Short Throw Shifter Retail $374 Invoice $243
Bluetooth Mic (Nav) Retail $237 Invoice $154
MOMO Shift Knob Retail $102 Invoice $66
Black Duracon Knob Retail $89 Invoice $58
STI Leath/Alum Knob Retail $180 Invoice $117

There ya go... Let me know how it works out for ya. Keep an eye out for package discounts and the like on accessories like SPT Exhaust, cargo trays and nets, etc. Hope this helps
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Last edited by Pandog24; 09-05-2008 at 11:30 PM. Reason: EtoS made me do it
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Old 09-05-2008, 05:27 AM   #2
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Old 09-05-2008, 05:56 AM   #3
Pandog24
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Default yeah...

He changed and modified those prices so many times...that and he adds $665 to the pricing as opposed to including it... If you don't want it, fine. Just someone may appreciate it being easier to find. I also might add that his prices are wrong...He's in sales...I wouldn't think it would work to his advantage to be honest. You might notice the prices I have are lower and include the delivery charge that he is adding on. MSRP (not that we really care) has also been changed by Subaru recently. This is based on me running to multiple dealers until I got to see the invoice sheets and what is included, costs, and estimated time of invoice increases. While his numbers were close, they were wrong, and the sheet he has also includes packages that are misleading because some are left on from 2008 (like the sports grille and body side package...the grille comes standard now, and some may think they need that package/get taken advantage of). The SPT exhaust system also is not $954, it is going to be $899 (though there is an expected $500 rebate for early 2009). If you want to redirect people to incorrect pricing, then fine, go for it. My intention was to give ACTUAL invoices (oh wait, unofficially of course ) so people had a solid tool to work with.

Last edited by Pandog24; 09-05-2008 at 06:06 AM.
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Old 09-05-2008, 07:13 AM   #4
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Nice thread man.
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Old 09-05-2008, 09:50 AM   #5
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Why doesn't anyone ever mention Subaru VIP anymore? VIP pricing>>>>>>>>>>>>>>whining war with dealer over pricing.
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Old 09-05-2008, 11:11 AM   #6
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Quote:
Originally Posted by Pandog24 View Post
I've left out STIs since they haven't been made official yet, ...
MSRPs for the 2009 STIs are definitely official at http://vocuspr.vocus.com/vocuspr30/N...a-6babe05fefb4.
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Old 09-05-2008, 12:05 PM   #7
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Quote:
Originally Posted by Pandog24 View Post
He changed and modified those prices so many times...that and he adds $665 to the pricing as opposed to including it... If you don't want it, fine. Just someone may appreciate it being easier to find. I also might add that his prices are wrong...He's in sales...I wouldn't think it would work to his advantage to be honest. You might notice the prices I have are lower and include the delivery charge that he is adding on. MSRP (not that we really care) has also been changed by Subaru recently. This is based on me running to multiple dealers until I got to see the invoice sheets and what is included, costs, and estimated time of invoice increases. While his numbers were close, they were wrong, and the sheet he has also includes packages that are misleading because some are left on from 2008 (like the sports grille and body side package...the grille comes standard now, and some may think they need that package/get taken advantage of). The SPT exhaust system also is not $954, it is going to be $899 (though there is an expected $500 rebate for early 2009). If you want to redirect people to incorrect pricing, then fine, go for it. My intention was to give ACTUAL invoices (oh wait, unofficially of course ) so people had a solid tool to work with.


Did you decide on a price with your dealer on your '09....if so what model and with what options. Awesome thread...this will come in handy when my dealers actually know whats going on with the '09's.
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Old 09-05-2008, 12:19 PM   #8
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What does the premium package include in the 09s?
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Old 09-05-2008, 12:42 PM   #9
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Quote:
Originally Posted by Pandog24 View Post
He changed and modified those prices so many times...that and he adds $665 to the pricing as opposed to including it...
Since Joe Spitz at cars101.com actually sells cars at a Subaru dealership, I trust his numbers more than yours.
Quote:
Originally Posted by xaznxeclipsex View Post
What does the premium package include in the 09s?
Visit the cars101 website and you'll find out.
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Old 09-05-2008, 12:43 PM   #10
Pandog24
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Default Premium Package

Premium Package for the '09 is the same as the '08, with the exception that the standard '08 already comes with the sport grille and aero package, but the '09 comes with the moonroof.

