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Old 02-16-2010, 05:55 PM   #1
White out
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Default Berger Camaro is BACK!

Quote:
GRAND RAPIDS -- Turn the key in the ignition and the 2010 Berger Camaro's gutteral growl quickly reminds you it is no ordinary sports car.
FACT SHEET

What's a Berger Camaro?:

Price: $58,000-$60,000
Number made: 20, plus one prototype
Where: Berger Chevrolet, Grand Rapids

Specs: 6.2 liter, 550 horsepower supercharged V-8
Chambered stainless-steel exhaust system
Burst Billet/Plus 2 short-throw shifter
Forgeline lightweight 3-piece alloy wheels
Custom machined wheel centers with 2010 SS logo
Revised suspension with new progressive rate springs, urethane radius rod and rear subframe bushings
Custom-painted rally stripes
Custom-painted '60s style "big block" black-out tail panel
Custom-painted black-out grill surround
Retro-style prism blue Chevrolet bowties
Berger serial numbered dash plaque
Chrome "by Berger" rear emblem
Berger "Prescribed Power" fender badges
Not that there aren't clues to what lies beneath the hood of the supercharged machine, the latest generation in the rarefied world of modified hot rods from the Berger Chevrolet dealership.

The custom-painted rally stripes on the hood and trunk, bigger wheels and tires and custom blue Chevy bow tie logo (the factory models are gold) are giveaways for anyone who may have fawned over the 2009 reintroduction of the legendary nameplate.

Only 20 of the "Prescribed Power" Berger models (plus a prototype) based on the Camaro SS were are being made for 2010 -- about half already are sold,

The Berger Camaro, in fact, is among only a handful of dealer-modified muscle cars still being sold as new cars in the United States.

That may be why it has attracted customers from Oklahoma, Florida, New York and Arkansas who travel to the 28th Street SE dealership to get their own.

Berger has been modifying Camaros since the 1960s heydays of hot rods and pony cars. It celebrated its 35th anniversary model in 2002, the year that Chevrolet announced it was discontinuing the Camaro. But not for long -- GM brought back its muscle car in 2009.

"We wanted to be true to the old stuff that we've done but we didn't want to build a retro car," said Matt Berger, owner of the dealership who personally oversees production.

The 2010 model "is a modern-day performance machine all the way through, even with the badging and emblems."

The car already has generated plenty of buzz in the automotive press, blogosphere and at last week's Michigan International Auto Show in downtown Grand Rapids.

There it was displayed next to its better-known pony car competitor, the Ford Mustang-based Shelby Cobra.

A Berger Camaro doesn't come cheap. Modifications add nearly $20,000 to the $40,000 price tag for the Camaro 2SS RS.

That extra green buys plenty of extra horses.

A supercharger, combined with airflow modifications, reprogrammed engine software and a stainless-steel chambered exhaust system, takes the base model's 426 horsepower V-8 up to 550 horses.

For comparison, a four-cyclinder 2010 Chevy Malibu engine has 169 horsepower and a six-cyclinder has 252 horsepower.

Last week, salesman Rod Collins finished up the paperwork for a couple, Donald and Lori (who asked that their last names not be used), who had seen the car at the auto show and had to have one.

"I'm 54 years old and never really owned a supercar," Donald said. "I had what you may call pony cars in days gone by, but never one that absolutely had all the toys on it, being supercharged."

The couple, who had planned to buy a regular SS Camaro, went with the upgrade after figuring out how much some of Berger's modifications would cost them on their own.

"It's a car that will last me forever," Donald said. "I think I made a good investment.

"It's a lot of money, I know. I'm not a wealthy man, but my sweetheart makes good money and I have a good job."

Collins said the project is fun because it connects the dealership to the well-respected muscle cars of decades past.

"Having the heritage behind the horsepower, that's the key," Collins said.

The Berger Camaros are a passion of the team at the dealership, which consulted with Camaro engineers at General Motors to ensure the modifications enhance what is already a high-performance machine.

This year's design, Berger said, was inspired by aspects of Camaro concept cars that didn't make the final cut.

But he resisted any temptation to modify the body work, which has won accolades for its retro styling cues while still appearing thoroughly modern.

"We really liked the looks of the new body," he said. "We thought it was gorgeous."

The exhaust system that gives the Berger Camaro its distinctive growl uses the same dimensions as the 1969 model.

Berger said he's confident the model will be sought after by collectors 10 or 20 years from now.

