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Old 12-01-2008, 07:44 PM   #1
Hazdaz
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Default Ford Ranger Max concept truck



http://1.bp.blogspot.com/_XEEIzU0UA1...1600-h/max.jpg

Quote:
From the Thailand auto show.
I think that finally replacing the Ranger in the US with a small, fuel efficient modern looking pick up truck would be a great idea.
Many people still need or want a pick up.
They just don't need something as big as an F150. And most won't deal with a 10/12 MPG life style...

I say put the Fusion Hybrid powertrain in this and send it over.
This is exactly what the car makers need to do - update their ancient small picksup. My guess is that we will never see this truck state-side, but if FoMoCo was smart they would realize that some people actually need something with a bed - but they don't need something ginorous as an F150.
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Old 12-01-2008, 08:24 PM   #2
Skunkers
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Originally Posted by Hazdaz View Post


http://1.bp.blogspot.com/_XEEIzU0UA1...1600-h/max.jpg

This is exactly what the car makers need to do - update their ancient small picksup. My guess is that we will never see this truck state-side, but if FoMoCo was smart they would realize that some people actually need something with a bed - but they don't need something ginorous as an F150.
^^ This. ^^

I think the price difference between the Ranger and base F-150 is so close, people don't mind paying the difference between the two to get the F-150. It also doesn't help that the F-150 has traditionally remained one of the pick-ups in the world (I'm told, I don't really follow these things) while the Ranger has been the largely ignored bastard stepchild of the Ford trucks line.

I do think, despite my normal negative pre-disposition toward such things, that they should actually seperate the two by increasing the difference in price (to say... ~$5K difference).
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Old 12-01-2008, 09:02 PM   #3
Hazdaz
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Originally Posted by Skunkers View Post
^^ This. ^^

I think the price difference between the Ranger and base F-150 is so close, people don't mind paying the difference between the two to get the F-150. It also doesn't help that the F-150 has traditionally remained one of the pick-ups in the world (I'm told, I don't really follow these things) while the Ranger has been the largely ignored bastard stepchild of the Ford trucks line.

I do think, despite my normal negative pre-disposition toward such things, that they should actually seperate the two by increasing the difference in price (to say... ~$5K difference).
An updated Ranger could be sold as a workhorse worldwide (which would help spread it's costs out), while the F150 is almost exclusively sold only in the North America because no where else would they put up with such a behemoth that uses so much gas... even if it is only a little more expensive than the Ranger, it's fuel costs would still be lots more.
I laugh when I hear that Detroit is all big and mighty in trucks, yet if you look around the world, Toyota, Nissan and Mitsubishi are everywhere, while GM and Ford are nowhere to be found. The market today is international - Detroit needs to see that they have to be competitive around the world to stay in business, and having a truck that can compete with the hugely popular Hilux is vitally important.
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Old 12-01-2008, 09:04 PM   #4
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Quote:
Originally Posted by Skunkers View Post
the Ranger has been the largely ignored bastard stepchild of the Ford trucks line.
And Ford themselves are the most guilty of that. The design is essentially unchanged since when? 1992? I think the engineering and tooling costs have likely been paid for by now...
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Old 12-02-2008, 02:18 AM   #5
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Go back another decade.
Ranger is riding the same road as the Crown Vic. Why change something that is so cheap to produce & cheap to sell.

Nick
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Old 12-02-2008, 03:33 AM   #6
Skunkers
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Quote:
Originally Posted by Hazdaz View Post
An updated Ranger could be sold as a workhorse worldwide (which would help spread it's costs out), while the F150 is almost exclusively sold only in the North America because no where else would they put up with such a behemoth that uses so much gas... even if it is only a little more expensive than the Ranger, it's fuel costs would still be lots more.
I laugh when I hear that Detroit is all big and mighty in trucks, yet if you look around the world, Toyota, Nissan and Mitsubishi are everywhere, while GM and Ford are nowhere to be found. The market today is international - Detroit needs to see that they have to be competitive around the world to stay in business, and having a truck that can compete with the hugely popular Hilux is vitally important.
100% correct. When I said best in the world, I meant best in the market.

I'm not gonna argue America's unique need for large trucks, but there's definitely no reason why the F-150 couldn't hold a V6 (for those that need the bed, but not the towing).
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Old 12-02-2008, 03:49 AM   #7
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Nice lookin truck. That would definatly be a nice refresh for an old model.
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Old 12-02-2008, 09:38 AM   #8
Hazdaz
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Originally Posted by White out View Post
Go back another decade.
Ranger is riding the same road as the Crown Vic. Why change something that is so cheap to produce & cheap to sell.

Nick

Not sure if I sense sarcasm or not.

Maybe one reason to update the Ranger (not unlike the CrownVic) is that it would keep that nameplate from becoming irrelevant.

Ford is notorious for this... look at the original Taurus - an EXTREMELY innovative vehicle at the time. It garnered tons of praise, great sales and lots of press coverage. Then they let it languish for years and years till it's not even relevant in the marketplace. Today? Most people under 50 wouldn't even be cause dead looking at purchasing one.

Similar deal with the Explorer. Outside of the more offroad-biased Cherokee, the Explorer was most definitely the first modern-day SUV. It was one of the top selling vehicles, and now it's so outdated because FoMoCo wouldn't follow the market.

They almost did the same thing with the Mustang, yet somehow it resurrected that nameplace, yet even now many younger people wouldn't consider a Mustang because of it's outdated tech and memories of craptacular Mustangs from their childhood.
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Old 12-02-2008, 10:50 AM   #9
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I think it would be a good idea given the current climate in the auto market to build something similar to the old Chevy Luv trucks of the 70's. They were light, small, functional, and fuel efficient. Plus they would be the perfect size for a hybrid system.
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Old 12-02-2008, 12:25 PM   #10
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our 98 ranger is one of the most reliable vehicles we've had. the ranger is a great lil truck, but hot damn that concept has even my truck-hating ass wanting one.
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