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Old 02-04-2010, 03:00 AM   #1
AVANTI R5
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Default Scion Rules Out Hybrids, Considering All-Wheel Drive






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After a bright start eight years ago Scion’s sales have tanked and unless action is taken things are likely to get worse. Most of the blame has been directed towards Scion’s limited lineup, although a weak car market was also a factor in the equation.

Scion bosses are considering expanding the lineup, with news emerging recently that a pickup truck and a local version of the hot-selling Toyota iQ minicar could eventuate. However, if you’re holding out for a Scion hybrid vehicle we’d say don’t hold your breath as the chances are very unlikely at the current time.

Despite the high number of environmentally conscious customers at Scion, hybrid vehicles are simply too expensive for Scion’s customer base, which is made up mostly of younger buyers, explained one of the brand’s top executives, Jack Hollis, during a recent interview with Ward’s Auto.

Instead, Hollis sees Toyota as a better fit for selling hybrids, which is one of the main reasons why the FT-Ch compact hybrid concept (pictured) revealed at last month’s 2010 Detroit Auto Show wasn’t branded a Scion.

As some solace, Hollis mentioned that all-wheel drive vehicles are definitely on the table for and hinted that Toyota’s collaboration with all-wheel drive experts Subaru may also benefit Scion.


[Ward’s Auto]
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Old 02-04-2010, 08:49 AM   #2
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I have another reason their cars tank.

when introduced their cars looked unique and different.

now they just look like ass.
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Old 02-04-2010, 10:51 AM   #3
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hybrid vehicles are simply too expensive for Scionís customer base, which is made up mostly of younger buyers,

Facepalm

You are marketing to young people, old people are buying them.

Accept the reality of the situation and go with it.
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Old 02-04-2010, 11:42 AM   #4
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I really want to see a new MR2
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Old 02-04-2010, 03:03 PM   #5
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Quote:
Originally Posted by samagon View Post
I have another reason their cars tank.

when introduced their cars looked unique and different.

now they just look like ass.
so true. I used to want a Scion when they came out, now they are just appliances just like any other Hondayota.
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Old 02-04-2010, 07:29 PM   #6
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Originally Posted by Hondaslayer View Post
Facepalm

You are marketing to young people, old people are buying them for young people.

Accept the reality of the situation and go with it.
fixed.

yes the average age of the scion buyer is in their 40's, however this does not necessarily mean that that is the average age of the Scion driver. The car is targeted at 18-25 yo's. How many folks in that age group can easily afford a new vehicle on their own? Generally parents help with the purchase of this vehicle.
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Old 02-04-2010, 07:55 PM   #7
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Originally Posted by im2lazy789 View Post
fixed.

yes the average age of the scion buyer is in their 40's, however this does not necessarily mean that that is the average age of the Scion driver. The car is targeted at 18-25 yo's. How many folks in that age group can easily afford a new vehicle on their own? Generally parents help with the purchase of this vehicle.
And how many 40 yr olds have 18-25 yr olds.

Look at the Scion Xa (b,Q whatever, the boxy one) have you ever seen a "young urban hipster" driving one?
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Old 02-04-2010, 08:21 PM   #8
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Toyota is readying the Prius nameplate as its own hybrid-only, sub-brand within Toyota (like Scion).

Given that, a Scion hybrid would be counterproductive.

And I agree with Hondaslayer - the ONLY kids I see in Scions are in the tC. I've never, ever seen anyone under 50 driving the xA or xB.
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Old 02-04-2010, 08:28 PM   #9
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And how many 40 yr olds have 18-25 yr olds.

Look at the Scion Xa (b,Q whatever, the boxy one) have you ever seen a "young urban hipster" driving one?
sorry, I misspoke, the average age of the Scion buyer is in the 40's. This is different in that the younger buyers do bring the average age down. I see far more young drivers driving Scions then older drivers (not that there aren't plenty of those too) at least here in upstate.
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Old 02-04-2010, 09:23 PM   #10
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Scion is a brand that is failing to appeal to the youth market it is intended for. IMO a $19k Scion hybrid would appeal to youth. I think that there alot of 20 somethings out there who would buy a hybrid as their first car, but a Prius starting at $22k is a bit out of reach. I could be wrong as the Insight hasn't exactly been setting sales records. Nevertheless, an affordable hybrid would rejuvinate the Scion brand which is becoming more and more worthless everday.
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Old 02-04-2010, 09:38 PM   #11
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Quote:
Originally Posted by samagon View Post
I have another reason their cars tank.

when introduced their cars looked unique and different.

now they just look like ass.
Quote:
Originally Posted by Hondaslayer View Post
Facepalm

You are marketing to young people, old people are buying them.

Accept the reality of the situation and go with it.
These.

Quote:
Originally Posted by Spenk View Post
Toyota is readying the Prius nameplate as its own hybrid-only, sub-brand within Toyota (like Scion).
Really? Because Scion was such a great success?
Given that, a Scion hybrid would be counterproductive.

And I agree with Hondaslayer - the ONLY kids I see in Scions are in the tC. I've never, ever seen anyone under 50 driving the xA or xB.
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Old 02-04-2010, 10:54 PM   #12
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Quote:
Originally Posted by Hondaslayer View Post
And how many 40 yr olds have 18-25 yr olds.

Look at the Scion Xa (b,Q whatever, the boxy one) have you ever seen a "young urban hipster" driving one?
Actually, that's pretty much all I see driving it. Occasionally I see an old hat, but it's pretty infrequent.
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Old 02-04-2010, 11:51 PM   #13
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Bottom line is the thing that will ultimately appeal to the youth market is price. Someone needs to learn this and provide a good, reliable, but BASIC car for <12k.
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Old 02-05-2010, 12:16 AM   #14
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Scion is a joke. The name and branding are embarassing, kids want what grown-ups have, not what's handed to them. There's a reason why back in the schoolyard, we all watched Sesame Street and DuckTales but would always talk about watching Terminator 2 and In Living Color

The xD isn't bad for the price though, although I would rebadge mine as a Toyota ist.
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Old 02-05-2010, 08:45 AM   #15
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Quote:
Originally Posted by im2lazy789 View Post
Bottom line is the thing that will ultimately appeal to the youth market is price. Someone needs to learn this and provide a good, reliable, but BASIC car for <12k.
Welcome to the Nissan Versa, and IIRC the Kia Soul (is that the funky looking one?)
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Old 02-05-2010, 11:02 AM   #16
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those were the ones I had in mind, the closest Toyota product in those ranges is the Yaris, and even that you're looking at closer to 14 once all is said and done. The Scion brand should be filling in that slot. Unfortunately the Versa is only in the <12 range with the sedan, I think the hatch is more fitting for the persons purchasing a car at that price.
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