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Old 02-15-2010, 09:42 AM   #1
AVANTI R5
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Default Toyota Readying Big Discounts, Longer Warranties




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Struggling to overcome the damage done by a series of safety problems and an expanding list of recalls, Toyota is expected to try to win back skeptical consumers with a bevy of new discounts, as well as extended warranties.

While final details have yet to be determined, the maker is running a variety of ideas past its American dealers, who have been gathered in Orlando, this weekend, for the annual convention of the National Automobile Dealers Association.
Traditionally, Toyota has shied away from big rebates and other incentives, but the maker has ramped up givebacks, in recent months, hoping to counter the impact of the ongoing American recession. Now it could add$1,000 or more to its offerings, according to sources, in an effort to overcome growing concern about the safety, quality and reliability of its products.

The maker also is reportedly considering longer warranties, perhaps matching the 10-year program offered by fast-rising rival Hyundai, of South Korea. The programs would be launched by the beginning of March. And the new package could add free maintenance, as well.

“Toyota has got to be aggressive on this,” the Bloomberg news service quotes Mike Maroone, chief operating officer of AutoNation, the largest American automotive retailer. “Toyota has to put a wall around its customers.”

That won’t be easy. Sensing a rare opportunity to crack that wall, competitors like Hyundai, as well as General Motors and Chrysler, have stepped up advertising campaigns comparing the quality of their products to those of Toyota. In years past, that might have been a stretch, but the Korean maker, like the two biggest Detroit manufacturers, have all scored big improvements, in recent years – validated by influential third-party sources like J.D. Power and Associates and Consumer Reports magazine.

Even before its latest problems began, Toyota had begun to show some weaknesses. But the situation has only worsened since, last October, it announced plans to recall 3.8 million cars, trucks and crossovers dues to so-called “carpet entrapment. “ Late last month, the maker announced it would also call back millions more vehicles due to potentially sticky accelerators, temporarily halting production and sales of eight models til the problem could be corrected.

That stop-sale has been costing Toyota as many as 4,000 lost sales a day, worth more than $100 million in revenues. For the year as a whole, the maker predicts it could lose 80,000 sales. It’s so far unclear if potential customers have been willing to wait until those eight models are available again, but it’s clear Toyota is hoping to head off defections to other brands.

In recent weeks, the automaker’s CEO Akio Toyoda has apologized on several occasions, as have some of the maker’s top U.S. officials. And Toyota has placed ads in major newspapers and on televion hoping to assure buyers that it is still focused on safety and reliability.
But Bob Carter, head of the Toyota brand, in the U.S., told TheDetroitBureau.com, last week, that continuing problems could make it more difficult for Toyota to overcome its image problems.

Yet that’s precisely what is happening. Barely a week ago, the Japanese maker confirmed reports, first published by TheDetroitBureau.com in December, that there is a safety defect with the brakes on the 2010 Toyota Prius. That led to a recall of the world’s best-selling hybrid, last Tuesday. But Toyota’s Carter later confirmed that there are mounting complaints by owners of earlier Prius models. The company is now investigating the reports and could be forced to take further actions.

Meanwhile, the company announced yet another recall, on Friday, this one involve faulty driveshafts on its Tacoma pickup. It recently ordered a separate callback to address “excessive corrosion” on older versions of the full-size Tundra truck.

The spate of problems with Toyota is proving costly in a variety of ways. The automaker has said it expects the January recall for accelerator problems to cost it at least $2 billion. Meanwhile, residuals, or resale values, of Toyota products have been slipping and the decline is expected to continue, according to industry analysts.

On top of that, government officials are stepping up investigations into other potential safety problems. And a pair of Congressional hearings is scheduled in the coming weeks, which could provide further grist for Toyota’s critics
http://www.autonews.com/apps/pbcs.dl...302159916/1156
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Old 02-15-2010, 03:45 PM   #2
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Long warranties will be most welcome. Toyota has lagged in this area for quite some time. And any car could have problems, so it is always good to give a bit more peace of mind.
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Old 02-15-2010, 06:04 PM   #3
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Long warranties will be most welcome. Toyota has lagged in this area for quite some time. And any car could have problems, so it is always good to give a bit more peace of mind.
I think a retroactive, transferrable, 100k mile, 10 year powertrain warranty for 2007+ vehicles would do a lot of good for the consumers that currently own Toyotas (particularly the recalled models).

