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Old 10-08-2009, 03:20 AM   #1
AVANTI R5
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Default Suzuki Samurai Fights Back?

Quote:
Suzuki is mulling what to do next to catch the American publics attention, but at the launch of the new mid-sized Kizashi sedan in Portland, Oregon, company spokesmen and internals admitted that they have little to work with at this point. I learned that while the 100-year-old company is very proud of its new sedan, it knows that it has much more to do if it wants to grow in the competitive U.S. market.



So I stuck my neck out and asked about bringing back the Samurai. The execs present, including American Suzukis PR spokesman Jeff Holland and his boss, Gene Brown, VP of Marketing and Public Relations, said that they have proposed bringing over the Samurais spiritual successor, the skinny little Jimny, which is sold elsewhere in the world. Theyve been shut down by cautious superiors in Japan, who consider it too reminiscent of the tippy Samurai ute that brought about many a rollover lawsuit in the 1980s.

We agreed that the Jimny is way too feeble and close to the original Samurai to be viable in this market, let alone capable of reigniting interest in Suzuki. But what about bringing the Samurai back not as a traditional SUV but rather as a low-slung crossover sports carsomething that would capture the imagination of people when they saw it, while filling a niche (okay, a small niche) that no one is currently filling?

The thought of a low, radically styled new Samurai, howevervirtually un-tippable, yet off-road-worthyseemed to be rather well received not only by Holland and his PR colleagues but by Tsuyoshi Take****a from Suzukis North American marketing group, and Kizashi lead engineer Hide Kumashiro. They seemed less convinced than I that the public has all but forgotten about the Samurais pesky rollover problem and would be open-minded to a funkier, cooler, and safer Samurai concept, but liked the idea nonetheless.

The Suzuki guys and I also floated out other options for future Suzuki variants, such as a V-6powered Kizashi, a high-riding, Outback-like, Kizashi-based wagon/crossover, and possibly the importation of the rally-bred Swift subcompactthe latter being something that the Suzuki blogosphere has been clamoring for. While they wouldnt confirm any of those possible products, the need to do something was universally understood. We need a halo car, said Holland. We are losing by not doing anything.

Does what we say about Samurai or anything else make a difference? Holland says yes, and that they will present our specific ideas, as well as those gleaned from other journos at the Kizashi launch, to the Japanese bosses in coming months. This is a very, very, very, very small company, so your ability to affect change is great. Great. Then if the Samurai returns as a streetable dune buggy, Id better be among the first to get behind the wheel.
http://blog.caranddriver.com/suzuki-...i-fights-back/
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Old 10-08-2009, 09:44 AM   #2
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Just give me a smaller, cheaper, better mpg Jeep Wrangler.
You know, a Samurai.
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Old 10-08-2009, 09:51 AM   #3
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Default

I myself have 08 Suzuki Jimny (samurai in some counties) with the 82hp 1.3L engine




actually, if your looking for a cheap, and capable 4wd, then you should try this little monster
as a jimny owner, I really love this car for what it can do when people around you think it will get you stuck, but they will be like when they see that you can keep up with the mighty landcruisers and Jeeps

see this video
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Old 10-08-2009, 09:55 AM   #4
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Just give us the damn Swift already....
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Old 10-08-2009, 10:54 AM   #5
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^What he said.
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Old 10-08-2009, 11:02 AM   #6
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Originally Posted by qtr_wrx View Post
I myself have 08 Suzuki Jimny (samurai in some counties) with the 82hp 1.3L engine

That looks like a riot with all those dunes!
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Old 10-08-2009, 12:18 PM   #7
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Keep it simple stupid.
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Old 10-08-2009, 01:19 PM   #8
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Yay. another SUV
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Old 10-08-2009, 01:29 PM   #9
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Suzuki Swift Sport, plz, kthxbai
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Old 10-08-2009, 03:05 PM   #10
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I still rather have the 200-series Land Cruiser in the back.
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Old 10-08-2009, 03:10 PM   #11
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Keep it simple stupid.
Nice acronym!
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Old 10-08-2009, 04:20 PM   #12
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I thought the samurai already fought back when it rolled over and killed it's owners??
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Old 10-08-2009, 06:53 PM   #13
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I'd still like to see it return as a Wrangler competitor; something with solid front and rear axles that you can take off-road and have a ball, and then drive it home. Throw in a big 4 or small 6 cyl (diesel maybe?) and give it a wider stance, which could be used as an advertising advantage to help ppl shake off the thoughts of flipping over.

And umm yeah get the darn Swift over here.

Last edited by IWantASuby; 10-08-2009 at 07:01 PM.
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Old 10-09-2009, 02:55 AM   #14
qtr_wrx
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Default

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Originally Posted by IWantASuby View Post
I'd still like to see it return as a Wrangler competitor; something with solid front and rear axles that you can take off-road and have a ball, and then drive it home. Throw in a big 4 or small 6 cyl (diesel maybe?) and give it a wider stance, which could be used as an advertising advantage to help ppl shake off the thoughts of flipping over.

And umm yeah get the darn Swift over here.
Mine dose have solid front and rear axles, and the truth is that little car dose not need a big 4 or small 6 engine. The 1.3L engine is very superior for this super light weight 4wd.
I wounder why most people have the thoughts of flipping over? yes it's true for the older one's (1999 and below) but this one is way better and safer than the old samurai.
I DD this car since I got it and I'm really happy with it and I take it offroad

oh, while talking about flipping over see this video (I used low profile tires to keep it safe)

i know it was stupid idea, but it was fun
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