The 2009 Prius starts at $22,720, including a $720 destination charge. The 2009 Prius is available in three models; the 2010 Prius will be available in five models by the time the Prius I rolls out. The top-of-the-line 2010 Toyota Prius V, which adds 17-inch alloy wheels, LED headlamps and integrated foglamps, starts at $28,020, including shipping. The top-of-the-line 2010 Honda Insight EX with navigation starts at $23,770, including shipping.
The 2009 Prius is now being offered with incentives, which include customer cash back or lower lease rates. The programs vary from region to region, Chen said.
Toyota expects to sell around 100,000 units of the 2010 Prius in the U.S.
With so many companies bringing hybrids and electrics to market, 500,000 unit sales per year should not be a problem by 2011 for this market segment. Looks promising. Also, if the Volt maintains a 40k pricetag, with the 7.5k tax credit, Toyota will have a heck of a time creating a plug in Prius that offers a better value than the Volt. There are plenty of folks out there that have said, "no plug, no sale".