I'd certainly welcome it on my upcoming 4Runner.
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Old 02-15-2010, 07:03 PM   #4
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Yeah that would be a really smart business decision for them IMO. If your cars are actually reliable you should not be afraid to put a good warranty on them. (And Toyotas are actually reliable IMO, but then so are many other brands.)
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Old 02-17-2010, 10:39 AM   #5
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Originally Posted by quentinberg007 View Post
I think a retroactive, transferrable, 100k mile, 10 year powertrain warranty for 2007+ vehicles would do a lot of good for the consumers that currently own Toyotas (particularly the recalled models).

I'd certainly welcome it on my upcoming 4Runner.
werd
i would love to get a FT86 with that
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Old 02-17-2010, 10:54 AM   #6
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what good is the extended warranty when your car might try to kill you?... toyota = epic fail these days.
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Old 02-17-2010, 03:58 PM   #7
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what good is the extended warranty when your car might try to kill you?... toyota = epic fail these days.
More people die from lightning strikes (or at least a similar number) than from the recalled Toyota issues. And Toyota is doing the recalls.

When looking at it in perspective, I see nothing epic about the failures. I see typical issues common to all automakers and tech developers. Unfortunately, Toyota had the bad luck to have these issues when people in general are stressed more (with the economy and such).

Mark.
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Old 02-17-2010, 05:04 PM   #8
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what good is the extended warranty when your car might try to kill you?... toyota = epic fail these days.
The issue isn't even isolated to Toyota cars.. even my WRX has done this also... Lo and behold, a few months after complaining about it, Subaru released a TSB for dealers to install clips on the TB spool to keep the throttle cable from jumping off.. I've had the same happen driving the Escalade also... Guess what? the mat trapped the pedal..

At the end of the day, this fiasco is witch hunt.. nothing more, and nothing less.

Heck, I even caught an commercial on television this afternoon looking for people who own Toyota cars to call some lawyer's number so that they can get compensation for the stress and psychological damage

If that doesn't tell you how out of hand this has become. And I'm not even a Toyota fanboi either. I'd be singing the same tune if it were one of the American manufacturers being put on blast like this.

People are making a huge deal about it on the media right now because there is nothing else going on to drum up ratings.

Reminds me of not too long ago when I could not tune into the news without hearing about how many women Tiger Woods had slept with, and how everyone was disappointed because they had Tiger Woods to raise their kids through their television sets.

Then the Christmas Day wannabe bomber came along, and the usual fear-mongering resumed. Now this, and the fear-mongering goes into overdrive...
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Old 02-17-2010, 06:15 PM   #9
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Unfortunately, Toyota had the bad luck to have these issues when people in general are stressed more (with the economy and such).
There's no luck involved here. Toyota had ample opportunity to see this one coming, and instead of figuring out a way to correct it before it blew up in their faces, they covered it up and tried to pretend like nothing was wrong. And even after it hit the news, their handling of the whole thing has been nothing short of abysmal. They're getting a beat down because of their attitude, pure and simple. And in that regard, they deserve the humbling.
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Old 02-18-2010, 03:59 PM   #10
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There's no luck involved here. Toyota had ample opportunity to see this one coming, and instead of figuring out a way to correct it before it blew up in their faces, they covered it up and tried to pretend like nothing was wrong. And even after it hit the news, their handling of the whole thing has been nothing short of abysmal. They're getting a beat down because of their attitude, pure and simple. And in that regard, they deserve the humbling.
Post of the day!
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Old 02-19-2010, 08:33 AM   #11
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Default Documents prove Toyota concealed evidence, lawyer says

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Documents prove Toyota concealed evidence, lawyer says

Feb 18 2010 3:59pm EST



The Bank of Japan building is reflected on Toyota Motor Corp's Prius hybrid car in Tokyo February 18, 2010. REUTERS/Toru Hanai


By Steve Gorman
LOS ANGELES (Reuters) - A House panel on Thursday subpoenaed confidential company documents that a former Toyota lawyer has said prove the automaker routinely concealed evidence from the courts and federal regulators, a committee staffer said.

