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Old 02-12-2009, 01:03 PM   #1
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Default Subaru Hands Over $5 Million to 'Share the Love' Charities

PRNewswire
CHICAGO

- Automaker Presents Checks to Participating Charities at Chicago Auto Show -


CHICAGO, Feb. 12 /PRNewswire/ -- Subaru of America, Inc. today used the opening of the Chicago International Auto Show to present the $5 million raised during the "Share the Love" campaign to the participating charities.


(Logo: http://www.newscom.com/cgi-bin/prnh/20080325/SUBARULOGO )


Attending the event were representatives from the Boys & Girls Clubs of America, Habitat for Humanity International, Meals On Wheels Association of America, the National Wildlife Federation (NWF) and The American Society for the Prevention of Cruelty to Animals (ASPCA).


Share the Love is a unique marketing campaign based on the love Subaru owners have for their vehicles and their desire to help worthy causes. The campaign ran from November 24 to January 2 and allowed Subaru new vehicle customers to select one of five charities to receive a $250 donation from Subaru of America, following the purchase or lease of a new Subaru vehicle.


Extending the automaker's, "Love. It's What Makes a Subaru, a Subaru" campaign, the program raised $5 million for the charities during its duration. The five charities participating in the program were; Boys & Girls Clubs of America, Habitat for Humanity International, Meals On Wheels Association of America, the National Wildlife Federation (NWF) and The American Society for the Prevention of Cruelty to Animals (ASPCA).


Based on research that shows Subaru buyers are more actively involved in charitable causes, the campaign has been developed by the company's brand agency, Carmichael Lynch, to align that affinity to their vehicle purchase.


Subaru dealerships across the U.S. will also be participating in the program by hosting events and projects in their local communities.


Kevin Mayer, director of marketing communications for Subaru of America, said, "We wanted to create a program that not only stands out from the crowd, but was also relevant to our customer's value system - that of giving back to the community. The program is also timely in that many charities are feeling the effects of the recent economic troubles. So we are pleased to be helping charities during this difficult period. We hope to make Share the Love an annual program."


"Share the Love" featured TV, print and digital media components. More information on the program can be found at www.subaru.com.


About the Charities

For more than 100 years, Boys & Girls Clubs of America have been serving as passionate advocates for young people in our communities. Clubs provide a positive place for kids and teens to find supportive and caring adults who mentor, empower and inspire them to reach their full potential. www.bgca.org


Habitat for Humanity International is a nonprofit, ecumenical Christian housing ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built nearly 300,000 houses worldwide, providing simple, decent and affordable shelter for more than 1.5 million people. www.habitat.org


Meals On Wheels Association of America (MOWAA) works every day with thousands of local Meals On Wheels programs and hundreds of thousands of volunteers who all share in the mission to end senior hunger. The organization provides the tools and information its programs need to make a difference in the lives of others. It also gives cash grants to local senior meal programs throughout the country to assist in providing meals and other nutrition services. www.mowaa.org


National Wildlife Federation® (NWF) is America's largest conservation organization, inspiring Americans to protect wildlife for our children's future. NWF unites individuals from diverse backgrounds through a grassroots network of 4 million members and supporters, and is joined by 47 affiliated state wildlife organizations. National Wildlife Federation's programs educate and inspire people from all walks of life to protect wildlife and wildlife habitat. NWF focuses their conservation work in three areas: confronting global warming, restoring wildlife habitat and connecting people to nature. www.nwf.org


For more than 142 years, the American Society for the Prevention of Cruelty to Animals (ASPCA) has been dedicated to rescuing animals from abuse, introducing and enforcing more humane legislation, sharing resources with shelters across the country, and advancing the care of animals through their unparalleled expertise in medicine, behavior, toxicology and forensics. www.aspca.org


