Welcome to the North American Subaru Impreza Owners Club Friday May 22, 2015
Home Forums WikiNASIOC Products Store Modifications Upgrade Garage
NASIOC
Here you can view your subscribed threads, work with private messages and edit your profile and preferences Home Registration is free! Visit the NASIOC Store NASIOC Rules Search Find other members Frequently Asked Questions Calendar Archive NASIOC Upgrade Garage Logout
Go Back   NASIOC > NASIOC General > News & Rumors > Non-Subaru News & Rumors

Welcome to NASIOC - The world's largest online community for Subaru enthusiasts!
Welcome to the NASIOC.com Subaru forum.

You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, free of charge, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, so please join our community today!

If you have any problems with the registration process or your account login, please contact us.
* Registered users of the site do not see these ads.
Reply
 
Thread Tools Display Modes
Old 02-16-2010, 02:44 AM   #1
AVANTI R5
Scooby Guru
 
Member#: 73805
Join Date: Nov 2004
Default Automaker Power Rankings




Quote:
There are power rankings for just about every sport and most racing series. Why not have one for the auto industry? What better time to start than now, in the thick of auto-show season, when every carmaker is strutting its stuff? And who better to do the rankings than me? (Don't answer that last one.)


To be clear, the rankings you are about to read are not based on any specific category, like quality or appeal. In fact, there's no scientific methodology here at all. Rather, this is a subjective analysis of how all the major automakers selling cars in the United States stack up against one another based on a variety of factors including sales, financial performance, the latest scuttlebutt, and, of course, new products.

At least for this first go around, I've left out some of the smallest independent companies like Aston Martin and Tesla, as it would've been extremely difficult to compare them on the same plane as industrial giants like General Motors.

Suggestions, comments, and insults are welcome and appreciated.


1. Volkswagen Group:

2009 U.S. sales: 296,170 (-4.6 percent)


2010 Automobile Magazine awards: Automobile of the Year (Volkswagen GTI), 2 All-Stars (Porsche Boxster/Cayman, Audi S4)

Even though it remains a relatively minor player in the United States, the controlled chaos that is Volkswagen has a chance of ending this year as the world's biggest automaker. And it just added Porsche and Suzuki to its chest. More important, VW Group builds fantastic cars, as evidenced by the fact that it has driven away with three of our last four Automobile of the Year awards (GTI, R8, and GTI once again). Our only concern is that the company's hubristic sales targets -- more than 10 million by 2018 -- will compromise the integrity of its product.





2. Hyundai/Kia:

2009 combined U.S. sales: 435,064 (+8.3 percent)
2010 Automobile Magazine awards: None


Hyundai and Kia’s success last year proves that even in a terrible economy, an automaker can still control its own destiny with great new products (Genesis sedan and coupe, Elantra Touring, Tucson, Soul, Forte) and smart marketing (Hyundai Assurance). The challenge for the Koreans, now that they’ve captured both the media and the competition's attention, will be to raise the bar even higher. We’ll know if they’ve done that when we drive the new Sonata next week.



3. Subaru:

2009 U.S. sales: 216,652 (+15.4 percent)
2010 Automobile Magazine awards: None


Subaru’s breakout year is slightly more difficult to explain than Hyundai’s. The new Legacy, Outback, and Forester are selling like gangbusters, but they’re not remarkably different from their predecessors. Subaru credits increased input from American dealers, who revolted against a plan to move upmarket and specifically requested bigger crossovers. In addition to its increased volume, we're also encouraged by the security that Subaru gains from its alliance with Toyota. The Subaru-powered FT-86 concept indicates that partnership is still going strong.


4. Ford:

2009 U.S. sales: 1,656,119 (-14.7 percent)
2010 Automobile Magazine awards: Man of the Year (Alan Mulally), 2 All-Stars (Flex and Fusion)


The funny thing about all the good vibes surrounding Ford is that the automaker really hasn’t bet the farm on new product as of late. The Mustang, Taurus, and even the celebrated Fusion have actually made due with well-done refreshes. That’s not a put-down. Rather, it goes to show what a smart company can do on a very limited budget (pay attention, Chrysler). It also means that Ford can expect some heavy returns when the truly new Focus and Fiesta hit the market. However, as any Lincoln-Mercury dealer will attest, there's still some work to be done before the automaker can receive a clean bill of health.



5. BMW/Daimler (tie):

2009 U.S. sales: 241,727 (-20.3 percent)/241,727 (-17.8 percent)
2010 Automobile Magazine awards: 2 BMW All-Stars (Z4, 3-series)


Georg Kacher, our all-knowing European bureau chief, provided a thorough take on the very similar situations at BMW and Daimler in a recent Deep Dive. Essentially, both companies have done a good job developing their own brands and lineups, but they need more volume. And although both showed strong recoveries in January, the recent recession illustrates why automakers shouldn't rely solely on the premium segment.



