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Old 03-23-2009, 02:22 PM   #1
AVANTI R5
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Default Fordís global mid-size car will be built on the Mondeo platform, will replace Fusion



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According to Fordís vice president of global product programs Joe Bakaj, Fordís global mid-size car be built on a European platform while engineering work will be done in by its Dearborn engineering center.

He said that representatives from Asia, including China, are also on the team to help develop the single mid-sized car that can be sold in multiple regions around the world.

ďWeíre trying to balance the workload between the engineering centers, and so the cars are going to be led out of North America but with a global team,Ē Bakaj told Automotive News.

The global mid-sized car will be built on the current Mondeo platform, known as the EUCD. It will replace the current Ford Fusion in North America and the Ford Mondeo in Europe.
Bakaj did not say when the car will go on sale but analysts predict the next-generation Fusion to go on sale in 2012 as a 2013 model year
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Old 03-23-2009, 02:57 PM   #2
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They tried this before, it was called the Contour. It failed miserably.

Seriously, They need to make sure they don't "change it for american tastes" and make it a complete waste. They changed the contour to a sedan because "americans hate hatchbacks" which is partly true. But the resulting roofline made rear seat headroom awful. That and the shift away from smaller cars brought on the Mazda6 based Fusion.

Ford needs to decide one of two things. Do they want a cheap American car, or a mid-range european one. IF it's the latter, they need to bring it over almost as-is to work. Then educate the dealers on how to sell a car on more merits than just "oh it's roomy".
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Old 03-23-2009, 04:07 PM   #3
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So long as they don't spend $5 billion on this one...
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Old 03-23-2009, 05:32 PM   #4
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Originally Posted by Derbagger View Post
They tried this before, it was called the Contour. It failed miserably.
They changed the contour to a sedan because "americans hate hatchbacks" which is partly true. .
Yes it didn't sell well but part of the problem was it was placed in a strange spot in between the Escort (which was being phased out in favor of the Focus during the Contour's run) and Taurus. It was sort of the odd man out, kind of like the old Tempo in terms of size. Either too big and expensive or not big enough and too close in price to the Taurus. It did get some critical acclaim though and was in general a pretty decent little car (my mom had a 95 Mystique and it was actually pretty fun).

Also, they didn't "change" it to make it a sedan, while other body styles may have been available in Europe, there was always a Mondeo sedan. The first year of the Contour/Mondeo was 1995 and according to Wikipedia the Mondeo body styles of that vintage were a 4 door, 5 door hatch, and wagon.

I agree though they should meddle with it as little as possible for the US market.
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Old 03-23-2009, 06:33 PM   #5
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Originally Posted by Cardiff Giant View Post
Yes it didn't sell well but part of the problem was it was placed in a strange spot in between the Escort (which was being phased out in favor of the Focus during the Contour's run) and Taurus. It was sort of the odd man out, kind of like the old Tempo in terms of size. Either too big and expensive or not big enough and too close in price to the Taurus. It did get some critical acclaim though and was in general a pretty decent little car (my mom had a 95 Mystique and it was actually pretty fun).

Also, they didn't "change" it to make it a sedan, while other body styles may have been available in Europe, there was always a Mondeo sedan. The first year of the Contour/Mondeo was 1995 and according to Wikipedia the Mondeo body styles of that vintage were a 4 door, 5 door hatch, and wagon.

I agree though they should meddle with it as little as possible for the US market.

I didn't realize the Sedan was also in europe. my mistake.

And I did like them. I always had my eye on an SVT Contour, but by the time I was in the market they were discontinued and I never found a good used one I liked.

What I'm saying is they've tried this many times before, from the first escort, to the Merkur line, to the Contour, and to the first gen focus. Usually they find a way of taking what's epic (or at least interesting) and making it rather laughable in the US.
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Old 03-23-2009, 06:58 PM   #6
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Originally Posted by Derbagger View Post
I didn't realize the Sedan was also in europe. my mistake.

And I did like them. I always had my eye on an SVT Contour, but by the time I was in the market they were discontinued and I never found a good used one I liked.

What I'm saying is they've tried this many times before, from the first escort, to the Merkur line, to the Contour, and to the first gen focus. Usually they find a way of taking what's epic (or at least interesting) and making it rather laughable in the US.
Total agreement with you on that. They were good cars that just didn't catch on. Hopefully after the debacle that is the Focus (and how we never had the same one as Europe) Ford has wised up. Keeping my fingers crossed!
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Old 03-23-2009, 07:20 PM   #7
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I'd prefer to have seen this headline:
Ford’s global mid-size car, the Mondeo, will replace Fusion
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Old 03-23-2009, 07:59 PM   #8
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I'd prefer to have seen this headline:
Fordís global mid-size car, the Mondeo, will replace Fusion
Pretty much, the Mondeo is a gorgeous car.
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Old 03-23-2009, 09:08 PM   #9
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This is good news overall, but if you think about it, in 2012 or 2013 we are going to be getting a platform that will be 5 or 6 years old (since it doesn't sound like they are updating the platform from when it was originally released in 2007).
This platform might be good, but will it be good enough then to compete against brand new platforms that haven't even been designed yet??
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