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Old 03-16-2010, 09:28 AM   #1
AVANTI R5
Scooby Guru
 
Member#: 73805
Join Date: Nov 2004
Default Hors-sťrie Peugeotís new Sub-Brand


http://www.autocar.co.uk/News/NewsAr...llCars/248212/

Quote:
Peugeotís new RCZ is the first model to be launched under the firmís new hors-sťrie sub-brand, a title that will be given to two other models within the next two years.
Hors-sťrie Peugeots are the firmís attempts at creating a Citroen DS-style brand that spawns more premium and upmarket cars that command a higher price tag than those on which they are based, appealing to more affluent buyers.


The next hors-serie Peugeot will be the 508 estate and it will be followed by an unknown third model in 2012. Hors-serie translates from French as 'built out of mass production', indicating the firmís desire to generate additional income from its mass-market platforms.
Jean-Marc Gales told Auto News that hors-serie models would be sold in all of Peugeotís markets without translation, citing Volkswagenís use of its Das Auto marketing slogan outside of its home German market as proof that a foreign-language marketing phrase can work.
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