Premium Package entails Heated Mirrors, Heated Seats, Moonroof, Fog Lights, Spoiler, Windshield Wiper De-Icer, Steering Wheel Mounted Stereo Controls, and 80-watt 10-speaker audio system w/6 disc changer
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Old 09-05-2008, 12:45 PM   #11
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Quote:
Originally Posted by xaznxeclipsex View Post
What does the premium package include in the 09s?
on the WRX according to cars101.com:

(New) power sunroof

All Weather Package: Heated Outside Mirrors and Front Windshield Wiper De-icer (both work with rear defroster button), 2 setting Heated Front Seats,
Fog Lights
Tailpipe tip

Stereo: AM/FM, CD 6 disc Changer, 100 watt, 10 speakers, aux input plug, Speed sensing volume control, SRS sound, 3 FM bands

(Some of this--eg fogs and CD changer--was standard on my base 03 )

(What's the difference between a sunroof and moonroof?)
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Old 09-05-2008, 12:55 PM   #12
Pandog24
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Default

I also pre-ordered mine as a 2009 WRX Mica Blue w/Nav and Sirius and following options...

(Ordered a SPT Exhaust system while they are still on sale for $333)
Mirror w/homelink
Bluetooth accessory kit
Body Side Moldings
Short Throw Shifter
Center Armrest Extension

I got the car at $200 over invoice without any trade-in, and had $250 doc fee on there that they wouldn't take off. Instead he gave me a wheel lock kit and 2 custom license plate frames with WRX logos...I'll take em...License plates flat on the bumper take the paint off and I woulda bought em anyways.

Total cost before tax? $29,390...which as you might notice is lower than the MSRP on the car without any add-ons. (Which retailed at a total of $2200+) Pays to know your numbers! Also, try to get stuff factory installed, keeps you from getting dealer installed labor charges which are usually in the neighborhood of $80-$100/hr.
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Old 09-05-2008, 12:55 PM   #13
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^^

I always thought a Moonroof was just glass above front occupants.

Sunroof was the Glass(moonroof) that slides open and opens to the outside.
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Old 09-05-2008, 12:57 PM   #14
Pandog24
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Quote:
Originally Posted by Cocoa Beach Bum View Post
Since Joe Spitz at cars101.com actually sells cars at a Subaru dealership, I trust his numbers more than yours.
Visit the cars101 website and you'll find out.
Then obviously you don't understand that he's looking to make money lol. Let him shock and aww you then with how he can sell "under invoice" if you want to believe him. I'm sure he's done that to plenty of people like you then His Invoice numbers are all high the exact amount of Delivery charge. He then adds another delivery charge on. It's a sales tactic I use myself.

And just to support my claim...look at the MSRP and Invoices on the 2008 vs. the numbers I have for the 2009. The difference between invoice and MSRP is almost identical whereas your Joe Spitz bible has a difference of almost $700 more per car. Common sense has to rule here, man.

Last edited by Pandog24; 09-05-2008 at 01:05 PM.
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Old 09-05-2008, 01:02 PM   #15
Pandog24
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Default

Quote:
Originally Posted by AVANTI R5 View Post
^^

I always thought a Moonroof was just glass above front occupants.

Sunroof was the Glass(moonroof) that slides open and opens to the outside.
Actually, the true definition of a moonroof, designed by Ford in the 70's was to be a somewhat transparent electronically opened sunroof. Old school sunroofs used to have cranks, etc. The majority of "sunroofs" these days are actually moonroofs if you want to go by definition. Sunroofs technically are not see-through and only let light or air in when opened, whereas a moonroof lets light in either way.
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Old 09-05-2008, 01:07 PM   #16
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Quote:
Originally Posted by Pandog24 View Post
Actually, the true definition of a moonroof, designed by Ford in the 70's was to be a somewhat transparent electronically opened sunroof. Old school sunroofs used to have cranks, etc. The majority of "sunroofs" these days are actually moonroofs if you want to go by definition. Sunroofs technically are not see-through and only let light or air in when opened, whereas a moonroof lets light in either way.
Exactly!
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Old 09-05-2008, 01:12 PM   #17
Pandog24
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Default If that's the case...

