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Old 03-07-2010, 03:32 AM   #1
AVANTI R5
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Default Chrysler gearing up for Dodge Viper finale

Chrysler gearing up for Dodge Viper finale



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Chrysler Group LLC will start production of the final run of 500 Dodge Vipers on March 29 and wind up the year with the launch of the tiny Fiat 500, leaked production schedule dates show.

Chrysler officials would not verify the dates that appeared on a third-party Web site devoted to Chrysler matters. But company and union officials confirmed some of the dates including the launch of the iconic sports car, the all-new Jeep Cherokee and a family of rear-drive sedans.

Importantly, the schedule shows the automaker on track, if not ahead, of promises to get some new or improved cars and trucks to market this calendar year. In the competitive automotive market, the dearth of new products under Chrysler's previous owners has put the Auburn Hills company at a disadvantage. Its share of the market dropped to 11 percent at the end of 2009, with sales having fallen by 36 percent. In February, however, Chrysler's share was up to 12.2 percent, and sales were up 0.5 percent.

Chief Executive Sergio Marchionne, from partner Fiat SpA, has promised 75 percent of the lineup will be updated by the end of this year, but the company continues to face criticism because most of the launches are in the second half of the year, and many vehicles won't be upgraded until the fourth quarter.

"It is good that Chrysler appears to be following through and that new products are not far off," said product analyst Stephanie Brinley of AutoPacific in Troy. Chrysler is "doing the best they can reorganizing packages and trim levels of existing products, but they're starved for product."

First up is the Viper at the end of this month, but production will be short-lived: Once the 500 models are done -- July at the latest -- the Conner Avenue plant in Detroit will be closed while the automaker decides if the business case is there to revive the car in 2012.

Ralph Gilles, Chrysler's design chief and head of the Dodge Car brand, said in Chicago last month that work continues on what a next-generation Viper would look like if approval is given to bring it back into the portfolio.

Meanwhile, Chrysler is preparing to make its final batch of 2010 Vipers. They will include some special editions and about 50 SRT 10 ACRs, the model that debuted last year at the Los Angeles Auto Show and which Chrysler says will be offered with more than 7,000 color and trim combinations when you factor in options in the interior, the paint colors, six stripe options and four wheel choices.

The all-new Grand Cherokee will be next up. Its launch is May 10, according to the report and confirmed by people familiar with the schedule, while its Dodge counterpart, designed to replace the Durango in the lineup, may not go into production until Nov. 8. A final name for the Dodge has not been decided upon. Magnum was under consideration, but officials have said it is no longer in the running and Durango remains a possibility.

Other vehicles include the Chrysler 300 and Dodge Charger. Chrysler used a week of downtime at the Brampton, Ontario, assembly plant last week to continue retooling in preparation for the launch of new versions of the 300 and Charger on Nov. 30, said Leon Rideout, president of Canadian Auto Workers Local 1285.

The new cars retain much of the same chassis as the outgoing models, but the look has been totally redone inside and out.

The third vehicle made in Brampton, the Dodge Challenger, is not receiving the same overhaul, Rideout said. A decision has not been made on whether there will be a replacement for the Challenger when its lifecycle ends in 2014, Chrysler officials said during presentations in November on the company's five-year plan.

For commercial buyers, the Web site said the new Ram Chassis Cabs are slated to start production next month at the Saltillo, Mexico, plant. Chrysler officials will say only that they will be on sale by fall.

November is when redesigned minivans go on sale that further differentiate the Chrysler and Dodge models and upgrade the interiors. That date coincides with what company and union officials have said.

And the year will cap off with assembly of the first Fiat product for the United States, the Fiat 500, which will be built in Chrysler's Toluca, Mexico, plant. The first cars could go into production Dec. 13.

Getting positive product news out to consumers is important because post-bankruptcy Chrysler is not perceived to be recovering as quickly as General Motors Co., Brinley said.
A just-completed AutoPacific Manufacturer Image Tracking Survey compared consumer responses from March 2007 -- before the two companies filed for Chapter 11 protection in 2009 -- and again in February 2010.

The survey found 37 percent of respondents thought Chrysler was worse off today than a year ago. That is worse than the 32 percent who felt that way in 2007.

"So they are seeing a slide in the wrong direction," Brinley said of the results. "Chrysler needs new products to talk about to generate a good vibe.


From The Detroit News: http://www.detnews.com/article/20100...#ixzz0hTg1hhGd
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Old 03-08-2010, 09:00 AM   #2
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Old 03-08-2010, 11:01 AM   #3
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7000 color and trim choices for 50 Viper SRT 10 ACR's? I assume this is a special order program only?
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Old 03-09-2010, 03:18 PM   #4
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Can't wait to see what's next.