About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com.
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Old 02-12-2009, 01:18 PM   #2
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way to go subaru...
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Old 02-12-2009, 01:23 PM   #3
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Well, it's something. But what % of their profits have they donated? Of their total potential philanthropic power, how much have they given? But yeah, it's a start.
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Old 02-12-2009, 02:38 PM   #4
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Well, it's something. But what % of their profits have they donated? Of their total potential philanthropic power, how much have they given? But yeah, it's a start.
more than some companies, less than others.
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Old 02-12-2009, 04:05 PM   #5
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That's awesome especially at times like these. TAX write-off for 2009 FTW!
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Old 02-12-2009, 04:52 PM   #6
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Is there a link to the original article?
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Old 02-12-2009, 05:52 PM   #7
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Well, it's something. But what % of their profits have they donated? Of their total potential philanthropic power, how much have they given? But yeah, it's a start.
I think its a damn good start, they're posting increased sales #'s and donating to charities during a bad economy. Besides, not everyone can be Paul Newman. RIP Cool hand luke.
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Old 02-12-2009, 06:30 PM   #8
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Well, it's something. But what % of their profits have they donated? Of their total potential philanthropic power, how much have they given? But yeah, it's a start.
Really, there's no pleasing some people...
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Old 02-12-2009, 07:55 PM   #9
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I think its a damn good start, they're posting increased sales #'s and donating to charities during a bad economy. Besides, not everyone can be Paul Newman. RIP Cool hand luke.
And why the **** not? Why should he stand out as some anomalous, exemplary person?

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Really, there's no pleasing some people...
Hey, it's better than nothing. But when you look at the scope of the charitable donations most companies make compared to their profits, and then watch the disgusting fanfare with which they brag about their charity, it really makes one ponder whether it's charity they're concerned with, or another, subtler form of marketing. Just sayin...
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Old 02-12-2009, 08:45 PM   #10
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And why the **** not? Why should he stand out as some anomalous, exemplary person?



Hey, it's better than nothing. But when you look at the scope of the charitable donations most companies make compared to their profits, and then watch the disgusting fanfare with which they brag about their charity, it really makes one ponder whether it's charity they're concerned with, or another, subtler form of marketing. Just sayin...
This was cause-related Marketing - in that the program, while good for the charities, also had a Marketing benefit. Our philanthropic donations are separate and are made through the Subaru Foundation. We don't talk about that.
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Old 02-12-2009, 11:29 PM   #11
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Our philanthropic donations are separate and are made through the Subaru Foundation. We don't talk about that.
You don't talk about the focus on environmental and children's educational charities like the Itasca, IL DARE program (nice STI, BTW), America the Beautiful Fund, Trees for Tomorrow, Camden Eye Center, Adventures Without Limits, NJ Children's Improvisational Theater Project, Garden State Seeds of Hope, ELK kids, Cedar Run Wildlife Refuge, Elizabeth Glaser Pediatric AIDS Foundation, The Clean Air Campaign, Hopeworks, D'Arts (Rutgers), Children's Literacy Initiative, Helping Hands in the Community, Appel Farm Arts & Music Center, etc. etc., or how the Subaru Foundation tends to partner with many of the same charities as Campbell's Soup, or what a great job Sandra, the Community Services Manager (I'll leave the phone number out ) does?

I can understand not heavily marketing that, but it's a pity you don't talk about it because, although you'd probably get more folks hitting you up for donations, you'd also bring more attention to many of those charities. Being involved in a local non-profit with a focus on neighborhoods, I know how important that attention can be.
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Old 02-13-2009, 08:14 AM   #12
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You don't talk about the focus on environmental and children's educational charities like the Itasca, IL DARE program (nice STI, BTW), America the Beautiful Fund, Trees for Tomorrow, Camden Eye Center, Adventures Without Limits, NJ Children's Improvisational Theater Project, Garden State Seeds of Hope, ELK kids, Cedar Run Wildlife Refuge, Elizabeth Glaser Pediatric AIDS Foundation, The Clean Air Campaign, Hopeworks, D'Arts (Rutgers), Children's Literacy Initiative, Helping Hands in the Community, Appel Farm Arts & Music Center, etc. etc., or how the Subaru Foundation tends to partner with many of the same charities as Campbell's Soup, or what a great job Sandra, the Community Services Manager (I'll leave the phone number out ) does?