6. Toyota:

2009 U.S. sales: 1,770,149 (-20.2 percent)
2010 Automobile Magazine awards: None


The recalls obviously have Toyota reeling, but even before this catastrophe, it was looking surprisingly vulnerable. The company posted bigger sales declines than Ford through 2009 and lost money in the process. The problem? Product. Toyota’s lineup, though never flashy, has simply become stale in recent years, with mainstays like the Camry and the Corolla receiving mild refreshes even as the competition is getting tougher than ever. So why is Toyota still ranked higher than all its major Japanese competitors save Subaru (of which Toyota owns a partial stake)? Simple. It's still rich, with $43 billion in reserves as of December. That should be more than enough to ride out the storm, which Toyota estimates will cost about $2 billion. But should the recall controversy worsen or drag on -- and some, including the Wall Street Journal are already predicting it will -- look for Toyota to drop down fast.



7. General Motors:

2009 U.S. Sales: 2,072,237 (-29.9 percent)
2010 Automobile Magazine awards: All-Star (Chevrolet Camaro)


If we were looking just at current and future products, General Motors would have ranked higher, almost certainly ahead of Toyota and cross-town rival Ford. Of course, the auto industry is also a business, and GM as a business still has much to prove. Then there's the image problem -- bankruptcy has left the company with what editor-in-chief Jean Jennings calls a “toxic” name. GM marketing, which has had three bosses in the last six months, has yet to present to the public a truly coherent, compelling new corporate image. New CEO Ed Whitacre’s biggest task will be convincing consumers and employees alike that GM has indeed changed and is really back in the game. That will require more from him than a few testimonial ads.



8. Honda:

2009 U.S. sales: 1,150,784 (-19.5 percent)
2010 Automobile Magazine awards: None


A few of Honda’s recent efforts, namely the Insight and the Crosstour, have been less than bull's-eyes. On the premium side, Acura continues to occupy that awkward space separating entry- and true-luxury brands, and it hasn't helped its case by adding a third V-6-powered sedan (the TSX). These missteps are magnified when you remember that Honda is a relatively small, independent automaker and doesn't enjoy anything close to the latitude of Toyota or Renault-backed Nissan. Despite this vulnerability, Honda maintains some very important advantages, including its leadership in the growing small-car market, a sterling reputation, and a supremely talented core of engineers.



9. Nissan:

2009 U.S. sales: 770,103 (-19.1 percent)
2010 Automobile Magazine awards: Design of the Year (Cube)


Nissan has devoted a lot of energy to small niches, as evidenced by our 2009 Automobile of the Year (GT-R) and 2010 Design of the Year (Cube). Next up is the pure-electric Leaf. Each of these efforts proves that design and engineering are alive and well at the French-owned Japanese firm. But going forward, it will need to pay some attention to aging mainstream products such as the Sentra and the Altima. Infiniti, meanwhile, is considering a front-wheel-drive, entry-luxury vehicle. We thought that was the point of keeping the Maxima around ...



10. Mazda:

2009 U.S. sales: 207,767 (-21.3 percent)
2010 Automobile Magazine awards: All-Star (3)


If Honda is feeling constrained by its size and resources, one can only imagine how concerned Mazda must be now that it has been cast out of the Ford brand portfolio. Last year it sold only 207,767 vehicles in the United States -- less than Subaru. Could Mazda suffer the same fate as Mitsubishi, which has all but closed up shop here since it lost the support of Chrysler? We don't think so. Mazda's small car expertise remains important to Ford, meaning the cooperation will likely continue, even if the financial backing doesn't. On top of that, Mazda's own lineup, from the spunky new 2 through the CX-9, is one of the most focused and consistent on the market.


11. Tata (Jaguar/Land Rover):

2009 U.S. sales: 38,261 (-14.1)
2010 Automobile Magazine awards: All-Star (Jaguar XF/XFR)

The fledgling economic recovery, coupled with the introduction of the fascinating and beautiful new XJ should be enough to lift Jaguar's fortunes. Land Rover updated its whole lineup this year, but it's hard to say if anyone will notice or care. And yes, then there's vehicle quality, which based on our recent experiences with Four Seasons cars, is still behind the curve.


12. Chrysler/Fiat:


2009 U.S. sales: 927,200 (-36.0 percent)
2010 Automobile Magazine awards: All-Star (Dodge Ram)


Now that the euphoria over Chrysler’s survival has passed, it’s hard not to feel a little queasy about what lies ahead. It sold fewer than a million cars in the United States last year, and the company is barely outselling Hyundai/Kia so far in 2010. The only product introductions in the next twelve months are the Jeep Grand Cherokee and the promised Fiat 500. All-new, Fiat-developed products are still several years out. That means Chrysler will need to do its best to make lemonade out of the lemons in its current lineup. Again, Ford provides a solid example of how to do this right (though the Blue Oval admittedly had more to work with). Even assuming the new and updated products are home runs, Chrysler will face a Mount Suribachi-like uphill battle to regain lost share in a market that’s not getting any less competitive.