Quote:
Originally Posted by Cocoa Beach Bum View Post
MSRPs for the 2009 STIs are definitely official at http://vocuspr.vocus.com/vocuspr30/N...-6babe05fefb4.
If that's the case, then the pricing is same as '08. I imagine invoicing will be about the same then as well, since the '09 WRX was % wise about the same amount based on the increases. Just don't use Joe's numbers since he adds destination to all the numbers. When's the last time that you saw MSRP not include Delivery/Destination? Joe had most of the information, but his '08 packages being listed with '09s and his add-on of Destination/Delivery would have you walking in ready to get ripped off.
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Old 09-05-2008, 01:13 PM   #18
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Can you please edit out wagon for hatch. I know it's nitpicking but the GR line of Imprezas are real 5 door hatchbacks and not wagons.
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Old 09-05-2008, 01:16 PM   #19
Pandog24
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Quote:
Originally Posted by Unabomber View Post
Why doesn't anyone ever mention Subaru VIP anymore? VIP pricing>>>>>>>>>>>>>>whining war with dealer over pricing.
lol, I tried that route. My boss bought his Subaru from this dealership, and my father an Audi. They then run the "additional discounts then wouldn't apply" approach and all kinds of other crap. I fought for a long time with them on this, but I wouldn't expect a dealer to get me $300 under actual invoice and have them lose money just so they can increase a sales quota and make me happy
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Old 09-05-2008, 01:18 PM   #20
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For those of you who have Costco memberships (bulk warehouse like BJs or Sams), they have a new car buying service. I know a lot of you out there love to terrorize car salesmen, but for those of you who don't want the hassle this service is pretty fair. You can access it through the services link on Costco.com you select the car you want, they find a dealer near you who accepts the costco pricing and they imediately tell the dealer to give you a no haggle price that is normally $500.00 over invoice. I know a lot of you out there may be able to get the deal down to or below invoice, but like I said, if you don't want to haggle this is a pretty good way to make sure they don't rip you off. You will still have to watch out for all the hidden fees and add ons but the price of the car is set for you. In addition, since this is a preset price that costco has worked out with the dealerships, If you don't trust them they have no problem showing you the invoice to prove you are getting the costco deal. I worked at a car dealer for a few years while in college, specializing in internet sales, so I got to know the program pretty well.

P.S. like I said I worked at a dealership for a while and I will be the first person to cheer you on if you want to terrorize the salesmen. There are a few good ones out there but anyone who has worked at a dealership knows that 95% are crooks, drunks and drug adicts that would rip off their grandmother if they got the chance. How do you think they afford those $150 ink pens and $250 neck ties?? Not by giving people a fair deal!
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Old 09-05-2008, 01:21 PM   #21
Pandog24
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Quote:
Originally Posted by EtoS View Post
Can you please edit out wagon for hatch. I know it's nitpicking but the GR line of Imprezas are real 5 door hatchbacks and not wagons.
Done...
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Old 09-05-2008, 01:26 PM   #22
Pandog24
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Default

Quote:
Originally Posted by mike502 View Post
For those of you who have Costco memberships (bulk warehouse like BJs or Sams), they have a new car buying service. I know a lot of you out there love to terrorize car salesmen, but for those of you who don't want the hassle this service is pretty fair. You can access it through the services link on Costco.com you select the car you want, they find a dealer near you who accepts the costco pricing and they imediately tell the dealer to give you a no haggle price that is normally $500.00 over invoice. I know a lot of you out there may be able to get the deal down to or below invoice, but like I said, if you don't want to haggle this is a pretty good way to make sure they don't rip you off. You will still have to watch out for all the hidden fees and add ons but the price of the car is set for you. In addition, since this is a preset price that costco has worked out with the dealerships, If you don't trust them they have no problem showing you the invoice to prove you are getting the costco deal. I worked at a car dealer for a few years while in college, specializing in internet sales, so I got to know the program pretty well.

P.S. like I said I worked at a dealership for a while and I will be the first person to cheer you on if you want to terrorize the salesmen. There are a few good ones out there but anyone who has worked at a dealership knows that 95% are crooks, drunks and drug adicts that would rip off their grandmother if they got the chance. How do you think they afford those $150 ink pens and $250 neck ties?? Not by giving people a fair deal!
My grandmother did this because she doesn't walk very well and happened to be in there shopping. It does work, but like he said, be careful of the add-ons. They'll most likely hit it with Documentary Fees, and the like that will continue to add on to the dealership's profit margin. They also won't give invoice after that on add-on accessories, typically. My grandmother paid retail for some body side moldings instead of invoice (a difference of $80). I offered to go in next time for her and raise hell but she's got $$$ so she likes the easy way out.
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Old 09-05-2008, 01:30 PM   #23
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Quote:
Originally Posted by Pandog24 View Post
Then obviously you don't understand that he's looking to make money lol. Let him shock and aww you then with how he can sell "under invoice" if you want to believe him. I'm sure he's done that to plenty of people like you then His Invoice numbers are all high the exact amount of Delivery charge. He then adds another delivery charge on. It's a sales tactic I use myself.

