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Old 10-06-2009, 01:12 PM   #1
AVANTI R5
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Default Mazda3 MPS Storms Eco Field




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DARTFORD, UNITED KINGDOM – October 6, 2009: In a phenomenal display of high-powered, yet highly-efficient capability, an all-new Mazda3 MPS, driven by motoring journalist Iain Robertson, with his co-driver Rob Marshall, topped the table in the ALD/Total Excellium/Fleet World MPG Marathon 2009.



The first UK-registered example of the latest generation of Mazda’s compact hot hatchback returned no less than 41.75mpg over the 353.5 miles of the Marathon. The event took place over two days on a testing route that guided the 38 competitors from a Coventry base to the Lincolnshire Fens on day one, followed by the Welsh Borders and the Cotswolds on day two.



Reading the route and checking the maps was co-driver, Rob Marshall who said, “The technicalities of logging the correct junctions, checking mileages and ensuring that we remained consistently on the prescribed route presented as tough a challenge as ever.”

Iain Robertson added: “Rob had the difficult job to carry out, while I merely needed to drive the car. The Mazda3 MPS develops no less than 260ps from its turbocharged engine, with maximum torque of 380Nm – it pulls strongly even in sixth gear, which is nothing less than miraculous.”

Robertson is an acknowledged master of eco-driving providing Mazda UK with several class victories in previous MPG Marathons in recent years. He also holds a World Record for attaining a remarkable 94mpg in another manufacturer’s diesel-powered car.

Both competitors were full of praise for the new high-performance Mazda3 MPS. As Marshall stated, “I could not believe how few gear-changes Iain had to make, helped by excellent chassis control, the car’s handling was exemplary.”

Robertson supported his colleague’s remarks, when he highlighted, “We are reliant on a moderately comfortable cabin to carry out this job and the Mazda exceeds in all respects. On the technical front, its throttle control is outstanding, the engine’s responses are instant and the clutch and gearshift action is simply stunning.”

The Mazda3 MPS managed to achieve an excellent 43.48 percent increase over its Official Combined fuel economy figure. Robertson added, “In order to achieve this result, we needed to achieve an on-road average of 30mph on a mix of village, town, country and motorway driving. We also had to avoid a lateness penalty of 1.0mpg per minute, at the various checkpoints, meaning that a lot of spirited driving was required.”

The all-new Mazda3 MPS hot hatch went on sale on 1 October and is available from 89 ‘Mazda3 MPS Specialist’ dealers across the UK priced at Ł21,500 (on-the-road). Its insurance group is unchanged from the previous model (17E), but with emissions reduced to 224 g/km (down 3 percent) the new model qualifies for a lower (Band K) Road Fund Licence of Ł215 – a Ł190 annual saving over the outgoing model.

Mazda3 MPS delivers a unique combination of even more exhilarating driving and everyday compact car practicality. It boasts a stiffer bodyshell and chassis, new power steering and modified suspension to guarantee a compliant ride with crisp, precise responses to driver inputs.

The all-new Mazda3 is one of the most fuel efficient and cost-effective vehicles in its class. With combined fuel consumption of up to 62.8mpg and CO2 emissions as low as 119g/km, the range reaches out to all customer profiles
http://www.theautochannel.com/news/2...06/480374.html
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Old 10-06-2009, 01:20 PM   #2
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Are these diesels? Seems the only way as my friends get an average of 17mpg in their gasoline units.
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Old 10-06-2009, 01:23 PM   #3
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35mpg (US)... impressive
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Old 10-06-2009, 01:51 PM   #4
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Originally Posted by Dobbs View Post
35mpg (US)... impressive
Agreed. Especially for a turbo car that's a blast to drive.

Too bad it has that "prozac" front end.
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Old 10-06-2009, 02:17 PM   #5
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Are these diesels? Seems the only way as my friends get an average of 17mpg in their gasoline units.
The MPS is the Mazdaspeed3.
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Old 10-06-2009, 02:40 PM   #6
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Quote:
Originally Posted by Chiketkd View Post
Agreed. Especially for a turbo car that's a blast to drive.

Too bad it has that "prozac" front end.
i agree. every angle of the new ms3 looks great and then the front end just makes me
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Old 10-06-2009, 02:48 PM   #7
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Speaking as the owner of an MS3, this doesn't surprise at all. I once averaged 30.3mpg over one entire tank, and that included some city driving and commuting to work. I can wholly believe 35mpg is attainable if you basically fueled up and drove at freeway speeds for an entire tank. The DI is very efficient at giving you power when you hammer it and sipping when you're cruising. Amazing car.
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Old 10-06-2009, 02:52 PM   #8
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Looks like a Peugeot.
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Old 10-06-2009, 10:20 PM   #9
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i have a hard time believing it... most on mazda3forums say the universal average seems to be in the 24mpg range w/ mixed driving... topping out at 31mpg highway, and as low as 19mpg city.
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Old 10-06-2009, 11:04 PM   #10
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They were cheating by using hypermiling driving techniques. I can get easy 45mpg in car rated 31mpg highway with just "pulse and glide".
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Old 10-11-2009, 05:17 PM   #11
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DI is amazing technology, both for mpg and for torque.
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Old 10-11-2009, 05:37 PM   #12
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Quote:
Originally Posted by nhat View Post
i agree. every angle of the new ms3 looks great and then the front end just makes me
disagree. the rear looks flamboyant imo. the flared tail lights stick out multiple inches from the body. the stock wheels don't look very good either. went to the dealer to check them out in person. black looks the best for obvious reasons (i.e. this car looks craptacular).
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Old 10-11-2009, 08:07 PM   #13
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Yeah, I checked out a new one today as I was selling mine back to them (I shall dearly miss it). The new ones are hit or miss depending on the angle. Both the exterior and interior just feel...busy. Chaotic. It's a car that seems like it's trying too hard, now. The original MS3 was cool, smooth, and subtle, comparatively. I loved it. *sniff, sniff*
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Old 10-11-2009, 11:04 PM   #14
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If mazda had used a stratified burn setup they could have easily pushed the hwy mpg into the 30's. They decided to focus more on power though with the dish shaped piston design.
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