13. Mitsubishi:

2009 U.S. sales: 53,986 (-44.5 percent)
2010 Automobile Magazine awards: None


It's almost hard to believe Mitsubishi was once a major player here. Now it's down to about 50,000 in annual sales, and as of January, was still falling. Its jilting at the hands of DaimlerChrysler is largely to blame (Mitsubishi does still use Mopar platforms), but it also seems as if the company has made a conscious decision to focus its efforts elsewhere. Keep in mind, Mitsubishi Motors remains reasonably viable as a whole, and is a major player in the Japanese market, especially when it comes to microcars. We hope that even if Mitsubishi eventually retreats from our shores, there will remain a distribution channel for the Evo.


14. Saab Spyker Automobiles:

2009 U.S. sales (Saab): 31,104 (-61.5 percent)
2010 Automobile Magazine awards: None


There are plenty of Saturn, Hummer, and Pontiac fans out there who would have loved to see their beloved brand make last place on this list. A new 9-5 and the upcoming 9-4X crossover give Saab a chance, but size matters in this industry, as does profit. The new Saab Spyker has neither.
http://blogs.automobilemag.com/66224...ngs/index.html
* Registered users of the site do not see these ads.
AVANTI R5 is offline   Reply With Quote
Sponsored Links
* Registered users of the site do not see these ads.
Old 02-16-2010, 08:56 AM   #2
max_stirling
Scooby Newbie
 
Member#: 44010
Join Date: Sep 2003
Location: Springfield, VA
Vehicle:
2004 Cayenne Turbo
Black

Default

Even the general media doesn't think there was much difference between the previous gen Forester/Legacy/Outback, Subaru owners and potential buyers know that the difference a huge improvement over already very good models.

I'm still holding out for an STi Forester or Legacy (are you listening Subaru?), but I think I will end up with a Jeep Grand Cherokee SRT8 when the time comes to replace my beloved LGT.
max_stirling is offline   Reply With Quote
Old 02-16-2010, 11:41 AM   #3
BlaineWasHere
Scooby Specialist
 
Member#: 165271
Join Date: Nov 2007
Location: NorCal
Vehicle:
2013 FR-S

Default

I own a VW... I love it and they are making some great cars right now... I'm still unsure if they are doing enough to keep my in a VW for my NEXT car.

I'm tempted to replace my GTI with another GTI... I'm just not sure I want to buy another FWD car and I'm unsure if North America will get an AWD Golf R...
BlaineWasHere is offline   Reply With Quote
Old 02-16-2010, 07:12 PM   #4
Derbagger
Scooby Specialist
 
Member#: 32113
Join Date: Jan 2003
Chapter/Region: NESIC
Location: Trollhatten, Japan
Vehicle:
05 Saabaru
Satin Grey

Default

Quote:
Originally Posted by BlaineWasHere View Post
I own a VW... I love it and they are making some great cars right now... I'm still unsure if they are doing enough to keep my in a VW for my NEXT car.

I'm tempted to replace my GTI with another GTI... I'm just not sure I want to buy another FWD car and I'm unsure if North America will get an AWD Golf R...
VW is facing what Subaru faced with the '08 WRX, they just haven't moved the game along with everyone else. The GTi is still a nice car, but it's really no different despite the "redesign"
Derbagger is offline   Reply With Quote
Old 02-16-2010, 08:23 PM   #5
BlaineWasHere
Scooby Specialist
 
Member#: 165271
Join Date: Nov 2007
Location: NorCal
Vehicle:
2013 FR-S

Default

Quote:
Originally Posted by Derbagger View Post
VW is facing what Subaru faced with the '08 WRX, they just haven't moved the game along with everyone else. The GTi is still a nice car, but it's really no different despite the "redesign"
I agree, it is only marginally better... Which still makes it a damn good car, but I expect more progress. I wish the 10 GTI was to the 09 GTI what the 09 WRX is to the 08 WRX... if you can follow that.
BlaineWasHere is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Indian automaker Mahindra & Mahindra has showcased its hydrogen-powered three-wheeled AVANTI R5 Non-Subaru News & Rumors 3 09-01-2009 01:30 PM
American Honda's website is the most useful of all major automakers says J.D. Power Tea cups Non-Subaru News & Rumors 9 06-25-2009 12:19 AM
Annual U.S. Wind Power Rankings Track Industry's Rapid Growth FunkerVogt Political Playground 68 04-24-2007 09:33 PM
A TD04L-13G powered RS joins the turbo ranks... Darshu Normally Aspirated with bolt-on Forced Induction Powertrain 4 07-19-2002 01:56 PM
J.D. Power ranking for older cars (4-5 Y.O) Mike2000GT General Forum Archive 4 12-27-2000 07:47 AM


All times are GMT -4. The time now is 11:03 PM.


Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
Powered by Searchlight © 2015 Axivo Inc.
Copyright ©1999 - 2015, North American Subaru Impreza Owners Club, Inc.