The subpoena was issued as part of an investigation by the House of Representatives Oversight Committee into Toyota Motor Corp's response to complaints of uncontrolled engine acceleration that led to a global recall of more than 8 million vehicles, Kurt Bardella, a committee staff spokesman, told Reuters.

Dimitrios Biller, who headed a corporate legal team that defended Toyota in rollover-accident lawsuits, took some 6,000 internal documents with him when he left Toyota in 2007, and has since sued the automaker under U.S. racketeering laws.

He has said the documents support his allegations that the company systematically hid or destroyed legal evidence that would have led to costly trials in the United States.

The committee's subpoena was accepted by Biller's lawyer on behalf of his client, "and obviously they intend to comply," Bardella said. The subpoena states that the documents must be turned over by 5 p.m. on February 23, the day before the oversight panel is scheduled to hold a hearing on the Toyota recalls.

"The committee is conducting a comprehensive, fact-based investigation with the intent of collecting and analyzing as much relevant information as possible," committee chairman Edolphus Towns and the panel's top-ranking Republican, Rep. Darrell Issa, said in a joint statement following issuance of the subpoena.

"The only way we can ensure that the safety needs of American drivers are being met is to examine, in a bipartisan fashion, exactly who knew what and when, and if appropriate and immediate action was taken to mitigate any danger to the American public," the statement said.

The subpoena came hours after the committee issued a letter formally asking Toyota's president, Akio Toyoda, the grandson of the company's founder, to testify before the panel.
http://www.portfolio.com/business-ne...ce-lawyer-says
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Old 02-19-2010, 08:49 PM   #12
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Meh.

They don't make a single vehicle I'd actually want to own.
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Old 02-19-2010, 09:12 PM   #13
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my co-worker just totaled his Acura TL because a lady in 09 or 10 Camry hybrid ran into his car; lady claims brake did not work.
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Old 02-19-2010, 09:54 PM   #14
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too bad the Camry Hybrid isn't involved in either recall.
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Old 02-20-2010, 03:50 AM   #15
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Originally Posted by txl146 View Post
my co-worker just totaled his Acura TL because a lady in 09 or 10 Camry hybrid ran into his car; lady claims brake did not work.
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too bad the Camry Hybrid isn't involved in either recall.
Maybe she wanted some of that class action lawsuit money?
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Old 02-20-2010, 12:00 PM   #16
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Maybe she wanted some of that class action lawsuit money?
Americans, sue happy? Ya don't say!
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Old 02-20-2010, 03:39 PM   #17
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I am sure toyota will eventually come out of this fine. Its very annoying to me how everyone is looking for anything to get another recall on more toyota cars. Toyota needs to do something drastic to gain back sales. They have been operating at a loss for a while now and this will not help things.

My friend works for toyota and he said they are on a hiring freeze until 2012 now.
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Old 02-20-2010, 05:13 PM   #18
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My friend works for toyota and he said they are on a hiring freeze until 2012 now.
that should tell you that they are planning for the future backlash and are managing their human capital and resources to offset and decline in demand. Funny, if the big 2.5 would've had the forethought to do the same thing they might not have had the bad run they did.
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Old 02-20-2010, 05:49 PM   #19
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You know that the compnay that manufactured the faulty parts is an American company located in Indiana(I believe) the parts that didn't fail are Denso made. Just putting this out there because I haven't heard it reported and Toyota alone shouldn't be responsible.
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Old 02-20-2010, 09:33 PM   #20
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You know that the compnay that manufactured the faulty parts is an American company located in Indiana(I believe) the parts that didn't fail are Denso made. Just putting this out there because I haven't heard it reported and Toyota alone shouldn't be responsible.
You haven't heard it pointed out by official sources b/c it is libel and Toyota will get sued if they say it. As toyota said CTS made the parts to Toyota's specifications. And as has been repeatedly stated the problems began before those CTS made pedals were ever installed in Toyotas. So someone is not being totally forthright.
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Old 02-21-2010, 12:20 AM   #21
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Offering a big discount is always a great incentive.
With longer warranties, it is a great first step in rebuilding consumer confidence. We have 2 cars in our family that are affected, and so far, we are happy with the way they handled things for us. Will definately consider another a Toyota for our next car.

Hopefully their next gens will be more sportier and fun to drive.
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