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Old 03-05-2010, 09:11 AM   #1
AVANTI R5
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Default Land Rover's new Defender





Quote:
Land Rover has started work on its replacement to the iconic 62-year-old Defender.
The British firm has formally been working on the Defender replacement, known internally as Project Icon, for two weeks after parent company Tata Motors signed off funds for a full engineering and design programme for the car.
Project Icon has therefore been granted a place in Land Roverís product cycle and is due to be launched in 2014.


At this stage, Land Rover is working out the positioning of the car and how it will be marketed. After successfully reinventing the Range Rover brand with new Range Rover, Range Rover Sport and Range Rover LRX models, Land Rover is turning its attentions to sorting out the positioning and model line-up of its core off-roader range.
Land Rover insiders have admitted the brand needs a greater clarity and some customers find its current model line-up confusing. The Land Rover marque will be reinvented with Project Icon, a car that may not last 60-years, but will be the companyís flagship for at least the next 20.
Project Icon is unlikely to take the Defender name for production, although many of that carís looks and values could be carried over to the new model. The car had previously been tipped be underpinned by the firmís T5 steel platform chassis. Although capable, Land Rover feels it will be too heavy going forward in the future.
Land Roverís Electric Rear Axle Drive (ERAD) technology, which it displayed in a Freelander in 2008, could make production in Project Icon to help improve economy and reduce emissions.
http://www.autocar.co.uk/News/NewsAr...fender/247844/




























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Old 03-05-2010, 10:30 AM   #2
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As long as it's offered in the US, I will be happy.

Nick
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Old 03-05-2010, 10:38 AM   #3
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I sort of like it. It has a very purposeful look to it.
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Old 03-05-2010, 10:44 AM   #4
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I only will buy it if it comes with the tire on the hood...
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Old 03-05-2010, 10:45 AM   #5
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Originally Posted by SCRAPPYDO View Post
I sort of like it. It has a very purposeful look to it.
Agreed.
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Old 03-05-2010, 03:24 PM   #6
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still love it. still want it. still can't have it.
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Old 03-05-2010, 07:54 PM   #7
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I like it too much ! I just hope this one is reliable.
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Old 03-05-2010, 08:06 PM   #8
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Simplify and lightness
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Old 03-05-2010, 11:15 PM   #9
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Crew cab version is badass. I would only buy a few different trucks, the crew cab Defender is #1 on the list.
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Old 03-06-2010, 12:29 AM   #10
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thats awesome. too bad itll probably still cost 100k.
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Old 03-06-2010, 09:13 AM   #11
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I love how a 2 dr Defender can actually sit 6
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Old 03-07-2010, 12:23 PM   #12
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Quote:
Originally Posted by White out View Post
As long as it's offered in the US, I will be happy.

Nick
With a sold front axle...
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Old 03-09-2010, 07:50 PM   #13
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Quote:
Originally Posted by Masterauto View Post
I like it too much ! I just hope this one is reliable.
My dad has 273,xxx miles on his Defender with original power/drivetrain... Never left us stranded and has only caught fire once Between the two of us we have spent nearly 500,000 miles with our Land Rover's. I would never consider buying another SUV from another company other than Land Rover...
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Old 03-09-2010, 08:15 PM   #14
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Originally Posted by Zorin View Post
I only will buy it if it comes with the tire on the hood...
So that when you crash into the back of a semi truck (while texting your friends and not paying attention to the road) the tire will come through the windshield? Sounds good to me!
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Old 03-09-2010, 08:31 PM   #15
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I'm saving $10 a week for my Unimog.
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Old 03-10-2010, 12:11 AM   #16
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I'm saving $10 a week for my Unimog.
It's gonna take a lot of weeks...
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Old 03-10-2010, 12:36 AM   #17
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Quote:
Originally Posted by 1sicWRX View Post
My dad has 273,xxx miles on his Defender with original power/drivetrain... Never left us stranded and has only caught fire once Between the two of us we have spent nearly 500,000 miles with our Land Rover's. I would never consider buying another SUV from another company other than Land Rover...
What year? My dad's 95 Disco 5-speed has the exact same mileage, and other than an alternator issue it was trouble free until about 265-270k. She was my baby in high school, but apparently she didn't appreciate me going away to college. Almost every time I came home I ended up on the side of the road. Still love her though.
On topic, as much as I'd like to I really don't see Land Rover staying true to the Defender name. The current Defender is essentially a Wrangler on steroids, and I think Land Rover's gone too far in the direction of Louis Vuitton, airbag suspensions, and electronic hill descent to go back to such a utilitarian vehicle. Subaru enthusiasts complain about losing that intangible "it," but they have no idea compared to LR enthusiasts.
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Old 03-10-2010, 04:45 PM   #18
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:WANT:
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Old 03-11-2010, 10:49 AM   #19
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Quote:
Originally Posted by garland823 View Post
What year? My dad's 95 Disco 5-speed has the exact same mileage, and other than an alternator issue it was trouble free until about 265-270k. She was my baby in high school, but apparently she didn't appreciate me going away to college. Almost every time I came home I ended up on the side of the road. Still love her though.
On topic, as much as I'd like to I really don't see Land Rover staying true to the Defender name. The current Defender is essentially a Wrangler on steroids, and I think Land Rover's gone too far in the direction of Louis Vuitton, airbag suspensions, and electronic hill descent to go back to such a utilitarian vehicle. Subaru enthusiasts complain about losing that intangible "it," but they have no idea compared to LR enthusiasts.
agreed x10000