I can understand not heavily marketing that, but it's a pity you don't talk about it because, although you'd probably get more folks hitting you up for donations, you'd also bring more attention to many of those charities. Being involved in a local non-profit with a focus on neighborhoods, I know how important that attention can be.
We don't shout about it - you can find it on the site if you look. We don't talk about it because we don't measure success in Philanthropy terms of "return on investment". We measure the program in terms of "was it a good thing to do?" There's other stuff not listed there too.
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Old 02-13-2009, 12:29 PM   #13
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Yes - and on the 48 hours of Tri-State site they said that SOA hosted them for a morning, fed the participants ;-) (is that like a Feeding the Hungry charity??) and matched some of the money they raised for the American Cancer Society (like to the tune of $7 Grand??) - I love hearing about what a good company Subaru is - and Balantz - do you know of other companies where you own their product and they do things like that? I don't understand the grouchy vibe?
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Old 02-13-2009, 02:17 PM   #14
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Really, there's no pleasing some people...
well maybe you could just give cars away,alot folks sure need them in Florida at the Town Hall Meeting with the President.
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Old 02-13-2009, 03:45 PM   #15
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WOW. That's a lot of money. Good job Subaru and loyal Subaru customers.
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Old 02-13-2009, 03:46 PM   #16
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Cheers!
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Old 02-14-2009, 12:36 AM   #17
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You don't talk about the focus on environmental and children's educational charities like the Itasca, IL DARE program (nice STI, BTW), America the Beautiful Fund, Trees for Tomorrow, Camden Eye Center, Adventures Without Limits, NJ Children's Improvisational Theater Project, Garden State Seeds of Hope, ELK kids, Cedar Run Wildlife Refuge, Elizabeth Glaser Pediatric AIDS Foundation, The Clean Air Campaign, Hopeworks, D'Arts (Rutgers), Children's Literacy Initiative, Helping Hands in the Community, Appel Farm Arts & Music Center, etc. etc., or how the Subaru Foundation tends to partner with many of the same charities as Campbell's Soup, or what a great job Sandra, the Community Services Manager (I'll leave the phone number out ) does?

I can understand not heavily marketing that, but it's a pity you don't talk about it because, although you'd probably get more folks hitting you up for donations, you'd also bring more attention to many of those charities. Being involved in a local non-profit with a focus on neighborhoods, I know how important that attention can be.
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We don't shout about it - you can find it on the site if you look. We don't talk about it because we don't measure success in Philanthropy terms of "return on investment". We measure the program in terms of "was it a good thing to do?" There's other stuff not listed there too.
Ya know, I realized I was too busy picking nits and never said "thanks", or "way to go", or anything like that. So, thanks for being the company that you are... I guess love really is one of the things that makes a Subaru, a Subaru. (Love makes the wheels go 'round?)
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Old 02-14-2009, 12:48 AM   #18
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Originally Posted by SOA Blog View Post
This was cause-related Marketing - in that the program, while good for the charities, also had a Marketing benefit. Our philanthropic donations are separate and are made through the Subaru Foundation. We don't talk about that.
What's the ratio of profit to charity/philanthropy?
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Old 02-14-2009, 01:36 AM   #19
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For as long as I've known about Subarus (18+ years) I've known about their dedication to the environment, charity and all out good causes. It doesn't surprise me at all that Subaru DIDN'T pocket the money and go about their business... times are rough and for Subaru to hand over $5 million dollars in today's money... That's Epic.
SOA Blog: You give Mr. Subaru and all it's workers a pat on the back from us.
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Old 02-14-2009, 11:56 AM   #20
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here's a link to the conference

http://www.youtube.com/watch?v=6R1BBd0VcSk
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Old 02-14-2009, 12:11 PM   #21
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What's the ratio of profit to charity/philanthropy?
Does it really matter?

How much of your money did you give away to charity last year? What percentage? How much of your free time did you donate?
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Old 02-14-2009, 01:03 PM   #22
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Does it really matter?

How much of your money did you give away to charity last year? What percentage? How much of your free time did you donate?
*sigh* You're missing the point.
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Old 02-14-2009, 04:42 PM   #23
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You're just going to have to let Balantz go. There's always someone who will find a way to complain.
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Old 02-14-2009, 04:44 PM   #24
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Ya know, I realized I was too busy picking nits and never said "thanks", or "way to go", or anything like that. So, thanks for being the company that you are... I guess love really is one of the things that makes a Subaru, a Subaru. (Love makes the wheels go 'round?)

Thanks - the Subaru Foundation has been in place for a few years now - it's nice to think it's done some good over the years.
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Old 02-14-2009, 05:17 PM   #25
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Well, it's something. But what % of their profits have they donated? Of their total potential philanthropic power, how much have they given? But yeah, it's a start.
Hmmm, if they gave me $5 Million dollars, I would be very grateful. They could've pocketed it instead I suppose. Would that have made you happier?

Subaru like all car companies right now is struggling just to stay afloat in this $#!+ economy. Subaru is also one of the smallest car companies. For Subaru to donate in the multimillions is a pretty noble thing!
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