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Old 03-09-2010, 07:37 PM   #5
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Can't wait to see what's next.

Nick
I wouldn't be too excited considering they are still debating in bring it back in 12' or not...
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Old 03-09-2010, 08:19 PM   #6
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7000 color and trim choices for 50 Viper SRT 10 ACR's? I assume this is a special order program only?
it says 7,000 combinations of colors, interior options, and rims. I wouldnt be surprised if subaru has a similar number of "combinations" for the WRX line.
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Old 03-09-2010, 09:36 PM   #7
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Originally Posted by Dragicon View Post
it says 7,000 combinations of colors, interior options, and rims. I wouldnt be surprised if subaru has a similar number of "combinations" for the WRX line.
I would be shocked if there was 10% of that number for WRX build combinations. (Or any other mass produced car for that matter, that many build possibilities for a mass production car is just not financially feasible)
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Old 03-09-2010, 10:26 PM   #8
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I would be shocked if there was 10% of that number for WRX build combinations. (Or any other mass produced car for that matter, that many build possibilities for a mass production car is just not financially feasible)
how about a blue WRX with auto-dim mirror, and one without... then do that for all the colors and trim levels. Then do the same exercise with or without fog lights... then with wheel locks, then with spt exhaust... and so on and so on... the number would be massive.
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Old 03-09-2010, 10:56 PM   #9
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I wouldn't be too excited considering they are still debating in bring it back in 12' or not...
A friend of mine gets to see the '12 car on a frequent basis. He only says good things and that the plans are completely different than the current v10 platform.

Nick
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Old 03-09-2010, 11:24 PM   #10
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Originally Posted by Dragicon View Post
how about a blue WRX with auto-dim mirror, and one without... then do that for all the colors and trim levels. Then do the same exercise with or without fog lights... then with wheel locks, then with spt exhaust... and so on and so on... the number would be massive.
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Old 03-10-2010, 12:57 AM   #11
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6 Subaru WRX colors are available
10 common WRX dealer accessories/options (sport grill, arm rest extension, auto-dim mirror, short throw shifter, rear cup holder, XM radio, iPod interface, SPT exhaust, subwoofer/amplifier, wheel locks)
2 seat options (leather & cloth)
2 body styles (hatch sedan)


that is already 1320 possible combinations.... if I pick another 5 accessories we are at 2880 possible combinations. I could also expand to 3 trim levels (limited, prem, standard), if I go to the whole "WRX accessories", then we are at a large number....
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Old 03-10-2010, 01:21 AM   #12
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also, according to the article above, and assuming that dodge offers the same 10 colors that they offer now, there only needs to be 28 combinations of interior accessories... that would just be 7 combinable interior options for a combination of 28.
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Old 03-10-2010, 06:27 AM   #13
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Hilarious!

I'll let you continue your rant about Subaru build options based on wheel locks and extended arm rests, and continue to smile. I think the point of the original statement is that the Viper is now very customizable to suit a buyers preferences; much like porsche and lotus.

For example, seat color, material, piping style and color, shape, etc can be chosen just for seats alone; it's a higher level of customization than the typical mass produced car. But hey, let's do exponential math and site wheel locks and floor mats as customized options...

Last edited by Tristar Racing; 03-10-2010 at 06:41 AM.
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Old 03-10-2010, 07:01 AM   #14
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from Subaru's perspective: everything Dragicon listed is indeed considered "customized options"

ask anyone in the marketing department..... go ahead



----------

I do see what you are saying & if that is what Dodge is doing = good on them ....but do roast him for what he said above is abit much
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Old 03-10-2010, 08:19 AM   #15
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I am with italiano on this...makers quote huge numbers like 7000 combinations as attention grabbers. There are like 2000 different ways to make a whopper.

It is like Ford saying the new mustang is 1000% stiffer than the last. Well I am sure it is true SOMEWHERE on the car, but not the whole car... but the do not say that.
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Old 03-10-2010, 09:21 AM   #16
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it says 7,000 combinations of colors, interior options, and rims. I wouldnt be surprised if subaru has a similar number of "combinations" for the WRX line.
I think you're missing the point. There are way more than 50 (fifty) WRX's built each year, so even if there were 7000 combinations of whatever, it's not a big deal. My point was that they have 7000 combinations available for 50 (fifty) cars, and that I was wondering if they were special order only, since I don't think Dodge can manage 7000 combinations spread over 50 (fifty) cars.
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Old 03-10-2010, 05:49 PM   #17
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I think they should re-air the old tv show.
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