I worked for Land Rover NA, back during the BMW era. Although the defender was its best performer at the time, they killed it due to lack of sales, and not wanting to spend the R&D to bring the Defender to current (at the time) U.S. regulations, with safety features such as airbags.

Not only that, the Discovery and Range Rover, were great off-roaders, but a pile of junk for daily driving reliability. The company didn't have much incentive to make the product more reliable though, because the brand name sold the product, even though the buyers generally didn't utilize even 10% of the SUV's capabilities.

Methinks the current owner of Land Rover just wants to whore out the name, to boost sales.
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Old 03-11-2010, 05:48 PM   #20
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When it comes to land rovers and land cruisers (I own a cruiser) I find it pretty funny when Americans talk about them. Give that neither truck sold in the US after the late 60's even comes close to what the rest of the world gets and is actually the REAL land rover and Cruiser.

A buddy of mine has his own MB based business in the US and he owns a Unimog and a diesel 1964 cherry G wagon looks brand new. He talked me into my current land cruiser.

In Africa the Land Rover is considered the king of the road regarding foul weather and mud given it weighs less than the Land Cruiser and handles the mud much better. However the diesel in the Land Rover is also viewed as the most unreliable and dirtiest compared to the Land Cruiser diesel.

They both will get around 23-27mpg US and both have plenty of power to get some of the most knarly roads. On the highway the 9ply military grade tires make them pretty twitchy and a challenge to drive at speed but they'll cruise at 80mph easily.

The US version of the Land Rover and Cruiser are bastardized versions and hardly a ghost image of what you get outside the US. The auto makers are simply cashing in on the name and reputation created by very different vehicles sold outside the US.
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Old 03-11-2010, 05:56 PM   #21
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The current Landcruiser sold in the US for about 70K - is essentially the same vehicle as the new Toyota Sequoia - the difference being with the land cruiser you still get the proper split tailgate which every SUV should have period! The single swing up hatch is the dumbest thing I've ever seen. Ever try to open that huge hatch when your on a hill and have lots of gear packed in the back? Your stuff is going to be all over the ground. Ever try to stand on the back of your rear floor to reach a roof rack to pack and secure items with the huge hatch open? The split hatch with proper tailgate is a great design but costs a little more to make.

The Hard core landcruisers sold in Africa and else ware have boxy body shapes like the old school 60's version and have double swing out doors in the back. They stretch them like we do for limos to make them 9 passenger Land Cruisers ie the bus of the Serengetti
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Old 03-11-2010, 05:58 PM   #22
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Quote:
Originally Posted by monovich View Post
still love it. still want it. still can't have it.
same. same. same.
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Old 03-11-2010, 06:14 PM   #23
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if it wouldnt cost 100k like someone else said then it'd be a nice option for a truck, if i ever decided on one. the options out there for a truck (for what i like) is basically zero because i cant afford it or it sucks.
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Old 03-11-2010, 10:07 PM   #24
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Quote:
Originally Posted by SubaruFan View Post
When it comes to land rovers and land cruisers (I own a cruiser) I find it pretty funny when Americans talk about them. Give that neither truck sold in the US after the late 60's even comes close to what the rest of the world gets and is actually the REAL land rover and Cruiser.
I almost wrote something similar...rode in both while in Africa and the land xxxxer's over there are awesome I saw a lot more cruisers while there though. A whole different machine than anything over here.
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Old 03-11-2010, 10:19 PM   #25
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Doesn't seem like a vehicle that is neccessary in today's world.
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