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Old 08-27-2009, 03:57 PM   #1
Tea cups
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Default 2010 Subaru Legacy and Outback Vehicles Earn IIHS 2009 Top Safety Pick Awards

http://news.prnewswire.com/DisplayRe...5084268&EDATE=

Quote:
The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.

To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.

"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."

"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.

About IIHS

The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.
2010 SUBARU LEGACY RESULTS

2010 SUBARU OUTBACK RESULTS
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Old 08-27-2009, 05:18 PM   #2
keepclam
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Kudos again to Subaru. Having this on every vehicle in the lineup is especially impressive. Keep up the good work, and we'll keep buying.
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Old 08-27-2009, 06:22 PM   #3
only1agam
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congrats subaru, i look forward to the roof collapsibility test from the IIHS to really set everyone apart
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Old 08-27-2009, 11:53 PM   #4
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good job to subaru! no a surprise though. i don't think there has been any manufacturer that builds a crappy performing car after a good streak?
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Old 08-28-2009, 04:27 AM   #5
nyc97obw
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Looking over the crash results data, two things stand out. First is the dramatic improvement in crash performance over the last ten years. Subaru's numbers are with the best of them, but many cars now seem to do a good job.

The other comment is a corollary. The brand sold for so many years on the attribute of safety (and reliability), Volvo, is now just average and bested by Subaru in every category (including, of course, reliability). It is interesting to see the Ford Fusion does better than the Volvo C30 in most categories. The decline of Volvo is not surprising. It was badly positioned as a 'safety' brand and Ford destroyed the reliability attribute even as it tried to make Volvo a luxury brand.

While we should cheer these results, the Volvo story is also a cautionary tale about basing brand differentiation on features that are fundamental to the functionality of all cars. They are part of the advance of the industry and will be solved with better engineering and investments in technology (like airbags) that eventually become available to all market participants. Advanced technology, such as drowsy driver alerts, smart following systems, and so on may show up first in expensive vehicles, but will eventually be in nearly every vehicle with the same quality because modern manufacturing is profitable only if one makes millions of widgets. ABS and increasing computer coordination of key driving components is an example. Besides, auto manufacturers are buying the pieces from the same companies.

To the degree consumer pay attention to implementation of these fundamental attributes -- safety is the case in point -- they are a screening mechanism. If the manufacturer's vehicle cannot get a good rating in crash tests that simply takes it off the list. Personally, I also take it to be an indicator of the overall quality of engineering and investment in the vehicle design.

Subaru has become known as a 'safe' brand, but the company has been smart to not base the brand on safety. Driving dynamics and (one hopes) performance beyond crude hp can be a persistent competitive difference. Fortunately, Subaru appears to appreciate that. I have great hope the upcoming Toybaru will underline this brand attribute.

Last edited by nyc97obw; 08-28-2009 at 04:32 AM.
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Old 08-28-2009, 05:54 AM   #6
Goempie
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Quote:
Originally Posted by nyc97obw View Post
Looking over the crash results data, two things stand out. First is the dramatic improvement in crash performance over the last ten years. Subaru's numbers are with the best of them, but many cars now seem to do a good job.

The other comment is a corollary. The brand sold for so many years on the attribute of safety (and reliability), Volvo, is now just average and bested by Subaru in every category (including, of course, reliability). It is interesting to see the Ford Fusion does better than the Volvo C30 in most categories. The decline of Volvo is not surprising. It was badly positioned as a 'safety' brand and Ford destroyed the reliability attribute even as it tried to make Volvo a luxury brand.

While we should cheer these results, the Volvo story is also a cautionary tale about basing brand differentiation on features that are fundamental to the functionality of all cars. They are part of the advance of the industry and will be solved with better engineering and investments in technology (like airbags) that eventually become available to all market participants. Advanced technology, such as drowsy driver alerts, smart following systems, and so on may show up first in expensive vehicles, but will eventually be in nearly every vehicle with the same quality because modern manufacturing is profitable only if one makes millions of widgets. ABS and increasing computer coordination of key driving components is an example. Besides, auto manufacturers are buying the pieces from the same companies.

To the degree consumer pay attention to implementation of these fundamental attributes -- safety is the case in point -- they are a screening mechanism. If the manufacturer's vehicle cannot get a good rating in crash tests that simply takes it off the list. Personally, I also take it to be an indicator of the overall quality of engineering and investment in the vehicle design.

Subaru has become known as a 'safe' brand, but the company has been smart to not base the brand on safety. Driving dynamics and (one hopes) performance beyond crude hp can be a persistent competitive difference. Fortunately, Subaru appears to appreciate that. I have great hope the upcoming Toybaru will underline this brand attribute.
Volvo is not volvo anymore, it's Ford. When Mazda was co-owned by Ford it started to go downhill is well. No small make with a nice imago is benifited to be sucked up by a giant!
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