And just to support my claim...look at the MSRP and Invoices on the 2008 vs. the numbers I have for the 2009. The difference between invoice and MSRP is almost identical whereas your Joe Spitz bible has a difference of almost $700 more per car. Common sense has to rule here, man.
You just don't get it. Joe Spitz shows the TOTAL invoice, which is invoice+destination, because that's what SOA charges the dealer, before dealer incentives. He also shows TOTAL suggested retail price, MSRP+destination, because that's how much you'll pay if you say you'll buy the car at list price.

And you obviously don't get the Subaru VIP Partners program mentioned by Unabomber, either. You would have saved some money if you had gone to the dealership armed with a VIP authorization letter. Namely you would have paid invoice+destination (i.e. Total invoice) for car and Subaru accessories and then deducted 2% of that total. I found out about that killer deal on another forum, at http://www.legacygt.com/forums/showthread.php?t=58200.
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Old 09-05-2008, 01:53 PM   #24
Pandog24
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Default Uh...before you look like a moron...

Quote:
Originally Posted by Cocoa Beach Bum View Post
You just don't get it. Joe Spitz shows the TOTAL invoice, which is invoice+destination, because that's what SOA charges the dealer, before dealer incentives. He also shows TOTAL suggested retail price, MSRP+destination, because that's how much you'll pay if you say you'll buy the car at list price.

And you obviously don't get the Subaru VIP Partners program mentioned by Unabomber, either. You would have saved some money if you had gone to the dealership armed with a VIP authorization letter. Namely you would have paid invoice+destination (i.e. Total invoice) for car and Subaru accessories and then deducted 2% of that total. I found out about that killer deal on another forum, at http://www.legacygt.com/forums/showthread.php?t=58200.
Dude...go to KBB...look up the 2008 WRX. They are all official MSRP and invoice costs. MSRP INCLUDES the destination/delivery charge. TRUST ME. I will link my price quote if you don't believe me. He's trying to take the selling work out of selling for himself when he can just link you to a website and make $665 off every car by saying "I'll give you invoice". How you think they stay in business? I also was told the Partners program was not available at any of the dealers I spoke to. I am not affiliated with them anyways, and would have to be for 6 MONTHS before I could buy. I'd also go so far as to say that on $30,000 you'd be talking about $600...so if you can get it, by all means, do it. Many dealers though require a trade-in on the program and they can just lowball your trade or find other ways to make the $$$ back. You also can only get it on cars the dealer allows, which typically limits you to cars they have on-hand and not pre-orders of vehicles that haven't hit the lot yet. However, I appreciate the link, it may help others to save money. Just remember there are membership costs to these programs though. Some start at $15 annually then skyrocket from there. Not everyone has the 6 months to wait, either

Here's a quote I just got from North Olmsted, OH on out the door pricing in email... The pricing is $150 over invoice...and do you see any mention of Destination/Delivery? Uh, no, it's already included. I can do this all day, by the way, I have 16 other quotes.

BUY FROM THE GREAT LAKES REGION'S #1 SUBARU DEALER (Subaru of America
CONSISTENTLY RATED HIGHEST IN CENTRAL REGION FOR VOLKSWAGEN CUSTOMER SERVICE (VW)


Dear Jason,

I am sending you an out the door price on the Subaru WRX. We can sell the vehicle for $23,767 plus tax and title. If you have any further questions, please feel free to contact me at your earliest convenience. I look forward to hearing from you!



Thank You For Accepting My Email,

Dennis Marsh
Ganley Bedford Imports
(440) 439-3444

Last edited by Pandog24; 09-05-2008 at 02:16 PM.
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Old 09-05-2008, 02:34 PM   #25
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Would love to see a Recaros + Push start option.... come'on subaur...come'on
Has anyone adding the push start JDM mod on their WRX/Sti yet?
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