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Old 02-14-2010, 10:52 PM   #1
BOY
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Default Mercury gets a small car in 2011

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Mercury gets a small car in 2011
By JAMIE LAREAU, AUTOMOTIVE NEWS

Read more: http://www.autoweek.com/article/2010...#ixzz0fZb6ncLc

Ford Motor Co. executives confirmed that Mercury will get a new car on the same platform as the Ford Focus.


Ford executives told dealers Sunday at the National Automobile Dealers Association convention in Orlando, Fla., that the small Mercury is coming in 2011, the same year the Focus arrives. Two dealers who attended the meeting say the car will be called the Mercury Tracer.


"Here in the United States, the trend toward fuel-efficient vehicles is very important, and the trend toward small cars is coming back," Mark Fields, Ford's president of the Americas, said after the meeting. "Our strategy is pretty simple: have a broad-based lineup."


Ford also told dealers they can start ordering the new Fiesta small car on Monday, Feb. 15. The Fiesta will hit showrooms this summer. More than 60 percent of dealers have indicated they will order high trim levels of the car, said Ken Czubay, Ford's vice president of U.S. marketing, sales and service.


Ford has started training dealers to sell and service the Fiesta and Focus. It will also train them on selling and servicing the redesigned Super Duty truck to be launched midyear, dealers say. That truck will offer a new 6.7-liter diesel engine that dealers say is critical to Ford's quality reputation.


"Ford realizes it has to do a better job with diesels," said Bob Tasca Jr., owner of Tasca Automotive Group in Cranston, R.I., and chairman of the Ford-Lincoln-Mercury National Dealer Council. Past Ford diesels have had quality problems.


Read more: http://www.autoweek.com/article/2010...#ixzz0fZawhfL9
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Old 02-14-2010, 10:56 PM   #2
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Im selling my shares now. WHY DOES THIS COMPANY INSIST ON USING OLD NAMES THAT ARE ASSOCIATED WITH BAD QUALITY/RELIABILITY!?!?!?!?!?!?
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Old 02-14-2010, 11:02 PM   #3
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Im selling my shares now. WHY DOES THIS COMPANY INSIST ON BADGE ENGINEERING OLD NAMES THAT ARE ASSOCIATED WITH BAD QUALITY/RELIABILITY!?!?!?!?!?!?
fixored
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Old 02-14-2010, 11:16 PM   #4
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Why does Mercury even still exist? Are there any Mercury models that are not just a different trim level of a Ford model?
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Old 02-14-2010, 11:22 PM   #5
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nope!
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Old 02-15-2010, 08:00 AM   #6
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Originally Posted by Mike Wevrick View Post
Why does Mercury even still exist? Are there any Mercury models that are not just a different trim level of a Ford model?
I would assume that there are Mercury customers who always buy Mercury...Ford is catering to them. Must be enough of a segment to warrant keeping the brand alive.
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Old 02-15-2010, 08:10 AM   #7
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I would assume that there are Mercury customers who always buy Mercury...Ford is catering to them. Must be enough of a segment to warrant keeping the brand alive.
Doubt it.

Mercury needs to die, Fords newer products are much better now and they do not need repeats in their line-up.
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Old 02-15-2010, 09:06 AM   #8
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Quote:
Originally Posted by SLegacy99 View Post
Im selling my shares now. WHY DOES THIS COMPANY INSIST ON USING OLD NAMES THAT ARE ASSOCIATED WITH BAD QUALITY/RELIABILITY!?!?!?!?!?!?
I think you're confusing inexpensive with bad quality. There was nothing wrong with the quality of the last Escort/Tracer.. they were great for $9k-$12k cars.

http://www.caranddriver.com/features...cer_lts_page_8

My only gripe is that they're using Tracer for a rebadged Focus.. when the Tracer is supposed to be a rebadged Escort.
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Old 02-15-2010, 09:40 AM   #9
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I just think they should move away from badge engineering period. If they can't afford to keep Mercury with it's own lineup, they should just axe that arm.