"I think the quality of the stuff is as good if not better," Berger said. "And the really low production numbers and the fact that we don't do really wild, trendy stuff will help it stand the test of time a bit better."
http://www.mlive.com/business/west-m...2/post_21.html



Good to see the comeback!

Nick
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Old 02-16-2010, 06:10 PM   #2
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Beinng 'back' means it went somewhere in the first place; was this some special edition in the 70s?
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Old 02-16-2010, 06:32 PM   #3
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In what world are a base Malibu and a tuner Camaro cross shopped? Why the frak would the author even bring up the Malibu.

Hows about a comparison to the 2011 Shelby GT350 Ford Mustang? Somehow seems like a better fit than a car that lives in rental fleets.
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Old 02-16-2010, 08:18 PM   #4
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Quote:
Originally Posted by Yotsuya View Post
Beinng 'back' means it went somewhere in the first place; was this some special edition in the 70s?
I'm local, so it is not such a big deal, but Burger is a local dealer that has always offed "factory tuned" Camaros ever sence there was a Camaro... They have a ton of power and fully warrantied.
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Old 02-16-2010, 08:38 PM   #5
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Quote:
Originally Posted by Yotsuya View Post
Beinng 'back' means it went somewhere in the first place; was this some special edition in the 70s?
They have been building Camaro's from the begining to the end. You've heard of Yenko Camaro's, they were slower than Berger.



Here are a few more of the new Berger's
http://images.google.com/imgres?imgu...IIaSnAfKyIG2CQ

Nick
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Old 02-17-2010, 01:35 AM   #6
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the question is, will it even be able to get all that power to the road
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Old 02-17-2010, 09:48 AM   #7
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I'd rather have a Z06 for that kind of money. Special edition pony cars aren't as popular as they are in the '60s and I doubt these will hold value like the '60s cars did.
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Old 02-17-2010, 09:56 AM   #8
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Originally Posted by doylfish View Post
the question is, will it even be able to get all that power to the road
what made you think it cant?
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Old 02-17-2010, 10:06 AM   #9
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Quote:
GRAND RAPIDS -- Turn the key in the ignition and the 2010 Berger Camaro's gutteral growl quickly reminds you it is no ordinary sports car.
It is not a sports car.

$60K for a redneck car.
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Old 02-17-2010, 10:28 AM   #10
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Quote:
Originally Posted by FaastLegacy View Post
I'd rather have a Z06 for that kind of money. Special edition pony cars aren't as popular as they are in the '60s and I doubt these will hold value like the '60s cars did.
Unless you're talking used, $60k won't get a Z06.

If they hold their value as well as the '00 cars, '10 owners are in a good position.

I wouldn't buy a Berger Camaro, but they are very good cars. If you look at Hennessey camaro with similar power is $31k on top of the car. The Berger isn't a bad price for this type of car.

Nick
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Old 02-17-2010, 10:40 AM   #11
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Quote:
"I'm 54 years old and never really owned a supercar," Donald said.
I've got news for you buddy, what you're buying isn't a supercar...
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Old 02-17-2010, 10:43 AM   #12
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^^ Haha.. my thoughts exactly.
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Old 02-17-2010, 10:44 AM   #13
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supercar??? HAHAHA
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Old 02-17-2010, 10:48 AM   #14
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Quote:
Originally Posted by Iegav05 View Post
It is not a sports car.
For once I agree with you!

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Originally Posted by Iegav05 View Post
$60K for a redneck car.
Oh well.
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Old 02-17-2010, 12:24 PM   #15
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Quote:
Originally Posted by Iegav05 View Post
It is not a sports car.

$60K for a redneck car.
Then I must be a Puerto Rican Redneck, cause I grew up driving Camaros (and other big cars) and modding them
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Old 02-17-2010, 01:18 PM   #16
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Then I must be a Puerto Rican Redneck, cause I grew up driving Camaros (and other big cars) and modding them
If you say so, but I'll bet you did not pay anywhere near $60K for them.
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Old 02-17-2010, 01:33 PM   #17
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Not even close... But rednecks wouldn't buy this type of car, now babyboomers on the other hand....
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Old 02-17-2010, 01:38 PM   #18
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Iegav05, $60k is not a bad price for this type of vehicle. Most of these cars come with 550bhp and some badges at a higher price. This is more of a complete package.

The camaro may be the pinnacle of redneck heaven, but it will be many years before we see a genV camaro body on a K5 blazer chassis.

Nick
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