It is stupid to use the Tracer name though, they should be more creative. If they want to be seen as a new, innovative, Ford, they shouldn't resurrect old names of mediocre cars.
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Old 02-15-2010, 12:09 PM   #10
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I agree that when I hear the name 'Tracer' , I think of a car I would not buy.

Hopefully they'll come up with a better name, toss the 2.0L EcoBoost in it, and have it styled like the concept car shown here - http://www.autoblog.com/2010/01/30/r...icle-for-2012/
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Old 02-15-2010, 12:12 PM   #11
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Ford is the only American car company I have any hope in....
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Old 02-15-2010, 12:23 PM   #12
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My granddaddy likes his marquis but he won't drive a small car. None of his kids or grand children would be caught in a mercury.
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Old 02-15-2010, 12:38 PM   #13
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Mercury is Ford's Buick. Kept alive seemingly for the remaining living customers as they proceed to the next world.
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Old 02-15-2010, 12:51 PM   #14
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Originally Posted by left footed whooten View Post
Mercury is Ford's Buick. Kept alive seemingly for the remaining living customers as they proceed to the next world.
Thats the old Buick, the new Buick is fresh and mainly German. (Opel products)

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Old 02-15-2010, 02:23 PM   #15
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They really should have called the new Buicks something else; most people under 60 won't even look at a Buick.
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Old 02-15-2010, 03:23 PM   #16
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I believe they keep Mercury around because it appeals to women more than Ford.
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Old 02-15-2010, 05:16 PM   #17
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I believe they keep Mercury around because it appeals to women more than Ford.
Nope, in 2009 Mecury was only 8% of Fords total market share in the US.
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Old 02-15-2010, 05:20 PM   #18
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I believe they keep Mercury around because it appeals to women more than Ford.
Lesbians maybe

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Old 02-16-2010, 12:20 PM   #19
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I don't think they should bring back the Tracer name. Ford can be a little more creative.
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Old 02-16-2010, 12:51 PM   #20
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Quote:
Originally Posted by darknightohio View Post
Thats the old Buick, the new Buick is fresh and mainly German. (Opel products)

I know that, and you know that, but.....GL convincing everyone else.

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I don't think they should bring back the Tracer name. Ford can be a little more creative.
Viva los Bobcat y Monarch!
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Old 02-16-2010, 01:02 PM   #21
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Tracer is a horrible name, no doubt.

I think for Ford, Mercury is still one of their 'higher level' brands. Like a Ford but with all features and options included and a little more class. They must still have a viable market base, otherwise they'd be gone for sure.

Now...how about a Mercury Capri 5.0 again??
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Old 02-16-2010, 01:04 PM   #22
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Looks like a Toyota Matrix. Is it just me or does it seem like American cars are starting to look alot more "Japanese"? I mean, look at the Ford Fusion. The first gen looked like a cross between the last two gens of Prelude and the current gen, had it not been badged a Ford, you would have thought was an import.

It just seems like American manufacturers are losing that distinctive "American" look. I, for one, don't mind the change. I mean, if it boost their sales then more power to them and our economy. Just wondering if I was the only one who noticed this trend.
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Old 02-16-2010, 01:17 PM   #23
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Now...how about a Mercury Capri 5.0 again??
Or you could buy a Mustang and not have to tell people you drive a Capri.
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Old 02-16-2010, 01:32 PM   #24
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Guys they are trying to save money by not hiring real PR/marketing people and paying to have a new brand or product name developed.

Yes Mercury brand is the same as Buick both companies have failed the basics of brand image. Once a brand is damaged or strongly viewed for a certain type of quality or product it is nearly impossible to change that Brand's image though its much easier to build a great product with a renewed engineering effort etc.

GM's worst move ever was keeping Buick. The only thing they did right was killing the Pontiyack brand. Saturn had enough fresh blood and good brand image they could have built it out with fresh euro car models easily but they didn't.

Ford must be hiring the same business advice folks regarding Mercury.
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Old 02-16-2010, 02:04 PM   #25
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They really are missing out on a renaissance by not leveraging the 'Cougar' nameplate. Get while the cougar huntin gettin is good!
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